The majority of startup manuals discuss the processes required to take a business from concept to exit. Is your strategy fully in place yet? Adhering to the right startup measures is, of course, easier said than done. Nurturing any business is a challenge. Each step takes a different skill set. The obstacles are multifaceted. Difficult. Puzzling. And frustrating. Can startup founders keep their patience, keep their head? That’s…
So you’ve achieved gender diversity in your workplace. Great! Now what? Diversity matters, of course — but not just for its own sake. Inclusion is the key to retaining both new and longer-term women employees. And it’s critical to your organization’s success. If diverse employees don’t feel valued and acknowledged, their engagement could suffer. You might find yourself starting the candidate search all over again. As a business…
Running any business is never easy. If you’re an HVAC (heating, ventilation, and air conditioning) contractor, you’ve definitely had your fair share of challenges. Regardless of the size of your HVAC business, ensuring smooth business operations can be challenging…but not impossible. When HVAC businesses improve their operational efficiency, they enjoy a favorable increase in profits, revenues, and customer satisfaction levels. It also helps their business stay competitive, leading…
It’s no secret that businesses fail at a rapid pace. Most happen as startups fail to launch, with many failing within the first year.…
Consultants are both a blessing and a curse in the modern business environment. Keep an open mind once the need to hire one becomes clear. Because they are unfamiliar with how the process works, many business owners prefer to hire in-house workers rather than a consultant or fractional resource. Many businesses are more familiar with the position of a full-time employee than they are with the function of…
There’s no simple way to ensure employee loyalty, but that’s precisely why it’s so crucial to try. It will require commitment and honesty. While the financial benefits of improving employee loyalty are evident (turnover costs firms over $1 trillion annually), the cultural and organizational advantages shouldn’t be neglected. Teams that are devoted to your company have higher levels of productivity, synergy, and overall happiness. You and your company…
Building a successful startup team is like finding inspiration in unlikely places. Start a band or a community…they have a lot in common. A startup team can feel a lot like starting a band or building a community. Although the concepts may seem very different, you’ll find that they have a lot in common if you dig deeper. Being a successful entrepreneur is often tied to finding inspiration…
Big egos can mean big profits, with the right CEO in place and harnessed lightly. Big money often has very little to do with humility. This is a difficult time for board succession and CEO search committees. Amid increased cultural sensitivity, unflattering personality characteristics are being highlighted, both fairly and unfairly. This can limit the number of candidates accepted during a job search. The “Unethical CEO Candidate” doesn’t…
It’s vital we know how to balance scale. To move up to the next level of success, we must continue learning, adapting, and anticipating. Change is the only constant in life and in startups. A good scale brings balance. We learn at every stage of our growth that what worked in the past may not be applicable to where we are today or where we want to go.…
Social media has become a global hub for creating sales leads, increasing conversions, and multiplying your audience. For the modern marketer, social media has become the key ingredient to a successful product selling strategy. If you’re new to the eCommerce game or simply want to improve your audience retention, look no further. Here’s why primping your social media content strategy could be the most important step towards success…
