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Entrepreneurship

E-Commerce Trends That Will Change the Future of Marketing

by / ⠀Entrepreneurship Finding Customers Startup Advice / June 18, 2021

Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…

Referral Programs: Why Your Online Business Needs One and How to Set One Up

by / ⠀Entrepreneurship Finding Customers / June 17, 2021

Referral programs have arguably made the jump from nice-to-have to must-have. They are one of the most trusted marketing approaches in use by businesses today. Not only do they increase potential clients but they also help maintain customer loyalty. Ever heard of the principle of reciprocity? The one that says you must give to receive? It remains relevant today even in online businesses. But what does it really mean?…

Niche Entrepreneurs: Important Steps to Becoming a Highly Sought Expert

by / ⠀Career Advice Entrepreneurship / June 15, 2021

Aspiring entrepreneurs are well-advised to focus the lion’s share of their attention on becoming a reliable, consistent expert in a specific niche. If you dream of scaling the lofty heights of entrepreneurship, it’s also imperative that you start as soon as possible. The longer you take to get started, the further behind you’ll fall in the race to be first to market. Fortunately, there are practical steps you…

What Are the Benefits of Online Reputation Management?

by / ⠀Career Advice Entrepreneurship Personal Branding / June 10, 2021

The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…

Increase Individual Success and Boost Overall Growth In 6 Easy Steps

by / ⠀Career Advice Entrepreneurship / June 7, 2021

When we seek to increase the success of individual team members, rapid overall growth is the predictable outcome. Success is something we all want and there’s nothing mysterious about it. It’s achievable utilizing realistic everyday practices. Whether it’s personal, professional, relational, or career success, many of us strive to be as successful as possible. But, of course, even though it’s not mysterious it’s not always easy. So what…

Why Focus Group Marketing Can Lead to Generating More Revenue

by / ⠀Entrepreneurship Finding Customers / June 3, 2021

Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…

CRM Solutions for CEOs and Entrepreneurs: 5 Implementation Priorities

by / ⠀Entrepreneurship Finding Customers / June 2, 2021

Customer Relationship Management (CRM) is essentially a business philosophy. It can also be a series of relationship marketing strategies that put customers at the center. For a working definition of CRM, we could say that CRM is best understood as the strategy and software companies need to become aware of customer needs. Here are five ways that the effective implementation of CRM helps businesses succeed. 1. CRM as…

A 5-Step Guide to Performing a Social Media Audit [Infographic]

by / ⠀Entrepreneurship Finding Customers / June 2, 2021

Have you ever thought that you might need a social media audit to improve your marketing performance? Marketing via different social networking sites/apps is now an accepted method for finding potential customers and making more money. It’s a fast and cost-effective means of communication, advertisement, and sales. So, almost all large, medium, and small brands are using different social platforms to reach out to their niche audience and…

Modernizing Your Business in 2021

by / ⠀Entrepreneurship Startup Advice / June 1, 2021

Businesses that enjoy long-term success are almost always the same ones that make an ongoing effort to modernize and stay current. The business landscape is constantly going through change. Change is influenced by various factors including technological developments, consumer trends, influencers, global events, and economic fluctuations, among many others. Yes, it can be challenging to keep up and to make continuous changes to your business. Ultimately, though, it’s…

6 Ways Managers Can Encourage Ongoing Employee Development

by / ⠀Career Advice Entrepreneurship / May 27, 2021

In any well-managed company, employees are treated as the driving force that helps that organization reach new heights of success. For that reason alone, it’s every manager’s responsibility to keep abreast of current trends and take proper care of team members. One of the best ways to do that is to actively encourage employee development. By emphasizing the continual acquisition of new skills, managers help their company achieve…

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