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Finding Archetypes in the Wild to Inspire Your Brand

by / ⠀Blog / April 13, 2021

Archetypes are everywhere. Once you start noticing them, it can be difficult to stop. From familiar character types in movies to advertisements for your favorite brands, archetypes show up constantly. You might think that they’d be hard to spot, but they’re hiding in plain sight. All that’s required is that you take the time to focus when watching commercials or look at characters a little more closely. The…

Franchise Valuation: What Is Your Franchise Worth?

by / ⠀Blog / April 5, 2021

If you are thinking about selling your franchise, you will want to conduct a franchise valuation to determine the value of your business. Ultimately, your franchise will be worth what someone else is willing to pay. However, making an informed decision before putting your franchise on the market will help you exit the franchise system well. Factors for conducting a franchise valuation Valuing a franchise involves considerations that…

4 Tips for Generating Business Revenue

by / ⠀Blog / March 17, 2021

Business leaders continually search for ways to generate business revenue, especially amid ongoing coronavirus concerns and looking to the future. From startups to long-established organizations, turning attention to generating business revenue is a healthy practice.  Do you need ideas about generating revenue for your business? If so, here are the four best tips to get going.  1. Offer Complementary Services Sometimes the best way to attract new business,…

Small Business Owners Ask These Content Marketing Questions

by / ⠀Blog / March 11, 2021

In 1996, Bill Gates introduced the term “content is king”. Over the past 25 years, this term has taken on a new meaning as technology and consumer behaviors have evolved. So what does “content is king” mean today? And more specifically, what does it mean for the small business owner? For those who are running a small business, there are a few content marketing questions commonly asked. Let’s…

5 Factors To Analyze When Growing Your Business

by / ⠀Blog / March 3, 2021

Part of growing your business is the way in which you choose to grow as well as how fast. Many entrepreneurs start a business and want to go from point A to point B quickly. They want to capture a certain percentage of market share or build up a following without the right perspective. The way you choose to grow your business is incredibly important to the sustainability…

Why You Should Pay Attention to Your Business Reviews

by / ⠀Blog / March 2, 2021

If you build it, they will come. But what will they have to say about it once they arrive? The website over which you labored so much could actually become a net negative to your business. That is not what anyone intends when going digital. You were told that if you wanted to be relevant, you had to have a website, ecommerce options, and SEO, whatever that is…

Is Technology Your Friend? Business During COVID

by / ⠀Blog / February 23, 2021

Most people find describing all the ways in which technology has improved our lives hard. High-tech solutions, like GPS software, online catalogs, and cashless payments have become an integral part of our daily routine. Modern technology has created unparalleled opportunities for productivity and time-keeping, ones we have never even dreamed of throughout human history. So, yes, without a doubt, technology is our friend when running a business. Or,…

5 Clear Signs You Should Consider Outsource Help

by / ⠀Blog Entrepreneurship / February 22, 2021

Running a business is very rewarding, but it can also be quite overwhelming. In addition to your core responsibilities as a business owner, there are also daily-based routine tasks to tend to.  Moreover, as your business grows, the number of these tasks and demands also inevitably multiply. If you can no longer remember the last time you took a long break, it may be a sign that you’re…

Effective Website Design Strategies That Prioritize Users

by / ⠀Blog / February 16, 2021

Putting the user first in effective website design has never been so important, with “page experience” set to become a Google ranking factor in March 2021. This means that every web design choice you make should always come back to the question: how does this benefit the user?  The following web design strategies are set to trend this year, but more importantly, they all put users’ needs first. …

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