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Social Media Strategy: Should Your Marketing Plan Rely On It Entirely?

by / ⠀Finding Customers• Startup Advice / July 8, 2021

Should any social media strategy, no matter how well planned, take up 100% of a company’s marketing plan? Is it wise to rely on using these popular platforms alone? A little bit of backstory may help set the tone for the rest of this article. The year 1997 marked the advent of social media. Andrew Weinreich unveiled Six Degrees, the first-ever social media platform. Weinreich’s invention enabled users…

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Digital Transformation: A 5-Stage Guide for Small Businesses

by / ⠀Entrepreneurship• Startup Advice / July 8, 2021

When it comes to digital transformation, business leaders all over the world now agree. No one should have a goal of creating an IT infrastructure for their company “once and for all.” It’s never about making your business merely reach from point A to point B. Digital transformation focuses more on accommodating new technologies continuously and creating space for more powerful customer interactions, branding maneuvers, employee management, and…

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How to Improve Team Management and Grow Your Business

by / ⠀Entrepreneurship• Startup Advice / July 5, 2021

You want to grow your business, of course, but are you a leader who motivates your team to perform better? You can invest in new technology or hire the best and brightest…and you should! However, if you neglect your team members, you risk failing to grow your business. Your success begins with the people you hire to help you grow your business. However, if you don’t understand their…

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Growth and Profitability: 4 Tips to Give Both a Boost

by / ⠀Career Advice• Entrepreneurship / June 23, 2021

Growth and profitability aren’t nearly as mysterious as many believe. The key, as many will tell you, is to work smarter, not harder. Running a business is an exhilarating and exciting endeavor, but it also comes bundled with its challenges. Ensuring your company is constantly growing and expanding is certainly one of the key challenges for any business owner. In many cases, business growth can seem painfully slow.…

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Mentoring Future Business Leaders: 8 Practical Tips

by / ⠀Career Advice• Entrepreneurship / June 22, 2021

Organizations do well to invest in their staff by mentoring future business leaders and helping them develop their potential. A formal mentoring program provides a suitable environment for employee development as it allows them to gain essential skills and receive valuable insights from seasoned coworkers. These meaningful interactions eliminate gaps. Ultimately, they produce a continual stream of leaders that will spur any company toward growth and resilience. Any…

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Why Brands Should Podcast: 10 Reasons to Start Prioritizing Them This Year

by / ⠀Entrepreneurship• Finding Customers• Personal Branding• Podcast / June 21, 2021

Wondering why everyone has been talking about podcasts lately? It’s because they’re the next big thing. Podcasts are becoming the place where people go for information, to be entertained, and to unwind. If you’re interested in how you can leverage podcasts for your brand, keep reading. Podcasts have dramatically increased in popularity over the past couple of years. There are over 700,000 active podcasts, 29 million episodes, available…

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E-Commerce Trends That Will Change the Future of Marketing

by / ⠀Entrepreneurship• Finding Customers• Startup Advice / June 18, 2021

Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…

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Referral Programs: Why Your Online Business Needs One and How to Set One Up

by / ⠀Entrepreneurship• Finding Customers / June 17, 2021

Referral programs have arguably made the jump from nice-to-have to must-have. They are one of the most trusted marketing approaches in use by businesses today. Not only do they increase potential clients but they also help maintain customer loyalty. Ever heard of the principle of reciprocity? The one that says you must give to receive? It remains relevant today even in online businesses. But what does it really mean?…

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