Startup Advice

Email Marketing Vs. Social Media Marketing: What, When, Why

by / ⠀Startup Advice / March 24, 2021

Digital marketing is an ever-evolving field. When companies want a limited-time promotion, some choose email marketing while others go with social media marketing. However, email marketing and social media marketing have unique advantages that can help in achieving your promotional goals. Email Marketing Using email marketing strategies enables marketers to stay connected with a potential audience in a highly targeted and personalized way.  When should you use email…

My Entrepreneurial Journey: Turning Impossible Into I’m Possible

by / ⠀Entrepreneurship Startup Advice / March 19, 2021

Starting a business is something that many young people aspire to do. But a common struggle that the entrepreneurs of tomorrow have is finding a niche or an industry in which to build their business on. There is a feeling that becoming an entrepreneur is impossible. I want to share how my entrepreneurial journey and business were sparked by realizing that it is not “impossible”, but rather “I’m…

Finally, A Social Media Marketing Strategy That Doesn’t Suck

by / ⠀Startup Advice / March 12, 2021

What a wonderful time to be alive. Everything I could possibly stimulate my mind with is on that 6-inch screen. Good thing is, each of us feels this way. I mean, who isn’t a part of social media platforms these days, right?  For the first time in history, we’re all connected with each other in real-time. But ever since businesses have gotten into the social media landscape, it…

3 Social Media Marketing Content Creation Tools

by / ⠀Startup Advice / March 11, 2021

If you run a business, you might find that you are not hitting your revenue goals. One possible cause is that you are only staying afloat with half-hearted ads on social media. If so, you may need to invest in social media marketing content creation tools. If so, you may see more click-throughs and increase your conversions. Indeed, the return on investment on social media is great, so…

How to Create SEO-friendly Landing Pages for Better Conversions

by / ⠀Startup Advice / March 10, 2021

  Did you know that landing pages have an average conversion rate of 9.2%, with the top-performing pages converting well above these? But to achieve those kinds of results, you need to optimize your landing pages for improved search visibility, user experience, and conversions. In this post, I’ll discuss the best practices for creating landing pages that rank and convert easily. Why does SEO matter for landing pages?…

Top Project Management Tools and Resources for Your Business

by / ⠀Startup Advice / February 12, 2021

As a small business owner, you wear many hats. From scheduling appointments to doing payroll and taxes, you do it all. On top of that, you have to manage others and oversee projects. Thankfully, these top project management tools and resources can help. If you’re like most entrepreneurs, you want to make sure your projects run smoothly. And hitting your goals on time is one of the keys…

5 Low-Cost Startup Marketing Tactics That Work

by / ⠀Entrepreneurship Startup Advice / February 8, 2021

As a startup founder, you have plenty to occupy your mind. Included in your mental checklist of things that probably keep you up at night is marketing. How will you get enough corporate exposure and build brand equity without busting your bank account?  To be honest, you don’t have to overspend to gain traction and differentiate your company. At the same time, you do have to be thoughtful—not…

Identifying the Five Main Types of Unfair Competition

by / ⠀Startup Advice / February 5, 2021

With hundreds of businesses trying to get the same market demographic, keeping your company or brand top of mind among the competition is important. Identifying the main types of unfair competition can help your business in many ways.  While competition in the business world is common and expected, certain types of competition cross the line into illegal territory. The Federal Trade Commission recognizes unfair competition practices as unauthorized…

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