Every retailer has a unique brand and distinct flavor. It’s your job to translate this into a distinct and engaging store design.…
6 Ways to Make Your Retail Store More Inviting to Customers
by / ⠀Finding Customers / January 7, 2020
Link Building Isn’t Lead Generation — But It Helps
by / ⠀Finding Customers• Startup Advice / April 12, 2019
Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the layer of link building, however, businesses are undermining their lead generation strategy,…
It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful. 6 Ways to Cultivate Trust Trust was once an expectation in the consumer-business relationship. But today, it sometimes seems like an optional bonus. Many businesses unwittingly adopt a posture that…
How to Dominate Your Goals and Achieve Freedom
by / ⠀Blog• Career Advice• Entrepreneur Interviews• Entrepreneurship• Finding Customers• Health & Fitness• Personal Branding• Podcast• Startup Advice• Travel• Uncategorized / February 1, 2016
Want to start a business? Be an entrepreneur? Achieve the freedom that everyone desires? But are you sure entrepreneurship is for you? Are you pursuing your dreams for the right reasons? In this week’s interview, Jason Bay (@JasonDBay) from Gen Y Success drops his formula for setting goals that are vision oriented AND executable. Jason Bay is the founder of GenY Success and the host of The GenY Success Show. He’s a millennial…
How to Use Gifts to Win Business and Snag Referrals
by / ⠀Entrepreneurship• Finding Customers• Startup Advice / May 13, 2014Gifts can be powerful. They can brighten someone’s day, communicate friendship, and keep romantic relationships fresh and exciting. When applied to the business world, giving gifts to prospects or clients can turn leads into clients and relationships into referrals. Dropbox recently saw great success with its two-sided incentive program. Any users who invited a friend to try the service earned extra storage space for themselves and the friend.…
A Step-By-Step Guide to Creating Your First Online Marketing Plan
by / ⠀Entrepreneurship• Finding Customers / April 24, 2014It’s so overwhelming, isn’t it? Just taking a quick inventory of all the marketing strategies, tactics, tips, and tricks can make your mind swim in confusion. There’s Facebook, Pinterest, Twitter, blogging, email, advertising, Tumblr, and the list goes on and on and on. And everywhere you look, there’s some guru out there telling you how you can make a million dollars overnight with some “secret” or silver bullet.…
7 Steps to Creating a Profitable Newsletter
by / ⠀Entrepreneurship• Finding Customers / April 13, 2014What’s the point? That’s the question I asked myself after another newsletter didn’t produce results. Sure, I was “keeping in touch” with my leads and prospects. I spent a couple of hours writing great content, optimizing for various devices, tweaking headlines and when I finally hit send, nothing happened. After months of getting no results with my email newsletter, I finally found myself asking “what’s the point?” The…
The Narnia Effect: Invisible Tactics Marketers Use To Get Your Money
by / ⠀Entrepreneurship• Finding Customers / April 11, 2014Let’s face it: Nobody likes to be “marketed” to. In fact, the word “marketer” has gained a slimy reputation from being batted around by unscrupulous salesmen for the last 20 years, and now the good ones are left trying to dig themselves out of the used car lot. As a result, companies have had to become much more creative to get your attention, keep it, and ultimately, guide…
We’ve all seen ads follow us from the sites we visit. How did my favorite sports blog know I was in the market to purchase an easel for my daughter? The answer is retargeting. It’s a new(er) way to retain the customers who check out your site without actually checking out. Retargeting is more cost-effective than Google Adwords. It’s also more focused, as it reaches the individuals who…
11 Ways to Cultivate and Maintain Important Contacts through Email
by / ⠀Entrepreneurship• Finding Customers / March 3, 2014Did you know that roughly 91% of people log onto their email accounts on a daily basis? This significant figure explains why email marketing ranks so high (3rd place) when it comes to the best way to generate leads for marketers. They’re responsible for approximately 13% of leads generated. Clearly, if you want to succeed in the business world, it’s essential that you accrue and maintain email contacts.…