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Personal Branding

Facebook Feedback: Start Paying Attention to Negative Reviews

by / ⠀Finding Customers Personal Branding Startup Advice / June 14, 2021

Facebook feedback is more powerful than many of us realize. Turns out that approximately 84% of all people trust online reviews about a company and the products or services they provide. Gone are the days when a disgruntled customer could leave a scathing review and it would not negatively affect your business. Nowadays you simply must pay attention to things people say about your business online. This is…

What Are the Benefits of Online Reputation Management?

by / ⠀Career Advice Entrepreneurship Personal Branding / June 10, 2021

The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…

Web Development Costs: How Much Should You Splurge On Your Site?

by / ⠀Personal Branding Startup Advice / May 27, 2021

Web development is a highly complex and intricate process but, over the past few years, there’s been a rise in free, template-based website creation modules. Most people wonder how much web development costs and, honestly, there’s no simple answer to that question. As noted earlier, some websites are completely free, but we all intuitively know that’s not the ideal option. The originality of website design and completely personalized…

Social Media and Increased Conversion Rates: A Quick Primer

by / ⠀Entrepreneurship Finding Customers Personal Branding / May 18, 2021

It’s surprising that many business owners are still reluctant to use social media platforms to increase sales conversion rates. It’s estimated that 7 in 10 Americans use social media, mainly with the intent to connect, read the news, or entertain themselves. What’s more compelling is the fact that Americans spend approximately three times as much time on social media as reading emails. These statistics make a good case…

Marketing Materials That Made Our ’20 Best’ Graphic Design List

by / ⠀Finding Customers Personal Branding / May 11, 2021

When you’re working on your marketing materials, good graphic design is a must. And when we say good, we don’t mean aesthetics alone. As content marketing is both science and art, the same approach should be taken to your graphic design.  In this post, we’ve gathered the best marketing materials that successfully won the market and featured amazing graphics. Use these ideas as inspiration for your own marketing…

6 Straightforward Ways to Build Brand Credibility

by / ⠀Personal Branding Startup Advice / November 4, 2020

When it comes to building a brand and amassing a loyal following of customers and “raving fans,” credibility is everything. Your brand must be seen as trustworthy and credible, otherwise your company’s foundation will reflect nothing more than a house of trembling cards. The big question is, how do you establish credibility when you’re still relatively unknown in the larger marketplace? 6 Brand Credibility Tips and Techniques Credibility…

5 Growth Secrets and Hacks for Marketing Agencies

by / ⠀Entrepreneurship Personal Branding Startup Advice / October 7, 2020

The competition in the agency space is staggering. Over the past five years in particular, there’s been an explosion of activity. Low barriers to entry combined with an influx of “gurus” teaching people how to launch their own agencies and build “lifestyle businesses” has created unnecessary friction. And if you’re one of the entrepreneurs who is serious about building a successful agency, you’re probably frustrated by all of…

The 5 Biggest Content Marketing Mistakes You Can Make in 2020

by / ⠀Personal Branding Startup Advice / October 2, 2020

It’s 2020 and content is still king. But not just any content will do. Quality has and always will be more important than quantity. Unfortunately, most brands don’t get this. And this leads to a cascading list of other mistakes that limit effectiveness and lead to diminishing returns. If you want to maximize your results and do more with the content you produce for your business, it starts…

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