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Personal Branding

5 Reasons Why Copywriting and Brand Voice Are Key to Your Success

by / ⠀Personal Branding / January 21, 2022

Ever had an advertising jingle stuck in your head that you can’t get shake? What about a favorite Super Bowl commercial? It’s no secret that advertising and marketing play a major role in our daily lives. This is especially so when it comes to brands we know and love. When it comes to your own brand, there are a variety of ways that you can make advertising work…

5 Clever Ways to Expand Your Affiliate Marketing Skills

by / ⠀Career Advice Personal Branding / December 6, 2021

Affiliate marketing has increased in popularity over the years. This product promotion method has a high earning potential, but only when done right. Those who’ve mastered the art of affiliate marketing claim to be making a substantial amount while they’re sleeping. If you’ve just started your journey as an affiliate, or if you’re wondering how to get good at it, consider the following tips to enhance your skills…

B2B Email Marketing Campaigns to Help Boost Your Brand

by / ⠀Finding Customers Personal Branding / September 14, 2021

Email is a critical part of any B2B marketing campaign you design to nurture current partnerships and reach out to potential leads. It’s an affordable yet effective marketing strategy to promote your brand while providing impressive customer service. Your team may have gone from one marketing approach to another. Perhaps some think that email is mostly considered old school. However, that is definitely not the case. Email campaigns…

Why Startups Need an Active Social Media Performance

by / ⠀Personal Branding Startup Advice / August 23, 2021

Despite its size, social media has become indispensable for most small businesses today. Before explaining the significance of social media for startups or small businesses in detail, let’s shed some light on the major importance of social media networks; i.e its vast online presence. Over one-third of the world’s population use social networks for communication and socialization. The graph of users is trending upward each and every day,…

Why Brands Should Podcast: 10 Reasons to Start Prioritizing Them This Year

by / ⠀Entrepreneurship Finding Customers Personal Branding Podcast / June 21, 2021

Wondering why everyone has been talking about podcasts lately? It’s because they’re the next big thing. Podcasts are becoming the place where people go for information, to be entertained, and to unwind. If you’re interested in how you can leverage podcasts for your brand, keep reading. Podcasts have dramatically increased in popularity over the past couple of years. There are over 700,000 active podcasts, 29 million episodes, available…

Facebook Feedback: Start Paying Attention to Negative Reviews

by / ⠀Finding Customers Personal Branding Startup Advice / June 14, 2021

Facebook feedback is more powerful than many of us realize. Turns out that approximately 84% of all people trust online reviews about a company and the products or services they provide. Gone are the days when a disgruntled customer could leave a scathing review and it would not negatively affect your business. Nowadays you simply must pay attention to things people say about your business online. This is…

What Are the Benefits of Online Reputation Management?

by / ⠀Career Advice Entrepreneurship Personal Branding / June 10, 2021

The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…

Web Development Costs: How Much Should You Splurge On Your Site?

by / ⠀Personal Branding Startup Advice / May 27, 2021

Web development is a highly complex and intricate process but, over the past few years, there’s been a rise in free, template-based website creation modules. Most people wonder how much web development costs and, honestly, there’s no simple answer to that question. As noted earlier, some websites are completely free, but we all intuitively know that’s not the ideal option. The originality of website design and completely personalized…

Social Media and Increased Conversion Rates: A Quick Primer

by / ⠀Entrepreneurship Finding Customers Personal Branding / May 18, 2021

It’s surprising that many business owners are still reluctant to use social media platforms to increase sales conversion rates. It’s estimated that 7 in 10 Americans use social media, mainly with the intent to connect, read the news, or entertain themselves. What’s more compelling is the fact that Americans spend approximately three times as much time on social media as reading emails. These statistics make a good case…

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