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Personal Branding

How to Develop an Effective Small Business Digital Marketing Strategy in 2022

by / ⠀Finding Customers Personal Branding / March 22, 2022
Consumers spend a lot of time online — so meet them there! Learn to develop an effective digital marketing strategy for your small business.

An effective digital marketing strategy is paramount to the success of today’s small businesses. Understanding how to create and execute a solid plan can increase visibility, drive traffic to websites, and increase revenue generation. Today’s average consumer spends nearly 7 hours a day on the internet. To reach people where they are spending their time, small businesses must use digital marketing to spread the word about their business.…

Only 11% of Surveyed Companies Have Strong Leadership

by / ⠀Entrepreneurship Personal Branding / February 10, 2022
According to the most recent corporate data, only 11% of companies surveyed have a strong leadership bench...the lowest rating in 10 years.

According to the most recent corporate data, only 11% of companies surveyed have a strong leadership bench…the lowest rating in 10 years. Recently a quarterly edition of the 2021 Global Leadership Forecast reports that companies all over the globe are experiencing a leadership crisis. Only 11% of firms questioned said they had a “strong” or “solid” leadership bench. This is the lowest rating in the last ten years.…

5 Reasons Why Copywriting and Brand Voice Are Key to Your Success

by / ⠀Personal Branding / January 21, 2022
Ever had a radio jingle get stuck in your brain? Developing a brand voice and copywriting strategy can be key assets to your brand’s success.

Ever had an advertising jingle stuck in your head that you can’t get shake? What about a favorite Super Bowl commercial? It’s no secret that advertising and marketing play a major role in our daily lives. This is especially so when it comes to brands we know and love. When it comes to your own brand, there are a variety of ways that you can make advertising work…

5 Clever Ways to Expand Your Affiliate Marketing Skills

by / ⠀Career Advice Personal Branding / December 6, 2021
Those who've mastered the art of affiliate marketing often claim to be making a substantial amount while they're sleeping. You can, too.

Affiliate marketing has increased in popularity over the years. This product promotion method has a high earning potential, but only when done right. Those who’ve mastered the art of affiliate marketing claim to be making a substantial amount while they’re sleeping. If you’ve just started your journey as an affiliate, or if you’re wondering how to get good at it, consider the following tips to enhance your skills…

B2B Email Marketing Campaigns to Help Boost Your Brand

by / ⠀Finding Customers Personal Branding / September 14, 2021
B2B email marketing is one of the most effective strategies you can use to promote your brand. Here are several useful tips and examples.

Email is a critical part of any B2B marketing campaign you design to nurture current partnerships and reach out to potential leads. It’s an affordable yet effective marketing strategy to promote your brand while providing impressive customer service. Your team may have gone from one marketing approach to another. Perhaps some think that email is mostly considered old school. However, that is definitely not the case. Email campaigns…

Why Startups Need an Active Social Media Performance

by / ⠀Personal Branding Startup Advice / August 23, 2021
Social media platforms have everything you need to make your small business grow. Here are the best ways to manage social media for startups.

Despite its size, social media has become indispensable for most small businesses today. Before explaining the significance of social media for startups or small businesses in detail, let’s shed some light on the major importance of social media networks; i.e its vast online presence. Over one-third of the world’s population use social networks for communication and socialization. The graph of users is trending upward each and every day,…

Why Brands Should Podcast: 10 Reasons to Start Prioritizing Them This Year

by / ⠀Entrepreneurship Finding Customers Personal Branding Podcast / June 21, 2021
Wondering why everyone has been talking about podcasts lately? It's because they’re the next big thing. Brands need to dive in to the fray.

Wondering why everyone has been talking about podcasts lately? It’s because they’re the next big thing. Podcasts are becoming the place where people go for information, to be entertained, and to unwind. If you’re interested in how you can leverage podcasts for your brand, keep reading. Podcasts have dramatically increased in popularity over the past couple of years. There are over 700,000 active podcasts, 29 million episodes, available…

Facebook Feedback: Start Paying Attention to Negative Reviews

by / ⠀Finding Customers Personal Branding Startup Advice / June 14, 2021
So you've received some negative Facebook feedback? Don't ignore it! Handled properly, negative feedback can work to enhance your reputation.

Facebook feedback is more powerful than many of us realize. Turns out that approximately 84% of all people trust online reviews about a company and the products or services they provide. Gone are the days when a disgruntled customer could leave a scathing review and it would not negatively affect your business. Nowadays you simply must pay attention to things people say about your business online. This is…

What Are the Benefits of Online Reputation Management?

by / ⠀Career Advice Entrepreneurship Personal Branding / June 10, 2021
Do you know how to create a solid first impression and the benefits of online reputation management? Start off with these tips and tactics.

The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…

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