During these unprecedented times, it seems as though everyone is learning how to live and work online. This is one reason why, more than ever, your business requires promotion on social media, which means you might need the expertise of a social media manager. Your customers’ first interaction with your product might even come through social media. People usually search for a brand before deciding whether to give…
Customer acquisition cost can be an expensive line item for any small business. Reducing that cost can prove to be a long and winding road. However, only by reducing it can you take a step towards your continuous growth. If acquiring a customer costs more than the value they bring, it’s ultimately a losing proposition to acquire them in the first place. Before exploring the costs of customer…
Whether you’re a year-old start-up or a large established company, if you’re about to hire new employees, you are in a unique and fortunate position. It means that your business is growing. Bringing more people on staff to handle business demands and having the budget to expand payroll are crucial to consider when deciding who to hire. It will pay to discover strategies and tips other companies use…
Starting a new business is never simple. There are so many different components in play simultaneously that it can prove daunting to stay on track. This is why free business tools need to be an entrepreneur’s first choice whenever possible. Seasoned professionals know that getting a new product or service to market is only half the challenge. After that, you have to implement a plan for marketing your…
Does your business utilize the services of a cloud access security broker (CASB)? If not, hiring one is likely to be the single best investment in data security you’ll ever make. Cloud services all advertise themselves as secure. However, the reality is that clients share in the responsibility of maintaining security. As just one example, you’re responsible for configuring your account settings and controlling access to files. However,…
Buying and owning a franchise are unique experiences that require diligence, patience, and commitment. If you’re thinking about entering the world of franchising and have a lot of questions, you are not alone. There are many potential pitfalls when embarking on any new business, so it is important to do your research. This is no less true if you are a prospective franchisee. The Most Commonly Asked Questions…
Don’t put off a plan to invest in real estate until you’re older. If you look closely at many successful people and study their backstories, you’re likely to find that they have one thing in common. Most got started at a young age, persevered, and thrived with the passage of time. No matter your area of interest or the industry you work in, starting young nearly always yields…
Marketing in our online era is a dynamic and ever-evolving landscape. Choosing the right small business marketing strategy can help you introduce your products and services to the public through digital influencers, promotions, advertisements, and the like. There’s no shortage of options…the problem is finding the ones that will work best for you. What’s the best approach to a small business marketing strategy? Your marketing strategy is a…
Many eco-minded entrepreneurs are well aware that what motivates the average worker has shifted dramatically. People decide to leave stable jobs and oftentimes pursue their own ventures for many reasons. These include a desire for independence, flexibility, and a passion for a unique business idea. However, for the new generation of Millennial entrepreneurs, starting a business goes beyond financial stability and personal goals. Numerous studies have shattered the…
Shift work is prevalent in many industries, including healthcare, security, transportation, manufacturing, and hospitality. Today, 3,2% of the U.S. workforce works in shifts. Shift work for business owners is essential to keep their operations running 24/7. As shift work exceeds the traditional 9 to 5 schedule, it can impact the wellbeing of your employees in the long run. Ultimately, the well-being of your employees is vital for the…