A landing page is one of the most powerful pages you have on your website. You might also say that this page is a marketing goldmine. This is where your visitor arrives on your website after clicking your ad and exploring your brand. They’re only a few clicks away from converting, performing your desired action. That being said, not all landing pages will bring the best results. Only…
It’s no secret that as an entrepreneur, you are called upon to be a jack of all trades. Entrepreneurs typically have to learn several freelance skills from scratch, often with little to no help. But as their business grows, most are unable to spend much time learning new skills. They need to be busy building customer relationships. To add some time back to your average workday, you might…
Many small business and startup owners mistakenly believe that taking advantage of the Internet of Things (IoT) is prohibitively expensive. The truth is that doing so is easily within the grasp of every business, regardless of size. The trick is to focus on cost-effective IoT-enabled solutions. One of the most important qualities of any great business leader is the ability to spot and exploit opportunities to grow or…
Every business has its own unique structure, goals, and processes. However, if you study the most successful companies in your space, you’ll almost always find that they have more flexibility and versatility than the rest. What is a nimble business? Have you ever noticed that it’s the small startups with limited resources that tend to create more change than massive corporations worth billions of dollars? That’s kind of…
Setting up any form of enterprise system security must begin by acknowledging that cyberattacks of various forms happen thousands of times a day to businesses of all types and sizes. Many cyberattacks have as their objective stealing data for ransom or identity theft purposes. Others attempt to get unsuspecting users to visit unsecured websites and submit their personal information. There are plenty of other scams and schemes that…
These days, employee safety is on everyone’s mind. In many ways, the global COVID-19 pandemic dramatically altered the way office employees performed their duties. In response to shelter-in-place orders, many workers found themselves suddenly working remotely. Many began completing their work tasks using their home computers. This was initially a challenge for many. However, as time passed and the months steadily ticked by, remote work slowly became their…
Building your first business website is a complicated process. There are plenty of things you need to do right to make sure it launches successfully. At the same time, there are several common mistakes you definitely want to avoid. In fact, some mistakes can drag your website down so much that they completely negate its positive elements. Listed below you’ll find the six worst mistakes you’ll want to…
During these unprecedented times, it seems as though everyone is learning how to live and work online. This is one reason why, more than ever, your business requires promotion on social media, which means you might need the expertise of a social media manager. Your customers’ first interaction with your product might even come through social media. People usually search for a brand before deciding whether to give…
Customer acquisition cost can be an expensive line item for any small business. Reducing that cost can prove to be a long and winding road. However, only by reducing it can you take a step towards your continuous growth. If acquiring a customer costs more than the value they bring, it’s ultimately a losing proposition to acquire them in the first place. Before exploring the costs of customer…
Whether you’re a year-old start-up or a large established company, if you’re about to hire new employees, you are in a unique and fortunate position. It means that your business is growing. Bringing more people on staff to handle business demands and having the budget to expand payroll are crucial to consider when deciding who to hire. It will pay to discover strategies and tips other companies use…