Automation has become a significant part of the modern business marketing strategy. Research shows that the automation of digital marketing practices, primarily social media, provides the key to gaining customer commitment. Additionally, optimizing social interactions through the use of automated tools reduces the hours spent on maintaining and growing brand accounts. As a result, companies can allocate time and resources toward other business areas and meet strategic goals…
The success of any startup is generally measured by the business’s growth or profit margins. There’s no doubt that both are key to long-term business sustainability. However, it’s actually the company’s beliefs and commitment to core values that make all the difference. These values serve as the prime motivation behind all business operations. In other words, without a clear set of goals and passion for one’s work, it’s…
Starting a new business is exhilarating. It can also be filled with several common startup legal mistakes. From the outset, there are three critical items to attend to. Each of them feels like revisiting the old chicken-and-the-egg problem. Which should come first? Forming a legal structure. Fundraising, including the amount, the instrument, the terms, and (of course) finding the investor. Putting a financial function in place to watch…
In my opinion, there’s a lot of monotonous thinking in the world of business. Some of this monotony shows up in popular entrepreneurship podcasts. Many people in positions of business leadership went to the same business schools. They learned the same things about how business works. They bring these same ideas to their positions as founders, leaders, executives, and decision-makers. Nothing that needs to change actually changes. On…
Nowadays, it seems like everyone is leading a very busy life. Between work, home life, and trying to squeeze in a little time for fun activities, it can often seem like there are not enough hours in the day. Of course, we all know people who seem to have a much easier time than others. Their daily habits contribute meaningfully to managing all the different facets of their…
Business supplier diversity, while honorable, is often misunderstood as something that drains company resources.…
Fortunately, there are environmentally conscious ways your business can be more sustainable that will actually save you money.…
As a small business owner, it’s imperative you implement as many cost-cutting tips as you can. When margins are slim, you want to do everything you can to reduce costs and increase profitability. If you feel like you’ve already exhausted all options, you might just need to dig a little deeper. Have you tried these five cost-cutting tips yet? What might your business look like if you were…
Whenever tax season rolls around, you know your employees are likely dreading having to file their forms. Dealing with changes in the tax code and understanding the different tax implications of their benefits is a challenge. There’s just no question that tax season can be stressful. The good news is that your employees have an amazing resource in their workplace that can provide ongoing support — you. As…
Launching a startup definitely has its challenges but also can be like living your dream every day. The humble beginnings and phenomenal success of the likes of Epic Games and Facebook serve to light a fire in the hearts of many entrepreneurs. More than 800,000 genius ideas began their journey as startups or small businesses in the U.S. in 2020. Image Source: Statista So, do all these startups…