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E-Commerce Trends That Will Change the Future of Marketing

by / ⠀Entrepreneurship• Finding Customers• Startup Advice / June 18, 2021

Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…

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Facebook Feedback: Start Paying Attention to Negative Reviews

by / ⠀Finding Customers• Personal Branding• Startup Advice / June 14, 2021

Facebook feedback is more powerful than many of us realize. Turns out that approximately 84% of all people trust online reviews about a company and the products or services they provide. Gone are the days when a disgruntled customer could leave a scathing review and it would not negatively affect your business. Nowadays you simply must pay attention to things people say about your business online. This is…

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Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers• Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

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Modernizing Your Business in 2021

by / ⠀Entrepreneurship• Startup Advice / June 1, 2021

Businesses that enjoy long-term success are almost always the same ones that make an ongoing effort to modernize and stay current. The business landscape is constantly going through change. Change is influenced by various factors including technological developments, consumer trends, influencers, global events, and economic fluctuations, among many others. Yes, it can be challenging to keep up and to make continuous changes to your business. Ultimately, though, it’s…

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Web Development Costs: How Much Should You Splurge On Your Site?

by / ⠀Personal Branding• Startup Advice / May 27, 2021

Web development is a highly complex and intricate process but, over the past few years, there’s been a rise in free, template-based website creation modules. Most people wonder how much web development costs and, honestly, there’s no simple answer to that question. As noted earlier, some websites are completely free, but we all intuitively know that’s not the ideal option. The originality of website design and completely personalized…

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Cybersecurity for Your Small Business: Implementing Protocols Without the Paranoia

by / ⠀Entrepreneurship• Startup Advice / May 24, 2021

Cybersecurity statistics can be alarming, especially statistics that indicate nearly half of all cyberattacks target small businesses. With all the recent data breaches and ransomware attacks in the news, it’s easy to develop a fearful mindset. While cyberattacks are often destructive, they don’t need to be devastating. For example, there are ways to ensure you never have to think about paying a ransom after a ransomware attack. It’s…

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Cultivating Innovation in a New Era: Post-Pandemic Leadership

by / ⠀Entrepreneurship• Startup Advice / May 24, 2021

Ever since the recent pandemic disrupted our lives and workplaces worldwide, cultivating innovation has gotten decidedly trickier. Senior managers and executives have had to shoulder and ultimately adapt to unexpected changes to workplace normality, operations, and career progress more than any other time in recent history. The business environment has always been difficult to predict, let alone during a period of pandemic uncertainty. The good news? Advances in…

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Passive Income Ideas for Small Business Owners

by / ⠀Startup Advice / May 20, 2021

Passive income offers investors a way to make money without putting in a lot of work. Creating a couple of passive-income pipelines can help small business owners ensure that their company survives difficult times. Many people confuse passive income with get-rich-quick schemes, but almost every passive income source will require some investment up front. Your investment might be time, skilled labor, artistic endeavor, money, or some combination of…

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