A landing page is one of the most powerful pages you have on your website. You might also say that this page is a marketing goldmine. This is where your visitor arrives on your website after clicking your ad and exploring your brand. They’re only a few clicks away from converting, performing your desired action. That being said, not all landing pages will bring the best results. Only…
It’s no secret that as an entrepreneur, you are called upon to be a jack of all trades. Entrepreneurs typically have to learn several freelance skills from scratch, often with little to no help. But as their business grows, most are unable to spend much time learning new skills. They need to be busy building customer relationships. To add some time back to your average workday, you might…
Email is a critical part of any B2B marketing campaign you design to nurture current partnerships and reach out to potential leads. It’s an affordable yet effective marketing strategy to promote your brand while providing impressive customer service. Your team may have gone from one marketing approach to another. Perhaps some think that email is mostly considered old school. However, that is definitely not the case. Email campaigns…
Many small business and startup owners mistakenly believe that taking advantage of the Internet of Things (IoT) is prohibitively expensive. The truth is that doing so is easily within the grasp of every business, regardless of size. The trick is to focus on cost-effective IoT-enabled solutions. One of the most important qualities of any great business leader is the ability to spot and exploit opportunities to grow or…
If you want to earn more money with your rental properties, it’s essential to deal with inevitable tenant complaints. Understanding what the most frequent complaints are will help you be proactive and increase the chance that your best tenants will stick with you. Whatever the issue is — a leaky faucet or ants in the kitchen — follow up with the tenant after you have addressed the issue.…
Despite its size, social media has become indispensable for most small businesses today. Before explaining the significance of social media for startups or small businesses in detail, let’s shed some light on the major importance of social media networks; i.e its vast online presence. Over one-third of the world’s population use social networks for communication and socialization. The graph of users is trending upward each and every day,…
Having difficult coworkers can be an every-single-workday bummer. Wouldn’t it be nice if you only worked with people you like? However, this isn’t the case for most people. No matter how much you love what you do, this doesn’t mean that all of your colleagues are a pleasure to work with. Almost everyone has worked with difficult coworkers that seem to never fail to push your emotional response…
Every business has its own unique structure, goals, and processes. However, if you study the most successful companies in your space, you’ll almost always find that they have more flexibility and versatility than the rest. What is a nimble business? Have you ever noticed that it’s the small startups with limited resources that tend to create more change than massive corporations worth billions of dollars? That’s kind of…
Trends within the public relations industry are changing more rapidly than ever. PR firms have been under tremendous pressure these past few months as the public is demanding more from organizations than it ever has. So what should we expect for the rest of 2021? What ideas should companies focus on when it comes to public relations trends? Understandably, the idea of predicting a set of tendencies and…
Setting up any form of enterprise system security must begin by acknowledging that cyberattacks of various forms happen thousands of times a day to businesses of all types and sizes. Many cyberattacks have as their objective stealing data for ransom or identity theft purposes. Others attempt to get unsuspecting users to visit unsecured websites and submit their personal information. There are plenty of other scams and schemes that…