Personal branding on social media has become essential for professional success in many industries. We asked experts to share one way they leverage social media to build and promote their personal brand. Here are the platforms and strategies they find most beneficial. Discover how to stand out, engage your audience, and establish credibility across multiple social media channels.
- Share Valuable Insights on LinkedIn
- Offer Actionable Tips on X
- Showcase Work Through TikTok Videos
- Provide Consistent LinkedIn Company Page Advice
- Optimize for Google Search
- Prioritize Authenticity in Social Media Posts
- Experiment with Unconventional Content on Threads
- Build Credibility as a Human on LinkedIn
- Show Up Daily for Long-Term Engagement
- Use Content Threading for In-Depth Storytelling
- Collaborate to Expand Your Network
- Share Real-Time Experiences on LinkedIn
- Write Genuinely to Build Trust
- Engage Actively on Reddit and Mastodon
- Tailor Content to Platform and Personality
- Offer Transparent Insights on LinkedIn
- Tell Authentic Stories on Instagram
17 Strategies to Leverage Social Media for Personal Branding
Share Valuable Insights on LinkedIn
As an e-commerce agency, we consistently leverage LinkedIn to share insights, industry trends, and practical tips that speak directly to marketing managers and e-commerce professionals. By regularly posting value-driven content, whether it’s a case study of a recent campaign, our latest blog content, or commentary on emerging tools, we have been able to position ourselves as a helpful, trusted voice in the industry.
LinkedIn’s ability to foster professional conversations and create meaningful engagement has been a game-changer, as it provides an opportunity for building relationships. The platform has helped spark new client conversations, attract talent, and open up partnerships, simply by showing up consistently and sharing what we’re learning on the front lines of e-commerce.
Annie Everill
Digital Marketing Executive, Imaginaire
Offer Actionable Tips on X
One way I leverage social media to build my personal brand is by sharing bite-sized, value-driven tips on X, tailored to my expertise in real estate tech and SEO. My strategy is to post 2-3 times weekly, offering actionable insights like, “Boost your real estate site’s ranking with this local SEO hack,” or, “Why CRMs are a game-changer for investors,” often with a visual or stat to grab attention. I engage with replies to spark conversations and amplify reach, subtly linking to my website’s blog for deeper dives.
X is my go-to because its fast-paced, text-driven format suits quick tips, and hashtags like #realestateinvesting connect me to my niche. In 2025, a single thread on “5 SEO Mistakes Investors Make” got 1,000 retweets and drove 2,500 website visits, with 20 leads signing up for my CRM tool. It’s effective because X rewards authentic expertise, and my consistent, helpful posts position me as a trusted voice.
Tip: Find your platform’s sweet spot—X for me—and post regularly with value, not fluff, to grow your brand fast.
Jason Moss
Owner, Moss Technologies
Showcase Work Through TikTok Videos
Video marketing on TikTok has been an incredibly powerful tool that I leverage for my branding and website design business. It has allowed me to showcase my work, share my process, infuse my personality, and build trust with my audience faster. There is so much more that you can convey through video than you can in a text or image-based post. The audience can get to know how you speak, your quirks, and ultimately, what differentiates you from other providers.
Megan Gersch
Founder + CEO, Megan Gersch
Provide Consistent LinkedIn Company Page Advice
I use LinkedIn as my primary platform to leverage and promote my personal brand. The most effective strategy has been showing up consistently with helpful, targeted content. I focus on sharing actionable tips about LinkedIn Company Pages that speak directly to my audience: growing B2B companies with 5+ employees. These businesses want to showcase their culture and values to attract top talent and ideal clients, both of whom are active on LinkedIn. I meet them where they are, offer value, and build trust over time.
Mary Murray
LinkedIn Company Page Strategist, Socially Savvy+, LLC
Optimize for Google Search
As a professional, I’ve actually steered clear of social media platforms like Instagram and instead leverage LinkedIn and optimize for Google search. I’ve been in business since 2017, and only during the first year did I have to actively seek clientele. Once I figured out effective SEO strategies, clients found me steadily through organic Google searches.
