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Here’s Why Your Business Should Take Blogging More Seriously

by / ⠀Blog Entrepreneurship Startup Advice / October 26, 2020

Blogging is one of those things that businesses see as an optional investment – a nice-to-have. Most business owners or marketing professionals will admit that it can be helpful, but then allocate all of their budgeted time and resources to other initiatives, strategies, and tactics. But what if blogging is more than a nice-to-have? What if it’s a must-have – an investment with the potential to transform your…

Believe This Link Building Myth at Your Own Peril

by / ⠀Blog / September 24, 2020

Over the past decade, a debate has raged on. It’s a debate that began in the highly technical circles of the SEO world and has gradually spilled out onto the main stage of marketing. We’re talking about the debate over the efficacy of backlinks and link building, of course. And if you have an improper understanding of the truth, it could have a dramatic and decisively negative impact…

Is Guest Blogging the Single-Best Inbound Marketing Secret of 2020?

by / ⠀Blog Finding Customers / July 26, 2020

Inbound marketing is obviously anything that pulls someone in and generates traffic and/or leads through marketing initiatives and related content. Inbound marketing typically includes things like websites, ebooks, emails, social media, and blogging. And if you really want to get the most out of the blogging portion of your inbound marketing strategy, you need to leverage guest blogging. What is Guest Blogging? At its core, guest blogging is…

Interview with Eyewear Lead Generation Expert Arie Tom

by / ⠀Blog / May 14, 2019
GlassesUSA

Today I had the opportunity to Arie Tom today on the impact of lead generation in the eyewear industry. How did you get into the industry? My experience with online marketing began 11 years ago while working at what was at the time a traditional advertising firm, McCann. That is when I first started to notice the shift of customers and budgets towards new emerging online channels, and…

13 Leadership Blogs Every Person Under 30 Should Read

by / ⠀Blog Career Advice Entrepreneurship / January 3, 2019
5 Ways to Show Employees You Care Right Now

Leaders aren’t born, they’re made. Whether it’s coaching, taking professional development courses or made through experiences, leaders should take plenty of opportunities to strengthen their skills. Leaders need to continue on a path of growth as individuals and professionals. One of the most effective ways to become a stronger leader is by reading management and leadership blogs from the people who have the experience and knowledge to become…

How to be a Great CEO – from the CEO of Coach.me

by / ⠀Blog / November 1, 2016

There comes a point when your responsibilities outweigh your capacities.  As a CEO, this can be a hard day of reckoning. There’s a lot of ego involved when wearing the badge, “Chief.”   I recently sat down with Tony Stubblebine, the CEO of Coach.me to unpack what makes a great CEO. Tony founded Coach.me based on the simple idea that coaching is the secret weapon of elite performers.…

Blogging, Podcasting, or YouTube?

by / ⠀Blog / October 25, 2016

If you want to start a business, you need to create content. Should you start a blog, a podcast or a YouTube channel? How do you decide where to begin? Check out today’s video to learn my best advice for starting out: At the end of the day, your job is to find one platform that really matches with your personality and production style, then use it to…

7 Stoic Principles Every Entrepreneur Must Embrace

by / ⠀Blog / October 21, 2016

Philosophy’s absence from the business world is a crucial mistake. By and large ignored by popular culture and forgotten by the media, modern philosophy has been delegated strictly to the classrooms by its own doing. Rather than adapting to the times, modern philosophers have retreated into an ivory tower of abstract intellectualism and esoteric gloating. Come on guys, you’re giving philosophy a bad name! For those of us…

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