Textual content has a place in digital marketing, but in terms of efficacy, it’s quickly taking a back seat to visual content. In particular, video content is rising to prominence as a powerful medium through which small businesses can engage and convert viewers into customers. Why Putting Video to Work for your Small Business Matters Video isn’t just another type of content – it’s the highest returning content…
Salespeople are great at selling. They’re less great at all the things that surround the sales process — things like filling out spreadsheets, hunting down pricing and contract information, and figuring out how to use complex tools. Even the sellers who are great at these tasks are more useful to their organizations in the field or on the phone. Sales operations teams handle the busywork of selling and…
In the era of inbound marketing and sales automation, cold calling is almost quaint. It would be, anyway, if it weren’t so hopelessly ineffective. According to marketing guru Charlie Cook, cold callers average a conversion rate of about 2 percent. Keep in mind, though, a conversion isn’t the same as a sale; in the context of cold calling, it’s usually agreeing to a consultation. But if cold calling…
Almost daily, someone tells me about his or her amazing app idea. It will blow up into something huge, gain millions of users and make millions of dollars. All with word-of-mouth marketing. That enthusiasm makes sense, really. Apps are massive right now and show no signs of slowing down. Developers make billions of dollars in the app store every year, so people naturally chase any idea that could…
Recently my business, Idea Lemon, celebrated its 4 year anniversary. I use the word ‘celebrated’ loosely because really that meant Linkedin notified me it had been 4 years since I first added Idea Lemon to my profile, and I looked up at my Cofounder, Martin, and said, “Hey, apparently its our 4 year anniversary today.” He replied with, “Oh really? Cool,” and we got back to work. While there…
Stop Procrastinating – Become a Super Hero – Go on an Epic Quest! In this week’s interview, Steve Kamb (@SteveKamb) from NerdFitness tells us about his transformation from super nerd to super hero. Instead of reading Harry Potter for the 19th time Steve took a deep look at his behavioral psychology and learned how to turn into a badass adrenaline junkie. Steve has lectured at Google, Facebook, and Vanderbilt…
Want to start a business? Be an entrepreneur? Achieve the freedom that everyone desires? But are you sure entrepreneurship is for you? Are you pursuing your dreams for the right reasons? In this week’s interview, Jason Bay (@JasonDBay) from Gen Y Success drops his formula for setting goals that are vision oriented AND executable. Jason Bay is the founder of GenY Success and the host of The GenY Success Show. He’s a millennial…
Work from anywhere, becoming a digital nomad, and trying to live the Four Hour Work Week, Jared O’Toole my co-founder of Under30Experiences and Under30CEO joins us in this episode from Costa Rica. There is an iguana fight on my roof, we talk minimalism, travel hacking, mileage programs, credit card awards points, lifestyle design, and freedom businesses. This is a conversation between two friends and business partners that is…
If I’m trying to save money, what is the best area of my business to outsource? The following answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. PPC Paid search is one of the easiest things to outsource. Most companies don’t need…
What is one thing young entrepreneurs should be aware of when considering an acquisition offer? The following answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Legal Measures Too often, entrepreneurs wait too long to seek legal advice. I always advise entrepreneurs to seek legal advice very early in theacquisition process…