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Startup Advice

6 Straightforward Ways to Build Brand Credibility

by / ⠀Personal Branding Startup Advice / November 4, 2020

When it comes to building a brand and amassing a loyal following of customers and “raving fans,” credibility is everything. Your brand must be seen as trustworthy and credible, otherwise your company’s foundation will reflect nothing more than a house of trembling cards. The big question is, how do you establish credibility when you’re still relatively unknown in the larger marketplace? 6 Brand Credibility Tips and Techniques Credibility…

The Top Copywriting Tips for Producing High-Converting Copy

by / ⠀Entrepreneurship Startup Advice / October 30, 2020

In many respects, the word “copywriting” sounds old school, dated, and no longer relevant. But in reality, it’s more valuable than it’s ever been. While mediums have changed over the years from newspapers and magazines to blogs and social networking sites, the underlying demand for conversion-oriented copy has not. If you run a business where the goal is to move people to take a specific action, you must…

Here’s Why Your Business Should Take Blogging More Seriously

by / ⠀Blog Entrepreneurship Startup Advice / October 26, 2020

Blogging is one of those things that businesses see as an optional investment – a nice-to-have. Most business owners or marketing professionals will admit that it can be helpful, but then allocate all of their budgeted time and resources to other initiatives, strategies, and tactics. But what if blogging is more than a nice-to-have? What if it’s a must-have – an investment with the potential to transform your…

5 Tasks Businesses Can (And Probably Should) Outsource

by / ⠀Entrepreneurship Startup Advice / October 15, 2020

Your business only has so much time, energy, and manpower. If you try doing everything on your own, you’ll eventually exhaust your resources and hurt your business. The question is, what do you outsource and what do you continue to handle in-house? To Outsource, or to Keep In-House? That is the Question Some tasks are intended to be handled internally. And if you hand them off to someone…

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