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alexandra gibson

6 Steps for a Successful Marketing Campaign

by / ⠀Finding Customers Startup Advice / October 31, 2011

Whether large or small, a successful marketing campaign follows the same path.  Don’t always think of a campaign as something huge and daunting; a group of emails that you send out to your contact list over a month should also be considered a campaign. The biggest difference in the size of the campaign will be the resources expended—time and/or money—on each step.  The lifecycle of a marketing campaign…

3 Steps to Edit Your Entrepreneurial Ideas

by / ⠀Startup Advice / October 5, 2011

As an entrepreneur and young CEO, chances are that you come up with a new business idea weekly, if not daily.  In some cases, you might get addicted to starting new things and solving new problems.  As fun as they may be, these constant forays into new business ventures can make it very difficult to balance your work and personal life. Additionally, trying to man too many ships…

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