Need a sales team? There’s always cold-calling. If you’re ready to take your startup to the next level of profit, here’s how. Here are some steps toward establishing a system for managing the sales team that is currently well-oiled. 1. Don’t be afraid to seek assistance. It bears repeating. Don’t be afraid to solicit assistance. Talk to sales team members. Talk to anyone and everywhere. You’ll be surprised…
Automation has become a significant part of the modern business marketing strategy. Research shows that the automation of digital marketing practices, primarily social media, provides the key to gaining customer commitment. Additionally, optimizing social interactions through the use of automated tools reduces the hours spent on maintaining and growing brand accounts. As a result, companies can allocate time and resources toward other business areas and meet strategic goals…
Shopify templates provide business owners with a solid foundation for launching an eCommerce store. Templates provide a professional and consistent design to your “digital front door.” Quality, mobile-first design is absolutely imperative if you hope to make a positive impression on potential customers. There’s no longer any denying that eCommerce represents the way of the future. Given the ubiquity of smartphones and social media, it’s easier than ever…
A landing page is one of the most powerful pages you have on your website. You might also say that this page is a marketing goldmine. This is where your visitor arrives on your website after clicking your ad and exploring your brand. They’re only a few clicks away from converting, performing your desired action. That being said, not all landing pages will bring the best results. Only…
Email is a critical part of any B2B marketing campaign you design to nurture current partnerships and reach out to potential leads. It’s an affordable yet effective marketing strategy to promote your brand while providing impressive customer service. Your team may have gone from one marketing approach to another. Perhaps some think that email is mostly considered old school. However, that is definitely not the case. Email campaigns…
Trends within the public relations industry are changing more rapidly than ever. PR firms have been under tremendous pressure these past few months as the public is demanding more from organizations than it ever has. So what should we expect for the rest of 2021? What ideas should companies focus on when it comes to public relations trends? Understandably, the idea of predicting a set of tendencies and…
Content writing is important for your digital marketing; hiring the right content writer will help draw the desired attention to your business. It follows that if you desire the right type of attention for your business — via digital marketing — it’s crucial that you hire a talented, capable content writer. Content writing is not as simple as some would think. It takes the right type of content…
If you’re starting a local business, you’ll want to do all you can to advertise. The more you advertise, the bigger chance that someone will become aware of your local business and later decide to purchase your product or use your service. You don’t want to go about advertising in a way that will harm your local business, obviously. Far too often, local business owners choose pricey advertising…
Marketing strategies play a critical role in the success of any company. With the help of effective marketing, it’s simple to fuel growth, keep your business afloat, and increase profits. However, obtaining new clients and maintaining them can be difficult for many companies. Therefore, businesses must constantly improve their marketing strategies to stay ahead of the competition and grow. As a business, you need to be aware of…
Customer acquisition cost can be an expensive line item for any small business. Reducing that cost can prove to be a long and winding road. However, only by reducing it can you take a step towards your continuous growth. If acquiring a customer costs more than the value they bring, it’s ultimately a losing proposition to acquire them in the first place. Before exploring the costs of customer…
