According to the U.S. Bureau of Labor Statistics, 20% of small businesses fail in the first two years. The impacts of the COVID-19 pandemic have caused even more established companies to fail over the last year. If you’re an entrepreneur whose business became negatively impacted by financial struggles, fear not: you can rebuild its credit. Rebuilding strategies include using personal credit, paying the bills on time, and using…
2021 will present new challenges for business owners across all industries. It’s important to inform yourself of these obstacles. …
Keeping your customer’s attention in a crowded digital world isn’t easy. Luckily, finding ways to engage your customers is still possible.…
Pay Per Click (PPC) is one of the most effective marketing practices. Google Ads is the most popular PPC campaign. …
Small businesses often bite off more than they can chew. And while the internet does do a pretty good job of tearing down geographical borders around markets, there’s still something to be said for starting small and local – then expanding. This requires a targeted local marketing strategy. What is Local Marketing? As the term insinuates, local marketing is a marketing strategy that emphasizes a specific geographical market…
The rapid growth of SaaS is continuing to encourage new startups to try and get their share of the huge revenue potential in the market.…
Working in sales is challenging and competitive work, no matter what you are selling. It takes a certain kind of personality, a great deal of sales skills, and plenty of confidence to master. In more ordinary times, sales teams could benefit from mentorship, coaching by supervisors, and other skill-building practices, but remote operations have made it more difficult to support sales teams in these ways. However, one way…
More people are taking their businesses online during the pandemic. While this is a great way to cross borders, it has offered a loophole for fraudsters to scam people. Many businesses have incurred losses by selling to fake accounts. This has made businesses skeptical of overseas buyers who are known to bring in the most money. To help deal with this, there are several measures you can take…
Landing page optimization refers to the process of improving each element on your landing page with the aim to increase conversions.…
If you're looking to build an app, here are some of the best startup mobile app ideas for 2021 that you can use for business growth. …