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Startup Advice

Shift Work Employees: Tips for Small Business Owners

by / ⠀Entrepreneurship Startup Advice / July 9, 2021

Shift work is prevalent in many industries, including healthcare, security, transportation, manufacturing, and hospitality. Today, 3,2% of the U.S. workforce works in shifts. Shift work for business owners is essential to keep their operations running 24/7. As shift work exceeds the traditional 9 to 5 schedule, it can impact the wellbeing of your employees in the long run. Ultimately, the well-being of your employees is vital for the…

Social Media Strategy: Should Your Marketing Plan Rely On It Entirely?

by / ⠀Finding Customers Startup Advice / July 8, 2021

Should any social media strategy, no matter how well planned, take up 100% of a company’s marketing plan? Is it wise to rely on using these popular platforms alone? A little bit of backstory may help set the tone for the rest of this article. The year 1997 marked the advent of social media. Andrew Weinreich unveiled Six Degrees, the first-ever social media platform. Weinreich’s invention enabled users…

Digital Transformation: A 5-Stage Guide for Small Businesses

by / ⠀Entrepreneurship Startup Advice / July 8, 2021

When it comes to digital transformation, business leaders all over the world now agree. No one should have a goal of creating an IT infrastructure for their company “once and for all.” It’s never about making your business merely reach from point A to point B. Digital transformation focuses more on accommodating new technologies continuously and creating space for more powerful customer interactions, branding maneuvers, employee management, and…

How to Improve Team Management and Grow Your Business

by / ⠀Entrepreneurship Startup Advice / July 5, 2021

You want to grow your business, of course, but are you a leader who motivates your team to perform better? You can invest in new technology or hire the best and brightest…and you should! However, if you neglect your team members, you risk failing to grow your business. Your success begins with the people you hire to help you grow your business. However, if you don’t understand their…

E-Commerce Trends That Will Change the Future of Marketing

by / ⠀Entrepreneurship Finding Customers Startup Advice / June 18, 2021

Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…

Facebook Feedback: Start Paying Attention to Negative Reviews

by / ⠀Finding Customers Personal Branding Startup Advice / June 14, 2021

Facebook feedback is more powerful than many of us realize. Turns out that approximately 84% of all people trust online reviews about a company and the products or services they provide. Gone are the days when a disgruntled customer could leave a scathing review and it would not negatively affect your business. Nowadays you simply must pay attention to things people say about your business online. This is…

Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

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