Hustle – How a Young Entrepreneur Met Gary Vaynerchuk

by / ⠀Startup Advice / December 12, 2012

Gary Vaynerchuk is a guy who knows what it means to hustle, and I really look up to him as an entrepreneur. Since starting Connect for a Cause, I knew I wanted him as an advisor but that it was probably a long shot. Sometimes, the problem with reaching people who can really be game-changers for you is that everybody else knows that they influential too.

I’d tried a few different times to get a meeting, but traditional networking methods don’t necessarily work on a guy that has hundreds of people reaching out to him on a daily basis. I was going to have to be creative.

A few weeks ago, I heard that Gary was collecting GI Joes for one of his many ventures. Suddenly, a light went off. I ran to my attic and found this…
















Which I turned into this…

Which led to this…

Six weeks after tweeting a picture and offering to trade my Joes for a chat over a cup of coffee, I was sitting in a New York City espresso shop pitching Connect for a Cause to Gary Vaynerchuk! I told him the story of how I’d “scratched my own itch” in building Connect for a Cause, and that I really wanted him as an advisor. He loved the GI Joes and the concept, and offered some great advice on building the company. Hopefully you’ll see him offer some meetings on Connect for a Cause in the very near future!

Never stop hustling.

Jason Nicosia

Original article and pics from 

About The Author


Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.

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