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Over 30 Advice

This Section Is Advice From Experienced Experts and Leaders To Help The Next Generation Of Leadership

7 Not-So-Soft Skills Every Entrepreneur Needs

by / ⠀Career Advice Over 30 Advice / March 27, 2021

Soft skills are a bit of misnomer when you consider the hard implications associated with not demonstrating them. Consider the environment we currently work in. Since March 2020, we’ve gone from the wonderment of Zoom to near total fatigue with the technology. Yet, more than 515 million professionals meet on virtual platforms daily.  We’ve faced new challenges as we navigated a primarily indoor, personal and professional life. We…

How Entrepreneurs Can Take Their Sales Teams Beyond Cold Calling

by / ⠀Over 30 Advice Startup Advice / October 15, 2018

In the era of inbound marketing and sales automation, cold calling is almost quaint. It would be, anyway, if it weren’t so hopelessly ineffective. According to marketing guru Charlie Cook, cold callers average a conversion rate of about 2 percent. Keep in mind, though, a conversion isn’t the same as a sale; in the context of cold calling, it’s usually agreeing to a consultation. But if cold calling…

3 Reasons Your Idea Isn’t Taking Off (And What To Do About It)

by / ⠀Blog Over 30 Advice / August 26, 2016

You have an idea. You think it’s awesome. You get pretty psyched about it. Maybe you mention it to a friend or two. Maybe you even mention it to your mom. It feels like this could be “The One” — even though in the back of your mind, you know the “perfect idea” doesn’t really exist (along with 6 other weird cognitive distortions you probably have). So you…

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