By researching your customers, you get to understand what type of products they like to use and come up with ideas on how to integrate some of these products and services into your own offer.…
In most areas of life, it’s perfectly acceptable to have differences of opinion. But if someone has an opinion that is problematic or destructive, you may feel compelled to try and persuade that person to your way of thinking. For example, if someone ignores health recommendations, carries bigoted beliefs, or exercises cruelty in certain situations, you may feel a moral obligation to try and move them to a…
Inbound marketing is obviously anything that pulls someone in and generates traffic and/or leads through marketing initiatives and related content. Inbound marketing typically includes things like websites, ebooks, emails, social media, and blogging. And if you really want to get the most out of the blogging portion of your inbound marketing strategy, you need to leverage guest blogging. What is Guest Blogging? At its core, guest blogging is…
What should your business focus on in terms of strategy, acquiring new customers or retaining existing ones? There doesn’t seem to be a definite answer.…
The global pandemic caused by COVID-19 has disrupted almost every type of business out there. Stay-at-home orders and lockdowns have halted retail foot traffic down to zero. Customers have shifted their behavior in favor of digital technologies which allow them to navigate through this difficult time. The landscape for business owners has been forever changed by this event. We’ll explore some reasons why your business needs to make…
Many new business owners are excited to acquire new clients as quickly as possible, but client acquisition pales in importance compared to client retention. …
Every retailer has a unique brand and distinct flavor. It’s your job to translate this into a distinct and engaging store design.…
Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the layer of link building, however, businesses are undermining their lead generation strategy,…
It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful. 6 Ways to Cultivate Trust Trust was once an expectation in the consumer-business relationship. But today, it sometimes seems like an optional bonus. Many businesses unwittingly adopt a posture that…
Want to start a business? Be an entrepreneur? Achieve the freedom that everyone desires? But are you sure entrepreneurship is for you? Are you pursuing your dreams for the right reasons? In this week’s interview, Jason Bay (@JasonDBay) from Gen Y Success drops his formula for setting goals that are vision oriented AND executable. Jason Bay is the founder of GenY Success and the host of The GenY Success Show. He’s a millennial…