Startup Advice

6 Common Characteristics of the Startup CEO

by / ⠀Startup Advice / April 14, 2021

Many of us may be dreaming of and actively working toward the day when we will print up business cards with the title “CEO” appearing directly underneath our name. No cakewalk in any setting, the job of CEO is undoubtedly the toughest job when it comes to working for a startup company. Startup CEOs are a special breed of entrepreneurs. Not everyone is cut out to be a…

The Ultimate Guide to Content Marketing

by / ⠀Startup Advice / April 2, 2021

Consistent and qualitative content is one of the most effective marketing tools. It helps companies build their brand’s name and reach their target audience. In turn, this helps improve lead generation. Content marketing combines various forms of informative content to form a strategy for reaching and educating a targeted audience. It may include blogs, articles, social media posts, emails, and videos. It could also include guest posting, PR,…

A Beginner’s Guide to Social Media Tips and Tricks for Startups

by / ⠀Startup Advice / April 1, 2021

If you just started a new venture and are skeptical about social media marketing, this guide will help you with essential tips and tricks. A startup requires utmost care and attention because it is very delicate in its early stages.  One of the most crucial factors in determining the success and stability of a startup is marketing. After all, if the people have no idea about your venture,…

The Ultimate Guide to PPC Advertising on Google

by / ⠀Startup Advice / March 28, 2021

Remember the days of billboards, pamphlets, newspapers, and radio and television advertisements? Well, they’re still surviving, but they aren’t nearly as effective as modern advertising methods. This guide will introduce you to one of those methods: PPC advertising. Did you know that 50% of people who arrive at a retailer’s site from paid ads are more likely to buy than those who come from an organic link?  Pay-Per-Click…

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