Startup Profile: Alister & Paine is Building a Digital Magazine

by / ⠀Entrepreneur Interviews / May 20, 2010

alister & paine

What is the story behind your company?

Alister & Paine is a digital magazine for 21st century executives… nothing new, we know. ┬áSure, we have awesome writers (Jeffrey Miron, Harvard Economist–for one) and great interviewees spouting amazing advice (Rick Alden, CEO of SkullCandy) but our real value is what we do behind the scenes… our secret recipe of B2B Market Engagement that no one sees from the front-end.

What makes your company unique in its industry?

1. We don’t publish a billion times a day, we only publish highly polished and selective pieces twice weekly.
2. When ever we review or discuss a product it’s based on experience… not press releases.
3. We provide our clients with a service you never find in a publishing company… and almost never find outside of six-figure business consultants… and that’s our Target Account Penetration Program (TAPP) a patent-pending business method.

Future plans for the company?

Keep doing what we’re doing, stay focused, and don’t deviate from who we are by trying to please everyone… no matter how tempting it is.

What was the start-up budget?

$1,200

Year Founded:

2008-2009

URL:

http://www.alisterpaine.info

Founders and Ages:

Brian D. Aitken | 24 at time of founding the Exploratory Committee, 25 at time of incorporation, 26 now.

Where can people find the company?

www.alisterpaine.com
www.twitter.com/alisterpaine

Help Alister & Paine Out By Answering Their Questions!

Question 1: Finding exceptional employees
Question 2: Building the brand
Question 3: Raising bridge capital

View more Young Entrepreneur Startup Profiles

About The Author

Matt

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on Under30CEO.com, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.

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