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Barbara Fowler

How to Survive a Conference Where You Don’t Know Anyone

by / ⠀Finding Customers Personal Branding Startup Advice / April 15, 2013

I am sure most of you have been in a situation similar to mine. Last week, I attended Social Slam in Knoxville, Tenn. I knew absolutely no one who was going to the conference, but I decided to attend because I believed it was relatively close to my new home in Charleston, S.C. (Seven hours later, in a tremendous rainstorm, I arrived. I stand corrected.) The experience gave…

Find Marketing Success through Outsourcing

by / ⠀Startup Advice / January 12, 2013

A healthy relationship between sales and marketing is key to the success of a business, particularly in small- to medium-sized companies. Marketing efforts will develop and nurture leads, and the sales staff will carry the interested customer to the end of the buying process. With each Google search, consumers are looking for the items they want before ever approaching a sales person, making marketing even more crucial in…

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