Translate a CEO’s Story Using the Principles of Global Marketing Strategy

by / ⠀Entrepreneurship / November 19, 2021

When it comes to branding, storytelling is everything. The trick is to translate your CEO’s story into something more widely accessible. We, as a society, love stories because they help us understand ourselves and the rest of the world. With company leaders constantly being scrutinized, CEOs have to step up to the challenge of embodying their company’s brand. But does CEO branding matter? We know that if the…

CEOs Are Rethinking Their Benefits Strategies

by / ⠀Career Advice / November 19, 2021

CEOs, despite honest efforts to balance gender roles, find a majority of good people exiting their careers…especially women and minorities. In April of this year, it was announced that 4 million Americans, or 2.7 percent of the total, had left their jobs. According to data from the U.S. Bureau of Labor Statistics, 2.9 percent of workers left their jobs in August 2021. Workers, like their CEOs, are no…

Things You Can Do To Increase Your Rental Revenue

by / ⠀Entrepreneurship / November 18, 2021

Every property owner wants to increase the value of their rental property. However, when most real estate investors and landlords come to the decision that they want to do so, they usually think they need to invest thousands of dollars in order to get a marginal increase in value. But if you are an experienced landlord you already know that there are certain improvements you can make to…

Why CEOs Hate Marketing…Or Do They?

by / ⠀Career Advice Entrepreneurship / November 18, 2021

CEOs don’t really hate marketing; they just like things structured and certain…which marketing isn’t. CEOs must learn to be freewheeling. Marketing Investment: The Reality and Fantasy. Marketing is a hateful thing for CEOs. They can’t do anything about it. They have to pay cold, hard money for something that isn’t guaranteed. Marketing is a passion for CEOs. They are excited about marketing’s potential to drive their company. What…

What Makes a Successful Online Marketing Strategy?

by / ⠀Entrepreneurship / November 17, 2021

According to DataReportal, six out of ten people worldwide depend on the internet for information. Their 2021 report shows that more than 60% of the global population is now online. These statistics demonstrate that growing an online presence is essential, which means that creating a marketing strategy is a must for any modern business. This strategy is vital for driving traffic to your page, gain leads to be…

Two Phases of Building a Successful Startup Team

by / ⠀Entrepreneurship Startup Advice / November 17, 2021

Building a successful startup team is like finding inspiration in unlikely places. Start a band or a community…they have a lot in common. A startup team can feel a lot like starting a band or building a community. Although the concepts may seem very different, you’ll find that they have a lot in common if you dig deeper. Being a successful entrepreneur is often tied to finding inspiration…

You Can Fix Burnout Without Sacrificing Your Life

by / ⠀Career Advice Health & Fitness / November 16, 2021

You probably need some ways to fix burnout, which is bringing many workers to a breaking point after 20 months of intense pandemic work. Unread emails are building up. You miss deadlines. Video calls that were once jovial are now more severe. You suspect burnout and need a quick way to fix it. This feeling is becoming more common. A September survey of almost 700 professionals conducted by…

Nuclear Fusion: Increased Attraction for Startups and Skeptics Alike

by / ⠀Entrepreneurship / November 15, 2021

Some startups believe that nuclear fusion will arrive in ten years thanks to technological advancements and an increase in private financing. Recent technological advances and an increase in private financing have rekindled interest in nuclear fusion, the atomic reaction that powers our sun and other stars. Researchers believe that the Earth’s ability to reproduce the process could provide clean energy for the entire world. Scientists have been unable…

The Surprising Virtues of a Narcissistic CEO

by / ⠀Entrepreneurship Startup Advice / November 13, 2021

Big egos can mean big profits, with the right CEO in place and harnessed lightly. Big money often has very little to do with humility. This is a difficult time for board succession and CEO search committees. Amid increased cultural sensitivity, unflattering personality characteristics are being highlighted, both fairly and unfairly. This can limit the number of candidates accepted during a job search. The “Unethical CEO Candidate” doesn’t…

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