For many most savvy marketers, video marketing is an essential strategy they must have to cut through the crowded digital noise. Whether it’s a detailed product demo or simply an entertaining video clip, today’s marketers make sure they leave no stone unturned when it comes to attracting audiences’ attention using engaging content. It should come as no surprise that as many as 86% of marketers have now relied…
Employee Contracts: Important Sections to Include
by / ⠀Entrepreneurship• Startup Advice / February 2, 2022Whether you are a startup or an established business, including the fine print in your employee contract might be difficult. Small businesses often handle their workforce needs by recruiting family members, friends, or taking recommendations from close people. However, as your company grows, you have to hire unknown candidates for new job positions. Hiring new personnel requires that you adhere to basic hiring practices to avoid legal issues.…
How To Protect Your Organization Against Ransomware Attacks
by / ⠀Entrepreneurship• Startup Advice / January 26, 2022It’s an unfortunate part of living in these times that ransomware attacks are happening every day to every kind of organization. Businesses, government agencies, hospitals, charities, and individuals have all found themselves targets and victims. Protecting your organization against such attacks should be one of your top priorities. As the name would suggest, ransomware helps a criminal block off access to your data. They will not release it…
As many innovations spawned from the needs of the public, digital protection for kids is currently one need that's gaining traction today.…
5 Strategies to Grow Your Web Design Agency
by / ⠀Finding Customers• Startup Advice / January 21, 2022After successfully starting a web design agency and getting a few happy customers, many companies usually get trapped inside a comfort zone. But why should you stop looking for ways to grow? Growing a web design business does take lots of work. However, if done properly, it can help significantly increase your profit margins. In this post, we’re sharing five simple strategies for growing your web design agency.…
The start of the COVID-19 pandemic launched an interesting and challenging period for businesses of all kinds. While traditional brick-and-mortar businesses faced closures and lockdowns, as well as less foot traffic, online businesses were also affected. As a result, our collective need to protect online assets became self-evident. An increase in cyber attacks, supply chain disruptions, and shipping delays is our new normal. Cyberattacks have plagued online and…
Actionable Insights: Collect Them to Transform the Employee Experience
by / ⠀Startup Advice / January 17, 2022A culture that’s versatile and inclusive, where everyone feels seen and heard, and where leaders set a good example, can provide employees with a sense of fulfillment, inspiration, and motivation to aim higher. Collecting actionable insights offers the key to transformation. Employee experience means putting on employees’ glasses and understanding their experiences in the workplace from the first job interview and through various milestones in their careers. By…
Improving Reporting and Analysis Techniques with Data Strategies
by / ⠀Entrepreneurship• Startup Advice / January 14, 2022The business world is ruled by numbers. As a result, understating these numbers can grossly affect the heights to which a business could go. A carefully constructed data strategy can help business owners avoid this common mistake. Whether you are an industry giant like Apple or Samsung, or a startup with limited resources, data analytics and analysis are extremely vital to the success of your next business strategy.…
Entrepreneurial Insights: 9 Ways Workplace Inclusivity Boosts Profit
by / ⠀Entrepreneurship• Startup Advice / January 12, 2022Businesses today are beginning to realize the benefits of workplace inclusivity. Employees who identify with marginalized groups are less likely to feel disenfranchised, more productive, and more satisfied on the job. With statistics showing that diverse workplaces perform better financially than homogeneous ones, business leaders follow strategies that allow all people to feel welcomed in their workplace. Below are nine ways that workplace diversity and inclusion can boost…
Legal Entity Identifier: A Code for Businesses
by / ⠀Entrepreneurship• Startup Advice / January 6, 2022LEI is an acronym for Legal Entity Identifier. All companies that make financial transactions such as trading and investing in the stock market must have an LEI code. Some argue that an LEI is only needed at the time of making a transaction. However, we need to understand that LEI is more of an international level recognition. The LEI is a far more evolved and structural system that…