You want to grow your business, of course, but are you a leader who motivates your team to perform better? You can invest in new technology or hire the best and brightest…and you should! However, if you neglect your team members, you risk failing to grow your business. Your success begins with the people you hire to help you grow your business. However, if you don’t understand their…
Growth and profitability aren’t nearly as mysterious as many believe. The key, as many will tell you, is to work smarter, not harder. Running a business is an exhilarating and exciting endeavor, but it also comes bundled with its challenges. Ensuring your company is constantly growing and expanding is certainly one of the key challenges for any business owner. In many cases, business growth can seem painfully slow.…
Organizations do well to invest in their staff by mentoring future business leaders and helping them develop their potential. A formal mentoring program provides a suitable environment for employee development as it allows them to gain essential skills and receive valuable insights from seasoned coworkers. These meaningful interactions eliminate gaps. Ultimately, they produce a continual stream of leaders that will spur any company toward growth and resilience. Any…
Wondering why everyone has been talking about podcasts lately? It’s because they’re the next big thing. Podcasts are becoming the place where people go for information, to be entertained, and to unwind. If you’re interested in how you can leverage podcasts for your brand, keep reading. Podcasts have dramatically increased in popularity over the past couple of years. There are over 700,000 active podcasts, 29 million episodes, available…
Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…
Referral programs have arguably made the jump from nice-to-have to must-have. They are one of the most trusted marketing approaches in use by businesses today. Not only do they increase potential clients but they also help maintain customer loyalty. Ever heard of the principle of reciprocity? The one that says you must give to receive? It remains relevant today even in online businesses. But what does it really mean?…
Aspiring entrepreneurs are well-advised to focus the lion’s share of their attention on becoming a reliable, consistent expert in a specific niche. If you dream of scaling the lofty heights of entrepreneurship, it’s also imperative that you start as soon as possible. The longer you take to get started, the further behind you’ll fall in the race to be first to market. Fortunately, there are practical steps you…
The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…
When we seek to increase the success of individual team members, rapid overall growth is the predictable outcome. Success is something we all want and there’s nothing mysterious about it. It’s achievable utilizing realistic everyday practices. Whether it’s personal, professional, relational, or career success, many of us strive to be as successful as possible. But, of course, even though it’s not mysterious it’s not always easy. So what…
Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…