Blog

Over the past decade, a debate has raged on. It’s a debate that began in the highly technical circles of the SEO world and has gradually spilled out onto the main stage of marketing. We’re talking about the debate over the efficacy of backlinks and link building, of course. And if you have an improper understanding of the truth, it could have a dramatic and decisively negative impact…

Today I had the opportunity to Arie Tom today on the impact of lead generation in the eyewear industry. How did you get into the industry? My experience with online marketing began 11 years ago while working at what was at the time a traditional advertising firm, McCann. That is when I first started to notice the shift of customers and budgets towards new emerging online channels, and…

There comes a point when your responsibilities outweigh your capacities.  As a CEO, this can be a hard day of reckoning. There’s a lot of ego involved when wearing the badge, “Chief.”   I recently sat down with Tony Stubblebine, the CEO of Coach.me to unpack what makes a great CEO. Tony founded Coach.me based on the simple idea that coaching is the secret weapon of elite performers.…

People ask me all the time how I structure my days in order to produce so much content on a consistent basis. The key to creating great work is being prolific. Stephen King said it best: “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware…

If you want to start a business, you need to create content. Should you start a blog, a podcast or a YouTube channel? How do you decide where to begin? Check out today’s video to learn my best advice for starting out: At the end of the day, your job is to find one platform that really matches with your personality and production style, then use it to…

Philosophy’s absence from the business world is a crucial mistake. By and large ignored by popular culture and forgotten by the media, modern philosophy has been delegated strictly to the classrooms by its own doing. Rather than adapting to the times, modern philosophers have retreated into an ivory tower of abstract intellectualism and esoteric gloating. Come on guys, you’re giving philosophy a bad name! For those of us…