Tiffany D. Davidson
Web Designer & SEO Specialist, Squarespace Website Design + SEO by Tiffany
Prioritize Authenticity in Social Media Posts
The number one way I use social media to impact my brand is to show everyone that I, too, am a person first. Authenticity has always been the essence of my practice, and it is the single most important thing I focus on when using social media to bolster my brand.
The strategy is much more macro in a sense—as I am only focused on whether the post or platform is authentic to myself and my messaging. If it is not, it does not go out, simple as that. When your audience connects to you as an authentic person, the more trust you will build over time.
Tyler Jensen
Psychotherapists & Founder, Tyler J Jensen Psychotherapy
Experiment with Unconventional Content on Threads
Threads has been a GAME CHANGER for my personal brand and business. The platform allows you to be really experimental and open, while still being rewarded with visibility from people who are a good fit for your content.
As surprising as it may seem, being a little unconventional does well on Threads. People get to know your voice and perspective over time, without the need to be overly polished or hide behind graphics and video.
Delaney Rietveld
Website Copywriter, Dark Roast Copy Co.
Build Credibility as a Human on LinkedIn
Personal branding on social media isn’t about shouting louder; it’s about saying something worth hearing. LinkedIn has been my go-to platform not because it’s trendy, but because it’s where professionals actually listen. The real win? When people stop seeing you as ‘the CEO’ and start seeing you as a human with a point of view.
Bradley Keenan
Founder and CEO, DSMN8
Show Up Daily for Long-Term Engagement
Consistency is the key to making a personal brand work on social media. Show up there every day and turn visibility into credibility.
I have seen people give up after a few posts. Creating value in society isn’t a job that can be done with just 3-4 posts. It is understandable that no or low engagement is energy-draining. It was for me too, but I kept showing up every day to leverage the platform’s potential. My goal was not to go viral on day one but to present myself consistently. I focused on sharing one useful idea, story, or insight at a time for quite a long period.
This approach helped me build trust, gain an audience, and over time develop a strong network. Another struggle in this journey is deciding what to post every day. The only practical solution to that is to plan content beforehand and keep posting.
Engagement follows consistency. People start to notice slowly; they relate, and they talk.
Martha Jones
Content & Marketing Manager, InspiringLADS
Use Content Threading for In-Depth Storytelling
I leverage social media as a strategic storytelling canvas rather than just promotional space. By sharing industry insights alongside my professional journey, I’ve built genuine connections while showcasing expertise.
LinkedIn has proven to be the most beneficial platform for my personal brand. The platform’s professional focus creates an environment where thoughtful content outperforms superficial engagement tactics. I’ve developed a consistent rhythm of sharing case studies, industry analyses, and behind-the-scenes glimpses of my work process.
My most successful strategy involves “content threading”—creating interconnected posts that build upon each other over time. This approach demonstrates depth of knowledge while giving followers multiple entry points to discover my work. Rather than chasing viral moments, I focus on cultivating relationships with decision-makers and industry peers.
The measurable results speak volumes: over 80% of my client inquiries now come through LinkedIn, with prospects often mentioning specific content pieces that resonated with them. This organic lead generation has eliminated my need for cold outreach while positioning me as a resource rather than a vendor.
Ananya Goyal
Brand Strategist, MyYogaTeacher
Collaborate to Expand Your Network
Collaboration, that’s the word; that’s the strategy.
Instagram currently is the hub where every piece of content finally arrives and eventually gets to the eyes of consumers. One strategy that genuinely helps in leveraging social media to build and promote personal brands is collaboration.
It can be a collaboration with a brand, an influencer, or a location-based profile. The more you collaborate with people, brands, influencers, and businesses, the more visible you become. Just like search engines, these collaborations work as links that form a network of integrated promotion.
When you are pursuing personal branding goals, you cannot be shy; you cannot say, “I can’t do that,” or, “I can’t do this.” You have to be active and visible. When you partner with brands, influencers, and other internet personalities, you increase your visibility and reach exponentially.
