While successful marketing often involves big, sweeping campaigns, small details matter too, and for event planners, those details might look like custom bottled water.
Creating memorable event experiences is an important and valuable means of creating a lasting impression on attendees. If done right, a good event can leave attendees associating that positive experience with certain brands long after the event’s conclusion, making it imperative that event planners do what they can to help even the smallest details stand out.
For some event planners, that might mean working with businesses like My Own Water to provide attendees with custom bottled water specifically designed with the event’s aesthetics and clientele in mind. By creating a polished, professional appearance while also reinforcing brand identity, custom bottled water could play an important role in helping event planners make their events that much more memorable.
Potential Branding Benefits of Custom Bottled Water
Although they may seem innocuous at first glance, custom bottles of water can go a surprisingly long way toward subtly nudging consumers toward the brands they feature.
Take an event like a corporate conference or a charity fundraiser hosted at a boutique hotel, for example. A business sponsoring such events might want to increase brand visibility throughout the course of an event, not just when sponsors are announced. To do so, it might offer guests custom bottled water that they would then carry with them, effectively serving as a form of mobile advertising.
That mobility could also help businesses make subtle appearances in event photos and videos via their branded bottles, allowing them to take advantage of social media opportunities or professional presentations.
Designing Effective Branded Bottle Labels
As valuable a marketing strategy as custom bottled water may be, its value starts and ends with how effective its label is at catching the user’s attention while also conveying a business’s appeal.
While spending so much time on design may not sound that important, Entrepreneur points out that “Humans are hardwired to notice novelty and nuance. In her renowned study on memory, the German psychiatrist Hedwig von Restorff found that participants were more likely to remember items that stood out in color, shape, texture, and size among a group of similar objects — a phenomenon she called the Von Restorff Effect.”
In the context of branded bottle labels, this often involves using high-quality images that match the event’s colors and theme, keeping the bottle on-brand while still keeping it in the foreground.
That said, water bottles don’t offer much in the way of space, so businesses should be mindful of how they balance elements like their logo and the name of the event with items like fonts and images. Legibility is a must, meaning labels need to be both readable and attractive to properly convey their message.
A Sustainable, Cost-Effective Marketing Solution
Clear and accessible branding are some of the most notable benefits of using custom bottled water, but businesses may also find additional benefits in sustainability and cost-effectiveness.
For example, providers like My Own Water offer multiple sustainable options for custom bottled water, including recyclable bottles and eco-conscious packaging. Businesses and event planners may also want to encourage attendees to use water refilling stations and recycling bins. This messaging can help brands improve their reputation among environmentally conscious attendees, further contributing to their advertising efforts.
Custom bottled water is also notable for being a cost-effective marketing tool, as it tends to have a lower cost compared to many promotional giveaways. Water is inherently practical, making it useful for a larger number of attendees. Since some attendees may choose to keep their bottles after an event, those bottles can continue offering brand exposure, potentially providing a better ROI than other disposable promotional products.
Small Details Can Make a Big Difference
Items as small as labels on a water bottle may not appear very effective as marketing tools, but in truth, their novelty and attention to detail could be what elevates them above other, more seemingly apparent forms of marketing.
Custom bottled water is unique in that it combines usefulness with branding, simultaneously enhancing the guest experience while promoting a business. Although factors like label design and sustainability do need to be taken into account before finalizing any decisions, branded water bottles could go a long way toward helping event planners and other businesses stay memorable long after the event itself ends.
FAQs
Q: Why should businesses consider using custom bottled water at events?
A: Custom bottled water keeps guests hydrated while reinforcing brand recognition through personalized labels.
Q: What types of events benefit most from branded bottled water?
A: Corporate events, trade shows, weddings, fundraisers, sporting events, festivals, and grand openings all benefit from featuring customized bottled water.
Q: Can custom bottled water be environmentally friendly?
A: Yes. Many suppliers offer recyclable bottles and sustainable packaging options to reduce their environmental impact.
