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Ad Answers – Interview with Jebbit’s Tom Coburn

by / ⠀Entrepreneur Interviews Entrepreneurship / March 27, 2014

We all love online advertising!  The wonderful pop-up videos, banner ads, and numerous links to click appearing while getting our daily fix of streaming television shows online makes our daily lives better, right?  Odds are that online ads and have little effect on your daily life.   Outside of an annoyance and a little bit of waster times, you quickly forget online ads and have gain lasting impression of…

Making Success Look Easy: Interview with Taykey CEO Amit Avner

by / ⠀Entrepreneur Interviews Entrepreneurship / August 20, 2013

Still under the age of 30, Taykey Founder and CEO Amit Avner’s entrepreneurial roots trace back to when he was just 14. In 1999, Avner built a search engine named WittySearch.  Four years later Avner created a social note-taking application – Witty Notes. In January of 2009, he started advertising technology company Taykey, which “helps to make advertisers more real-time by delivering media based on what is topical…

Creating a Crash Course for Your Industry

by / ⠀Entrepreneurship Finding Customers Personal Branding Startup Advice / May 25, 2013

You don’t have time to keep up on industry trends. You’re an entrepreneur, marketing manager, or HR executive, with a schedule jam-packed with the day-to-day activities of your career — not sticking your head in whitepapers on your industry for hours on end. Believe me, I feel your pain. Running Influence & Co., I constantly felt that I was out of the loop on the overall trends in…

How to Attract Customers

by / ⠀Startup Advice / April 24, 2013

GUILTY. I will admit my fault up front. I literally spent a year building a fortress of ideas, marketing platforms, selling material, and products.  The one thing I missed was you have to have customers and clients in order to make money!! Once I realized I needed to change my focus, I learned valuable lessons on how to attract clients with a low pressure approach (I can’t do…

6 Steps to Market Your Small Business and Aim for A Big Budget

by / ⠀Startup Advice / April 23, 2013

What do you mean by good marketing? Good marketing is something beyond the logo and a solid foundation for the business. It includes emblem for creating the brand, which can relate the showcase of business as being experts in their respective fields. However, implementing marketing tips to promote the small business in these ways is difficult due to small budgets, decreased start up costs or limited networking abilities.…

Marketing Secrets: Tips for Advertising with Print

by / ⠀Startup Advice / April 21, 2013

Put down your phones, stop tweeting and sharing for a moment, and let us talk about traditional marketing.  Print marketing may have taken a hit with all the advancements of smart phones, tablets, and the internet, but it has proven through the years that it is still effective and continuously relevant. Even now, millions of postcards, flyers, business cards, are still in circulation all over the world and…

6 Techniques to Improve Conversion Rates

by / ⠀Startup Advice / April 21, 2013

In 2012, online advertisers spent a grand total of over £64 billion, cementing the industry’s status as a cornerstone of modern marketing. With budgets for Internet advertising campaigns increasing across the board, many small businesses that are accustomed to low CPCs (cost-per-clicks) are growing increasingly worried about their margins. Internet-based advertising campaigns are renowned for their exceptionally strong return on investment. This is made possible by the fact…

6 Important Steps to Designing a Facebook Ad Campaign

by / ⠀Startup Advice / April 1, 2013

Before we get started, I want to make one thing clear. I hate social media.  I despise it.  I’m the biggest believer that most social media marketing is voodoo BS, only existing because it’s the new “in” thing and older folks don’t really understand it yet. So when my coworker and I were assigned to do a Facebook ad campaign, I was completely ready for it to bomb…

Give More, Get More: A Guide to Smart Collaboration with Your Advertising Agency

by / ⠀Finding Customers Startup Advice / March 18, 2013

“We need a cross-platform, transformational digital campaign that reaches our target audience (24- to-35-year-old unmarried males interested in making hobby airplanes). Oh, it needs to be disruptive. And we need to track the ROI. Can you throw some social media in there as well?” This might be the initial discussion between an agency and client, but it shouldn’t be the last. Your company needs to be prepared for…

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