Finding Customers

How Data Visualization Helps Generate Leads for Your Business

by Ryan Erwin / ⠀Entrepreneurship• Finding Customers / January 12, 2022

Businesses attain significant growth and development heights through creating leads that, in turn, convert to sales. However, generating leads for any given business is not an easy task. It calls for dedication and creativity to craft a distinctive mechanism that generates leads. Regardless of the size of your business, data visualization can help! Most business owners and operators simply do not understand that they can use visualization to…

6 Ways to Level Up Your Business In the New Year

by Vanessa Smith / ⠀Entrepreneurship• Finding Customers / January 5, 2022

Most entrepreneurs understand that they will face different challenges ahead as they begin their business ventures, let alone when they seek to level up. Business issues include uncertainties about the future, industry competencies, exploding data, and changing customer demands. As a result, if you don’t know how to keep up with the changes, you may lose your market share or file bankruptcy before the New Year ends. You…

9 Mistakes Most Entrepreneurs Make When Choosing a Business Name

by Kimberly Zhang / ⠀Entrepreneurship• Finding Customers / December 14, 2021

Choosing a business name is one of the most crucial decisions you have to make when starting a new company. Your business name helps you create your first impression among prospective customers and investors. It’s also a foundation for future branding initiatives, which is why you need to be keen when selecting an appropriate company moniker. Read on for nine mistakes nearly every budding entrepreneur makes when thinking…

A/B Testing for Email Marketing: The Ultimate Beginner’s Guide

by Kimberly Zhang / ⠀Finding Customers / December 9, 2021

Whenever you send a marketing email, you can’t hit undo. It’s gone. So it’s important to craft the perfect message from the start. The only way to know for sure which subject line or copy will work best, however, is through empirical testing. In email marketing, that means A/B testing. What is an email A/B test? Email A/B testing, a.k.a. email split testing, is a simple way to…

How to Create an Effective Ad Campaign for Your Business

by Kimberly Zhang / ⠀Entrepreneurship• Finding Customers / December 1, 2021

When you’re a small business owner, there are many things you can do to promote your brand. Many start off by creating their own ad campaign from scratch. However, when operating on a tight budget, sometimes there isn’t much money left to spend on Google Ads. And Google Ads is exactly where you need to spend your money because, on average, it generates two dollars for every dollar…

Sales Team Creation From Scratch…Made Easy

by Kimberly Zhang / ⠀Finding Customers / November 6, 2021

Need a sales team? There’s always cold-calling. If you’re ready to take your startup to the next level of profit, here’s how. Here are some steps toward establishing a system for managing the sales team that is currently well-oiled. 1. Don’t be afraid to seek assistance. It bears repeating. Don’t be afraid to solicit assistance. Talk to sales team members. Talk to anyone and everywhere. You’ll be surprised…

The Top 7 Free Shopify Templates

by David Milsont / ⠀Finding Customers• Startup Advice / October 1, 2021

Shopify templates provide business owners with a solid foundation for launching an eCommerce store. Templates provide a professional and consistent design to your “digital front door.” Quality, mobile-first design is absolutely imperative if you hope to make a positive impression on potential customers. There’s no longer any denying that eCommerce represents the way of the future. Given the ubiquity of smartphones and social media, it’s easier than ever…

Landing Pages: 11 Essential Elements for 2021

by Andre Oentoro / ⠀Entrepreneurship• Finding Customers / September 21, 2021

A landing page is one of the most powerful pages you have on your website. You might also say that this page is a marketing goldmine. This is where your visitor arrives on your website after clicking your ad and exploring your brand. They’re only a few clicks away from converting, performing your desired action. That being said, not all landing pages will bring the best results. Only…

B2B Email Marketing Campaigns to Help Boost Your Brand

by Kimberly Zhang / ⠀Finding Customers• Personal Branding / September 14, 2021

Email is a critical part of any B2B marketing campaign you design to nurture current partnerships and reach out to potential leads. It’s an affordable yet effective marketing strategy to promote your brand while providing impressive customer service. Your team may have gone from one marketing approach to another. Perhaps some think that email is mostly considered old school. However, that is definitely not the case. Email campaigns…

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