Many entrepreneurs start their businesses because they genuinely like what they’re doing. But even if that’s the case, eventually, you’ll need to think about retirement. You can’t keep working forever; at some point, you’ll want to take things easy (and hopefully have enough money to live comfortably). With Social Security running out of money, and no higher-up employer to provide you with retirement benefits directly, it’s all on…
Small businesses often bite off more than they can chew. And while the internet does do a pretty good job of tearing down geographical borders around markets, there’s still something to be said for starting small and local – then expanding. This requires a targeted local marketing strategy. What is Local Marketing? As the term insinuates, local marketing is a marketing strategy that emphasizes a specific geographical market…
As an entrepreneur working online, you might think that what really matters is your marketing ability, or your project management skills.…
You may want to advertise the expertise you gained with your side job when you write your CV, or resume, when applying for a primary career.…
There’s no textbook formula for building a successful business. There are, however, sound principles that lay the groundwork for success and make it easier to build a thriving company. And one of these key building blocks is something entrepreneurs refer to as scalability. If you can build a scalable business, you’re dramatically increasing your odds of building a successful business. And in this article, we’re going to explore…
With a new year comes anticipation, expectation, and excitement. And even though there’s nothing technically special or unique about the calendar flipping from December 31 to January 1, it flips a switch in our collective brains to push the pedal down a little harder and pursue our goals with greater focus. If you’re a business owner or CEO, then I can almost guarantee that growth is on the…
When you have an existing audience, the path to growing that audience is fairly straightforward. But when you have no audience to speak of, trying to build one up out of nothing can feel like an impossible challenge. In other words, it’s much harder to go from zero to 100 than it is to go from 100 to 1,000. Where do you even start? A Roll-Up-Your-Sleeves Strategy That…
Every entrepreneur starts a business with the best of intentions. But intentions alone aren’t enough to launch and grow a successful company. The reality is that most businesses fail and the only way to ensure your company is successful is to push past these risk factors. The Reality of Failure Success stories like Facebook, Airbnb, and Tesla often get glamorized to the point that the general public feels…
Blogging used to provide brands with a competitive advantage. Today, you need a blog presence just to remain competitive in the larger marketplace. And the type and quality of content you produce will ultimately dictate the results you get. The 7 Ingredients That Go Into High-Quality Content An estimated 4.4 million blog posts are published on the internet every single day. It’s no longer enough to write content…
Growth isn’t the be-all and end-all for businesses, but it sure is important. If you want to build the sort of business that impacts others, provides financial support for many, and creates value for the community, you can’t sit still and rest on your laurels. Growth is a necessity. 4 Factors That Could be Holding You Back Growth rarely happens by accident. You have to be intentional about…