Amy Ziari

Are you ready for PR? 6 Ways to Start

by / ⠀Startup Advice / April 1, 2013

Public relations is an abstract concept to a lot of entrepreneurs. An engineer once told me PR seemed like “black magic” to him. And while that’s not the case—it’s a process not a miraculous supernatural event—his statement perfectly captures how many entrepreneurs look at PR: you know it’s good for you but how to actually do it is another thing. It’s no surprise then that many startups completely…

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