This decade has seen one of the most effective forms of marketing, video marketing. It is way more effective than oral campaigns, written ads or even promotion through audio content. It is an effective medium for entrepreneurs to expand their sales and device a highly specialized clip for a targeted sales program. Video content can either be self-generated internally or it can be outsourced to a corporate video…
Host a Conference, No Matter Your Budget or Size
by / ⠀Entrepreneurship• Finding Customers• Personal Branding• Startup Advice / August 25, 2013Venue. Speakers. Catering. Drink tickets. Hosting a conference comes with a price, and many business leaders make the mistake of thinking their companies are too small or too new to benefit from hosting an industry event. However, a conference can provide value for companies of all sizes and in all stages. Customers will have the opportunity to meet you, interact, understand your personality, and establish a personal relationship…
3 Most Common Marketing Mistakes Young Entrepreneurs Make (and How to Fix Them)
by / ⠀Entrepreneurship• Finding Customers / August 21, 2013You’ve heard it before: the vast majority of businesses fail within a few years. Now… let’s think about this for second. Why do smart, hard-working people with good intentions crash and burn? It’s often a combination of factors, from co-founder conflict, to funding issues and execution struggles… But at the core of it, businesses fail for one fundamental reason: they can’t sell their stuff. That’s the bottom line. And…
Why Business Owners Should Direct — Not Delegate — Their Digital Marketing
by / ⠀Finding Customers• Personal Branding• Startup Advice / August 18, 2013By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell you what numbers you should be paying attention to? I hope not. You…
A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands
by / ⠀Entrepreneurship• Finding Customers / August 17, 2013Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. The world’s biggest brands, however, do. It doesn’t matter which industry they come…
Charge What You’re Worth- No Apology Required!
by / ⠀Entrepreneurship• Finding Customers / August 16, 2013Time and time again I’ve worked with gifted and passionate business owners who are so determined to get new clients in the door that they wind up working for a fraction of their true value! In fact, some of them work for nothing in order to get a shot at future business. I also tell people, time and time again, that if you are looking to THRIVE in…
Use Employees to Improve Your Company’s Online Presence
by / ⠀Entrepreneurship• Finding Customers / August 11, 2013There’s an unfortunate truth about business websites in general. Actually, two of them: (1) usually the only person who realizes the power of being online is the CEO himself/herself, and (2) it’s actually difficult for them to convey this point of view onto other employees in an effective way. In other words, you can always force someone to help you with the company’s website, but how can you…
8 Websites To Submit Your Startup To For Free Publicity
by / ⠀Entrepreneurship• Finding Customers / August 3, 2013Launching a startup isn’t easy. There are countless things to do and one of the biggest jobs is to try and get press coverage in a time when mainstream sites, bloggers and journalists are already being bombarded with pitches. Therefore, a great way to get that traction is to get in touch with those blogs that simply love covering exciting new companies. Awesome concepts can go viral which…
Strange But Inspirational Crowdfunding Projects
by / ⠀Entrepreneurship• Finding Customers• Funding / August 2, 2013Banks deal in financing real businesses – retail businesses, manufacturing businesses, educational institutions – things that make profits. In the Carrey movie Yes Man, the bank that Carrey works for doesn’t even like to fund tiny home businesses – little home birthday cake bakers and the like. What do you do if your idea is even more off-the-wall then home bakeries? What if you wanted money for something…
9 Simple Local Marketing Ideas for Your Small Business… No Internet Required!
by / ⠀Entrepreneurship• Finding Customers / July 22, 2013So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our attention. But let’s face it, there are plenty of customers out there who will fly under your radar if you focus all of your marketing efforts online. So here are 10 ways to…