Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

Why Focus Group Marketing Can Lead to Generating More Revenue

by / ⠀Entrepreneurship Finding Customers / June 3, 2021

Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…

CRM Solutions for CEOs and Entrepreneurs: 5 Implementation Priorities

by / ⠀Entrepreneurship Finding Customers / June 2, 2021

Customer Relationship Management (CRM) is essentially a business philosophy. It can also be a series of relationship marketing strategies that put customers at the center. For a working definition of CRM, we could say that CRM is best understood as the strategy and software companies need to become aware of customer needs. Here are five ways that the effective implementation of CRM helps businesses succeed. 1. CRM as…

A 5-Step Guide to Performing a Social Media Audit [Infographic]

by / ⠀Entrepreneurship Finding Customers / June 2, 2021

Have you ever thought that you might need a social media audit to improve your marketing performance? Marketing via different social networking sites/apps is now an accepted method for finding potential customers and making more money. It’s a fast and cost-effective means of communication, advertisement, and sales. So, almost all large, medium, and small brands are using different social platforms to reach out to their niche audience and…

Modernizing Your Business in 2021

by / ⠀Entrepreneurship Startup Advice / June 1, 2021

Businesses that enjoy long-term success are almost always the same ones that make an ongoing effort to modernize and stay current. The business landscape is constantly going through change. Change is influenced by various factors including technological developments, consumer trends, influencers, global events, and economic fluctuations, among many others. Yes, it can be challenging to keep up and to make continuous changes to your business. Ultimately, though, it’s…

Web Development Costs: How Much Should You Splurge On Your Site?

by / ⠀Personal Branding Startup Advice / May 27, 2021

Web development is a highly complex and intricate process but, over the past few years, there’s been a rise in free, template-based website creation modules. Most people wonder how much web development costs and, honestly, there’s no simple answer to that question. As noted earlier, some websites are completely free, but we all intuitively know that’s not the ideal option. The originality of website design and completely personalized…

6 Ways Managers Can Encourage Ongoing Employee Development

by / ⠀Career Advice Entrepreneurship / May 27, 2021

In any well-managed company, employees are treated as the driving force that helps that organization reach new heights of success. For that reason alone, it’s every manager’s responsibility to keep abreast of current trends and take proper care of team members. One of the best ways to do that is to actively encourage employee development. By emphasizing the continual acquisition of new skills, managers help their company achieve…

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