Finding Customers

What Many Don’t Understand About Converting Customers Online

by / ⠀Finding Customers Startup Advice / May 5, 2022
It's not easy to turn traffic into sales. If your business needs a boost, you have to learn about converting customers online. Here's help.

Plenty of business owners complain about their visitors not converting into customers. Let’s face it. The online world is pretty competitive. You might have an attractive site with high traffic. But if sales are low, none of it would matter. Naturally, your goal is to increase your sales, not merely have visitors on your website. So what should you do? To convert your customers, you have to understand…

3 Ways to Identify What a Buyer Wants

by / ⠀Entrepreneurship Finding Customers / May 4, 2022
There is no single "right" way to identify a buyer's wants. Everyone has unique preferences and interests, but here are three to consider.

There is no single “right” way to identify a buyer’s wants. Every individual has unique preferences and interests. They also have different priorities when it comes to making purchases. That being said, some general strategies can help to pinpoint the needs and desires of a buyer. 1. Read reviews on social media. Reading online reviews is an essential part of the buying process these days. Reviews provide valuable…

Get Known Before your Book Deal

by / ⠀Finding Customers Startup Advice / April 28, 2022
stack of books clip art

Author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform & Writer Mama, How to Raise a Writing Career Alongside Your Kids Christina Katz is the author of Get Known Before the Book Deal, Use Your Personal Strengths to Grow an Author Platform (Writer’s Digest Books). She started her platform “for fun” seven years ago and ended up on “Good Morning…

Top 5 Must-Know Digital Marketing Trends of 2022

by / ⠀Finding Customers / April 27, 2022
This year, companies will focus on digital channels to engage with their consumers. Herewith, the Top 5 must-know digital marketing trends.

This year could mark the beginning of historically significant trends in digital marketing. As technology evolves, digital marketing is changing too. This year, companies will focus on digital channels to engage with their consumers. Consequently, you’ll find the Top 5 must-know digital marketing trends listed below. The upcoming trends in 2022 in such a fast-changing industry as the digital one are focused on personalization. Consumers will expect digital…

How to Tell Your Company Story

by / ⠀Finding Customers Startup Advice / April 27, 2022
pitching a startup to the team

Building a brand is all about getting the word out.  It doesn’t matter if you have the most fabulous product or service if nobody knows about it.  If you want more people to hear about your company you need to start telling you story as often as possible.  Make your story compelling enough and people might just tell their friends. Start with a Problem Great companies solve a…

7 Proven Strategies That Increase App Retention Rate by 30%

by / ⠀Finding Customers Startup Advice / April 27, 2022
There are literally billions of apps available today, yet scant attention is paid to how we increase app retention. Here's some help.

Statista reports that the number of mobile app downloads surpassed 200 billion in 2019. Smartphone users, worldwide, downloaded 230 billion mobile apps in 2021. This is a whopping upsurge of 63% as compared to 2019. Of course, app download is one thing…app retention is something else altogether. Considering the pace, experts add that different mobile apps would be able to generate up to USD $613 billion by 2025.…

7 Biggest Mistakes to Avoid When Planning a Virtual Corporate Event

by / ⠀Finding Customers Remote Work / April 27, 2022
As technology keeps progressing, more brands have embraced the idea of holding a virtual corporate event. Here are seven mistakes to avoid.

The pandemic forced most businesses to opt for virtual meetings. And as technology keeps progressing, more brands have embraced the idea of a virtual corporate event. Today, virtual events have helped reach a larger target audience, which has driven conversions in the long run. Since virtual events can be accessible to everyone, regardless of their location, most people are more likely to turn up, making data retrieval easier.…

Qualities of a Landlord That Will Attract Longterm Renters

by / ⠀Career Advice Finding Customers / April 26, 2022
Want to know the primary qualities of a good landlord? Here's how to spot a landlord with good qualities for when renting an apartment.

Potential tenants all have a list of their preferred qualities of a landlord. Are you the sort of landlord people find appealing? The “interview” street runs in both directions. Landlords and property managers do a thorough job of screening potential tenants. They run background checks and look over a tenant’s credit report. They examine their employment records, check references, and many other things. Background checks typically include reviewing…

What Is Search Engine Positioning? Why Does It Matter?

by / ⠀Entrepreneurship Finding Customers / April 13, 2022
Google on a tablet

If you’re running a business, it’s important to make sure your website is as visible as possible to potential customers. That’s where search engine positioning comes in, using specific techniques to improve your site’s ranking on search engine results pages (SERPs). In this article, we’ll explain what search engine positioning is, and why it matters for your business. Let’s get into it. What is search engine positioning? Search…

Fool Me Once Shame On You: Link Building

by / ⠀Finding Customers Startup Advice / April 12, 2022
Links can't be your sales strategy, but they can bring leads

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. However, fool me once shame on you, link building is not lead generation. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the…