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Finding Customers

Knowing All the Right People

by / ⠀Finding Customers Startup Advice / March 13, 2022
networking

By Jennifer Kushell, co-founder YSN.com “Your Success Network”   This may sound a bit trite, and it’s certainly cliché, but if your goal is to build a business that’s not only successful, but powerful and impactful, it seriously helps to know the right people. At the helm of your company, your ability to make smart decisions, learn from leading experts, surround yourself with savvy people, and have access…

What is Customer Lifetime Value (CLV) and Why Is It Important?

by / ⠀Entrepreneurship Finding Customers / March 11, 2022
Fully understanding customer lifetime value will empower any business owner to optimize where they allocate their business budget.

What’s the lifetime value of a customer? It’s tempting to think about this question only in terms of how many sales a customer generates. But there’s more to a customer’s business value than that. A loyal long-term customer also means you can afford to acquire fewer new customers and spend less on marketing, for example. That’s why it’s important to understand your customer’s true lifetime value — so…

How to Develop a Longer, Meaningful Client Relationship

by / ⠀Entrepreneurship Finding Customers / February 25, 2022
It is not enough to supply deliverables to a client and customers, you must go above and beyond to build a long-term relationship with them.

It is not enough to supply deliverables to a client and customers, you must go above and beyond to build a long-term relationship with them. So many company owners have been struggling for one more client relationship during the previous two years. You too may find that your clients and customers rely on you not just for the service or product you offer. But also for the counsel…

The Digital Brain of an Effective Business CEO

by / ⠀Entrepreneurship Finding Customers / February 16, 2022
CEO decision-making around digital brain transformation becomes impossible if departmental silos and divisions are allowed to remain high.

CEO decision-making around digital brain transformation becomes impossible if departmental silos and divisions are allowed to remain high. An imaginary client makes a market-leading product, and they said something really interesting. But will data bear this out? It doesn’t matter how excellent the product is, they said. This is where the concept of managing your business out of a collective “digital brain” becomes so critical. That exciting new…

How to Add Sex Appeal to Your Business

by / ⠀Finding Customers Startup Advice / February 12, 2022
sexappeal

As a young CEO of Coastal Cigars, a national cigar distribution and event company I’ve noticed our youth gives us certain advantages over our older counterparts. For one, we have a much better sense of what is relevant right now in pop culture. Also, many older, successful businesspeople find it inspiring to be around youth and exciting young entrepreneurs “on the come up.”  As I observe businesses around…

The Evolving Landscape of Consumer-Packaged Goods: A Bright Future

by / ⠀Entrepreneurship Finding Customers / February 3, 2022
The landscape of consumer-packaged goods (CPG) has changed dramatically in the last decade. Stay ahead of the curve and up to date on trends.

The landscape of consumer-packaged goods (CPG) has changed dramatically in the last decade. As society has become more digitally connected and technology has become more advanced, many consumers have shifted their shopping habits. However, this presents challenges to CPG companies who must constantly adapt to stay relevant and profitable. By staying ahead of the curve and up to date on market shifts and trends, CPG companies can ensure…

5 Strategies to Grow Your Web Design Agency

by / ⠀Finding Customers Startup Advice / January 21, 2022
Growing a web design agency does take lots of work. However, following these five steps can help significantly increase your profit margins.

After successfully starting a web design agency and getting a few happy customers, many companies usually get trapped inside a comfort zone. But why should you stop looking for ways to grow? Growing a web design business does take lots of work. However, if done properly, it can help significantly increase your profit margins. In this post, we’re sharing five simple strategies for growing your web design agency.…

How Data Visualization Helps Generate Leads for Your Business

by / ⠀Entrepreneurship Finding Customers / January 12, 2022
Most business owners and operators simply do not understand that they can use data visualization to generate leads. This overview can help.

Businesses attain significant growth and development heights through creating leads that, in turn, convert to sales. However, generating leads for any given business is not an easy task. It calls for dedication and creativity to craft a distinctive mechanism that generates leads. Regardless of the size of your business, data visualization can help! Most business owners and operators simply do not understand that they can use visualization to…

6 Ways to Level Up Your Business In the New Year

by / ⠀Entrepreneurship Finding Customers / January 5, 2022
Looking to level up in the New Year? If you want your brand to thrive, you must find new, alternative ways to stay relevant in your industry.

Most entrepreneurs understand that they will face different challenges ahead as they begin their business ventures, let alone when they seek to level up. Business issues include uncertainties about the future, industry competencies, exploding data, and changing customer demands. As a result, if you don’t know how to keep up with the changes, you may lose your market share or file bankruptcy before the New Year ends. You…

9 Mistakes Most Entrepreneurs Make When Choosing a Business Name

by / ⠀Entrepreneurship Finding Customers / December 14, 2021
Getting ready to choose a business name? Read on for nine mistakes nearly every budding entrepreneur makes...and how you can avoid them.

Choosing a business name is one of the most crucial decisions you have to make when starting a new company. Your business name helps you create your first impression among prospective customers and investors. It’s also a foundation for future branding initiatives, which is why you need to be keen when selecting an appropriate company moniker. Read on for nine mistakes nearly every budding entrepreneur makes when thinking…

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