It may take time, but it will surely draw tangible results and help you enhance your personal brand effectively.
Sahil Gandhi
CEO & Co-Founder, Blushush Agency
Share Real-Time Experiences on LinkedIn
LinkedIn has been the most powerful platform for building my personal brand.
What’s worked best is not just showing results but sharing the journey.
I talk about what I’m building, what’s breaking, and what I’m learning in real time. That honest perspective is what tends to resonate.
I’ve built a habit around it.
Here’s how I break it down:
1. I leverage social media by posting six times a week. Consistency matters more than perfection.
2. Each post is rooted in my lived experience: either as a founder, creator, or someone trying to figure things out.
3. I try to keep it short, structured, and relatable. Sometimes funny, sometimes reflective, but always clear.
I maintain a bank of ideas (from conversations, questions, or even failures) so I never sit staring at a blank page.
I write in my own voice. I’m not trying to impress. I’m trying to connect.
This process has helped me generate over 27M+ organic impressions and attract high-quality inbound leads, whether it’s founders we can work with, investors, or even early users for my products.
Kunwar Raj
Founder, SuperPen
Write Genuinely to Build Trust
Everything I’ve built has come from writing on LinkedIn.
I didn’t follow a strategy in the beginning. I simply started sharing what I was learning about sales, leadership, imposter syndrome, and building a business. Over time, that evolved into a personal brand that people could trust.
The key for me has been consistency, but not in the “post every day” sense. It’s more about maintaining consistency in tone, messaging, and presenting myself authentically each time.
That’s precisely what has worked for me. I don’t try to manipulate the algorithm or chase after reach. Instead, I focus on writing content that feels genuine, trusting that the right audience will find it. And believe me, they always do!
Alli Rizacos
Founder & CEO, Alli Rizacos Coaching Inc.
Engage Actively on Reddit and Mastodon
One way we leverage social media to promote our brand is by actively engaging on Reddit, where our user community shares feedback and feature requests that help us improve our products. This supports our mission of transparency, as we regularly post updates. Mastodon has also been effective, allowing us to connect with a privacy-focused audience that aligns with our values. These platforms have helped us build trust and foster meaningful conversations around online privacy.
Fran Villalba Segarra
CEO, Internxt
Tailor Content to Platform and Personality
Building a personal brand on social media is part consistency, part personality, and 100% sounding like a real human (because no one’s here for corporate robot vibes). I use LinkedIn to share thoughtful takes and career insights, X for hot takes and quick thoughts, and Instagram or TikTok when I want to tell stories in a more visual, casual way. It’s not about being everywhere—it’s about showing up where it makes sense for you, with content that actually feels like you wrote it. Be clear about what you stand for, lean into your niche, and don’t be afraid to have a little fun. People follow people—not brands with a pulse.
George Danaila
Content Marketing Strategist, Planable
Offer Transparent Insights on LinkedIn
One key way I build and promote my personal brand on social media is by sharing clear, honest insights about franchising and entrepreneurship on LinkedIn. I focus on real-world experiences, challenges, and lessons learned, avoiding jargon or hype.
LinkedIn has been the most effective platform because it connects me directly with aspiring entrepreneurs, franchise professionals, and industry partners who value transparency and practical advice. This approach has helped me build trust, expand my network, and position myself as a credible resource in the franchising space.
Alex Smereczniak
Co-Founder & CEO, Franzy
Tell Authentic Stories on Instagram
I treat social media like a visual journal, not just a billboard. I leverage Instagram as the most powerful platform for me—not because of trends, but because of storytelling. I’ve learned that people don’t just want a perfect picture anymore—they want the drama, the behind-the-scenes, and the inside-out details. They want the real, messy, honest version of you. So I show the chaos, the late nights, the scrapped ideas, and the small wins. Promoting yourself today means being unapologetically unique and never copying anyone else. People will choose you and follow you because you’re different—not because you fit in.
Aleksandra Ermolaeva
CEO, Ermoleve
