This year has been nothing if not expensive. Lockdowns led to letdowns in revenue figures, while supply costs soared.…
6 Straightforward Ways to Build Brand Credibility
by / ⠀Personal Branding• Startup Advice / November 4, 2020
When it comes to building a brand and amassing a loyal following of customers and “raving fans,” credibility is everything. Your brand must be seen as trustworthy and credible, otherwise your company’s foundation will reflect nothing more than a house of trembling cards. The big question is, how do you establish credibility when you’re still relatively unknown in the larger marketplace? 6 Brand Credibility Tips and Techniques Credibility…
The Top Copywriting Tips for Producing High-Converting Copy
by / ⠀Entrepreneurship• Startup Advice / October 30, 2020
In many respects, the word “copywriting” sounds old school, dated, and no longer relevant. But in reality, it’s more valuable than it’s ever been. While mediums have changed over the years from newspapers and magazines to blogs and social networking sites, the underlying demand for conversion-oriented copy has not. If you run a business where the goal is to move people to take a specific action, you must…
Once you’ve established your business, you’re going to need to promote it in order to get customers and build strong relationships.…
Professional consultants aren’t the right play for every business, but they can be a powerful unifying force for your organization.…
Unprecedented times call for unprecedented measures. Unprecedented measures, however, yield unprecedented results. …
Depending on the nature of your business, your rent payment could wind up being one of your biggest monthly expenses.…
Here’s Why Your Business Should Take Blogging More Seriously
by / ⠀Blog• Entrepreneurship• Startup Advice / October 26, 2020
Blogging is one of those things that businesses see as an optional investment – a nice-to-have. Most business owners or marketing professionals will admit that it can be helpful, but then allocate all of their budgeted time and resources to other initiatives, strategies, and tactics. But what if blogging is more than a nice-to-have? What if it’s a must-have – an investment with the potential to transform your…
Adapt Now: How B2B Startups Can Leverage Human Touch in their Marketing to Stay Relevant Post-COVID
by / ⠀Startup Advice / October 23, 2020
As a B2B startup, your marketing must be human-centered — leveraging tactics that are empathetic and rooted in human understanding.…
5 Tasks Businesses Can (And Probably Should) Outsource
by / ⠀Entrepreneurship• Startup Advice / October 15, 2020
Your business only has so much time, energy, and manpower. If you try doing everything on your own, you’ll eventually exhaust your resources and hurt your business. The question is, what do you outsource and what do you continue to handle in-house? To Outsource, or to Keep In-House? That is the Question Some tasks are intended to be handled internally. And if you hand them off to someone…