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Finding Customers

Link Building Isn’t Lead Generation — But It Helps

by / ⠀Finding Customers• Startup Advice / April 12, 2019

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the layer of link building, however, businesses are undermining their lead generation strategy,…

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How to Establish Trust With Your Newest Clients

by / ⠀Finding Customers / April 9, 2019

It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful. 6 Ways to Cultivate Trust Trust was once an expectation in the consumer-business relationship. But today, it sometimes seems like an optional bonus. Many businesses unwittingly adopt a posture that…

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How to Dominate Your Goals and Achieve Freedom

by / ⠀Blog• Career Advice• Entrepreneur Interviews• Entrepreneurship• Finding Customers• Health & Fitness• Personal Branding• Podcast• Startup Advice• Travel• Under30CEO / February 1, 2016

Want to start a business? Be an entrepreneur? Achieve the freedom that everyone desires? But are you sure entrepreneurship is for you?  Are you pursuing your dreams for the right reasons? In this week’s interview, Jason Bay (@JasonDBay) from Gen Y Success drops his formula for setting goals that are vision oriented AND executable. Jason Bay is the founder of GenY Success and the host of The GenY Success Show. He’s a millennial…

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How to Use Gifts to Win Business and Snag Referrals

by / ⠀Entrepreneurship• Finding Customers• Startup Advice / May 13, 2014

Gifts can be powerful. They can brighten someone’s day, communicate friendship, and keep romantic relationships fresh and exciting. When applied to the business world, giving gifts to prospects or clients can turn leads into clients and relationships into referrals. Dropbox recently saw great success with its two-sided incentive program. Any users who invited a friend to try the service earned extra storage space for themselves and the friend.…

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7 Steps to Creating a Profitable Newsletter

by / ⠀Entrepreneurship• Finding Customers / April 13, 2014

What’s the point? That’s the question I asked myself after another newsletter didn’t produce results. Sure, I was “keeping in touch” with my leads and prospects. I spent a couple of hours writing great content, optimizing for various devices, tweaking headlines and when I finally hit send, nothing happened. After months of getting no results with my email newsletter, I finally found myself asking “what’s the point?” The…

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The Narnia Effect: Invisible Tactics Marketers Use To Get Your Money

by / ⠀Entrepreneurship• Finding Customers / April 11, 2014

Let’s face it: Nobody likes to be “marketed” to. In fact, the word “marketer” has gained a slimy reputation from being batted around by unscrupulous salesmen for the last 20 years, and now the good ones are left trying to dig themselves out of the used car lot. As a result, companies have had to become much more creative to get your attention, keep it, and ultimately, guide…

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Your Guide To Retargeted Marketing

by / ⠀Entrepreneurship• Finding Customers / March 30, 2014

We’ve all seen ads follow us from the sites we visit. How did my favorite sports blog know I was in the market to purchase an easel for my daughter? The answer is retargeting. It’s a new(er) way to retain the customers who check out your site without actually checking out. Retargeting is more cost-effective than Google Adwords. It’s also more focused, as it reaches the individuals who…

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11 Ways to Cultivate and Maintain Important Contacts through Email

by / ⠀Entrepreneurship• Finding Customers / March 3, 2014

Did you know that roughly 91% of people log onto their email accounts on a daily basis? This significant figure explains why email marketing ranks so high (3rd place) when it comes to the best way to generate leads for marketers. They’re responsible for approximately 13% of leads generated. Clearly, if you want to succeed in the business world, it’s essential that you accrue and maintain email contacts.…

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10 Tips for Maximizing Your Customer Survey’s Effectiveness

by / ⠀Entrepreneurship• Finding Customers• Startup Advice / February 5, 2014

Q. What’s one tip for maximizing the effectiveness of customer surveys on your website? The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Offer an Incentive Your customers will be way…

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A Document and 5 Questions That Will Transform How You Grow Your Company

by / ⠀Entrepreneurship• Finding Customers• Personal Branding• Startup Advice / January 9, 2014

Hiring new people can be a daunting process for small companies. Just one new hire can affect a startup’s culture and success, yet many don’t realize this process should begin long before you even post a job opening. I’ve spent a long time developing the best way to identify whether a candidate is a good fit for our company and ultimately realized one thing: To identify the right…

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