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5 Local Marketing Tips for Small Businesses

by / ⠀Entrepreneurship• Startup Advice / January 22, 2021

Small businesses often bite off more than they can chew. And while the internet does do a pretty good job of tearing down geographical borders around markets, there’s still something to be said for starting small and local – then expanding. This requires a targeted local marketing strategy. What is Local Marketing? As the term insinuates, local marketing is a marketing strategy that emphasizes a specific geographical market…

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Build Better Sales Skills With Friendly Competition

by / ⠀Startup Advice / January 18, 2021

Working in sales is challenging and competitive work, no matter what you are selling. It takes a certain kind of personality, a great deal of sales skills, and plenty of confidence to master.  In more ordinary times, sales teams could benefit from mentorship, coaching by supervisors, and other skill-building practices, but remote operations have made it more difficult to support sales teams in these ways. However, one way…

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Strategies eCommerce Stores Can Use to Reduce Fraud

by / ⠀Startup Advice / January 15, 2021

More people are taking their businesses online during the pandemic. While this is a great way to cross borders, it has offered a loophole for fraudsters to scam people. Many businesses have incurred losses by selling to fake accounts. This has made businesses skeptical of overseas buyers who are known to bring in the most money.  To help deal with this, there are several measures you can take…

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What Makes a Business Scalable?

by / ⠀Entrepreneurship• Startup Advice / January 4, 2021

There’s no textbook formula for building a successful business. There are, however, sound principles that lay the groundwork for success and make it easier to build a thriving company. And one of these key building blocks is something entrepreneurs refer to as scalability. If you can build a scalable business, you’re dramatically increasing your odds of building a successful business. And in this article, we’re going to explore…

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