
Braeden Lichti Lived Through the 2008 Market Crash—Now He’s Advising Investors to Tune Out the Noise and Focus on What Matters
by / ⠀Investments / April 15, 2025
In September 2008, days before Lehman Brothers collapsed and the financial markets spiraled into chaos, businessman and investor Braeden Lichti’s company closed a financing and listed a U.S.-based company public through a reverse merger.
The timing was surreal. “It felt like everything was imploding,” Lichti recalls. “But instead of retreating, we got busier than ever. We went hunting for opportunities—and we found them.”
Despite the market meltdown, the company Lichti helped take public went on to grow, execute, and ultimately was bought out a few years later. Investors made solid returns. “What saved the company was simple,” he says. “Strong business fundamentals, astute management that were excellent stewards of capital, that stayed focused on execution and growth.”
Today, Lichti sees striking similarities between that moment and what’s unfolding now in the financial markets.

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