Do you actually need a website for your Amazon FBA business? The truth is, every brand needs a website. Once your products are doing well and you are looking to expand, having a website can be beneficial in many ways. Here are a few examples: A website allows you to tell your brand’s story and distinguish yourself from the competition. Having your own website will allow you access…
Even before the coronavirus pandemic drove us all indoors (and online), ecommerce sales were on the rise. But COVID-19 has accelerated the growth of online shopping: 62% of American consumers shop online more now than before the outbreak. There’s a lot to learn about online shopping in the COVID era, and about the new technology trends that are driving ecommerce forward. Ecommerce During COVID-19 It’s true that the…
Every entrepreneur starts a business with the best of intentions. But intentions alone aren’t enough to launch and grow a successful company. The reality is that most businesses fail and the only way to ensure your company is successful is to push past these risk factors. The Reality of Failure Success stories like Facebook, Airbnb, and Tesla often get glamorized to the point that the general public feels…
Blogging used to provide brands with a competitive advantage. Today, you need a blog presence just to remain competitive in the larger marketplace. And the type and quality of content you produce will ultimately dictate the results you get. The 7 Ingredients That Go Into High-Quality Content An estimated 4.4 million blog posts are published on the internet every single day. It’s no longer enough to write content…
Event marketing and PR provide you with the opportunity to increase your online presence, such as social media and press coverage.…
If you make customer experience your top priority, and follow the steps above, you can greatly improve your business’s performance.…
Omnichannel marketing takes time to implement effectively, but the long-term results are well worth the effort.…
By researching your customers, you get to understand what type of products they like to use and come up with ideas on how to integrate some of these products and services into your own offer.…
In most areas of life, it’s perfectly acceptable to have differences of opinion. But if someone has an opinion that is problematic or destructive, you may feel compelled to try and persuade that person to your way of thinking. For example, if someone ignores health recommendations, carries bigoted beliefs, or exercises cruelty in certain situations, you may feel a moral obligation to try and move them to a…
Inbound marketing is obviously anything that pulls someone in and generates traffic and/or leads through marketing initiatives and related content. Inbound marketing typically includes things like websites, ebooks, emails, social media, and blogging. And if you really want to get the most out of the blogging portion of your inbound marketing strategy, you need to leverage guest blogging. What is Guest Blogging? At its core, guest blogging is…