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9 Mistakes Most Entrepreneurs Make When Choosing a Business Name

by / ⠀Entrepreneurship Finding Customers / December 14, 2021
Getting ready to choose a business name? Read on for nine mistakes nearly every budding entrepreneur makes...and how you can avoid them.

Choosing a business name is one of the most crucial decisions you have to make when starting a new company. Your business name helps you create your first impression among prospective customers and investors. It’s also a foundation for future branding initiatives, which is why you need to be keen when selecting an appropriate company moniker. Read on for nine mistakes nearly every budding entrepreneur makes when thinking…

A/B Testing for Email Marketing: The Ultimate Beginner’s Guide

by / ⠀Finding Customers / December 9, 2021
The only way to be sure which subject line or copy will work best is through empirical testing. In email marketing, that means A/B testing.

Whenever you send a marketing email, you can’t hit undo. It’s gone. So it’s important to craft the perfect message from the start. The only way to know for sure which subject line or copy will work best, however, is through empirical testing. In email marketing, that means A/B testing. What is an email A/B test? Email A/B testing, a.k.a. email split testing, is a simple way to…

How to Create an Effective Ad Campaign for Your Business

by / ⠀Entrepreneurship Finding Customers / December 1, 2021
Running an effective ad campaign takes plenty of effort, which is why it might be wise to think about hiring a professional Google Ads agency.

When you’re a small business owner, there are many things you can do to promote your brand. Many start off by creating their own ad campaign from scratch. However, when operating on a tight budget, sometimes there isn’t much money left to spend on Google Ads. And Google Ads is exactly where you need to spend your money because, on average, it generates two dollars for every dollar…

Sales Team Creation From Scratch…Made Easy

by / ⠀Finding Customers / November 6, 2021
Need a sales team? There's always cold-calling. If you're ready to take your startup to the next level of profit, here's how.

Need a sales team? There’s always cold-calling. If you’re ready to take your startup to the next level of profit, here’s how. Here are some steps toward establishing a system for managing the sales team that is currently well-oiled. 1. Don’t be afraid to seek assistance. It bears repeating. Don’t be afraid to solicit assistance. Talk to sales team members. Talk to anyone and everywhere. You’ll be surprised…

How to Automate Your Social Media Marketing

by / ⠀Finding Customers / October 26, 2021
The ability to automate digital marketing — primarily your social media presence — provides a valuable key to gaining customer commitment.

Automation has become a significant part of the modern business marketing strategy. Research shows that the automation of digital marketing practices, primarily social media, provides the key to gaining customer commitment. Additionally, optimizing social interactions through the use of automated tools reduces the hours spent on maintaining and growing brand accounts. As a result, companies can allocate time and resources toward other business areas and meet strategic goals…

The Top 7 Free Shopify Templates

by / ⠀Finding Customers Startup Advice / October 1, 2021
There's no denying that eCommerce is the wave of the future, and Shopify is a huge part of that. Here are the best free Shopify templates.

Shopify templates provide business owners with a solid foundation for launching an eCommerce store. Templates provide a professional and consistent design to your “digital front door.” Quality, mobile-first design is absolutely imperative if you hope to make a positive impression on potential customers. There’s no longer any denying that eCommerce represents the way of the future. Given the ubiquity of smartphones and social media, it’s easier than ever…

Landing Pages: 11 Essential Elements for 2021

by / ⠀Entrepreneurship Finding Customers / September 21, 2021
Only well-crafted landing pages can convert visitors to customers. They all tend to feature 11 essential elements that convince and persuade.

A landing page is one of the most powerful pages you have on your website. You might also say that this page is a marketing goldmine. This is where your visitor arrives on your website after clicking your ad and exploring your brand. They’re only a few clicks away from converting, performing your desired action. That being said, not all landing pages will bring the best results. Only…

B2B Email Marketing Campaigns to Help Boost Your Brand

by / ⠀Finding Customers Personal Branding / September 14, 2021
B2B email marketing is one of the most effective strategies you can use to promote your brand. Here are several useful tips and examples.

Email is a critical part of any B2B marketing campaign you design to nurture current partnerships and reach out to potential leads. It’s an affordable yet effective marketing strategy to promote your brand while providing impressive customer service. Your team may have gone from one marketing approach to another. Perhaps some think that email is mostly considered old school. However, that is definitely not the case. Email campaigns…

6 Public Relations Trends All Business Managers Need to Know

by / ⠀Finding Customers Startup Advice / August 13, 2021
Public relations trends are shifting rapidly as we emerge from months of isolation into uncertainty. Here are six things you need to know.

Trends within the public relations industry are changing more rapidly than ever. PR firms have been under tremendous pressure these past few months as the public is demanding more from organizations than it ever has. So what should we expect for the rest of 2021? What ideas should companies focus on when it comes to public relations trends? Understandably, the idea of predicting a set of tendencies and…

Startups: 7 Tips for Hiring a Content Writer for Your Digital Marketing

by / ⠀Finding Customers Startup Advice / July 28, 2021
Hiring the right content writer can help you achieve the results you need for your digital marketing and your business. Here are seven tips.

Content writing is important for your digital marketing; hiring the right content writer will help draw the desired attention to your business. It follows that if you desire the right type of attention for your business — via digital marketing — it’s crucial that you hire a talented, capable content writer. Content writing is not as simple as some would think. It takes the right type of content…

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