Digital marketing is an ever-evolving field. When companies want a limited-time promotion, some choose email marketing while others go with social media marketing. However, email marketing and social media marketing have unique advantages that can help in achieving your promotional goals. Email Marketing Using email marketing strategies enables marketers to stay connected with a potential audience in a highly targeted and personalized way. When should you use email…
Starting a business is something that many young people aspire to do. But a common struggle that the entrepreneurs of tomorrow have is finding a niche or an industry in which to build their business on. There is a feeling that becoming an entrepreneur is impossible. I want to share how my entrepreneurial journey and business were sparked by realizing that it is not “impossible”, but rather “I’m…
What a wonderful time to be alive. Everything I could possibly stimulate my mind with is on that 6-inch screen. Good thing is, each of us feels this way. I mean, who isn’t a part of social media platforms these days, right? For the first time in history, we’re all connected with each other in real-time. But ever since businesses have gotten into the social media landscape, it…
If you run a business, you might find that you are not hitting your revenue goals. One possible cause is that you are only staying afloat with half-hearted ads on social media. If so, you may need to invest in social media marketing content creation tools. If so, you may see more click-throughs and increase your conversions. Indeed, the return on investment on social media is great, so…
Did you know that landing pages have an average conversion rate of 9.2%, with the top-performing pages converting well above these? But to achieve those kinds of results, you need to optimize your landing pages for improved search visibility, user experience, and conversions. In this post, I’ll discuss the best practices for creating landing pages that rank and convert easily. Why does SEO matter for landing pages?…
Luckily, technological advancement has brought us a variety of tools that make business activities easier to perform.…
As a small business owner, you wear many hats. From scheduling appointments to doing payroll and taxes, you do it all. On top of that, you have to manage others and oversee projects. Thankfully, these top project management tools and resources can help. If you’re like most entrepreneurs, you want to make sure your projects run smoothly. And hitting your goals on time is one of the keys…
If you’re like most people, you might come up with business ideas on the fly. These aren’t particularly thorough, but they might be a start.…
As a startup founder, you have plenty to occupy your mind. Included in your mental checklist of things that probably keep you up at night is marketing. How will you get enough corporate exposure and build brand equity without busting your bank account? To be honest, you don’t have to overspend to gain traction and differentiate your company. At the same time, you do have to be thoughtful—not…
With hundreds of businesses trying to get the same market demographic, keeping your company or brand top of mind among the competition is important. Identifying the main types of unfair competition can help your business in many ways. While competition in the business world is common and expected, certain types of competition cross the line into illegal territory. The Federal Trade Commission recognizes unfair competition practices as unauthorized…