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Social Media Strategy: Should Your Marketing Plan Rely On It Entirely?

by / ⠀Finding Customers• Startup Advice / July 8, 2021

Should any social media strategy, no matter how well planned, take up 100% of a company’s marketing plan? Is it wise to rely on using these popular platforms alone? A little bit of backstory may help set the tone for the rest of this article. The year 1997 marked the advent of social media. Andrew Weinreich unveiled Six Degrees, the first-ever social media platform. Weinreich’s invention enabled users…

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Why Brands Should Podcast: 10 Reasons to Start Prioritizing Them This Year

by / ⠀Entrepreneurship• Finding Customers• Personal Branding• Podcast / June 21, 2021

Wondering why everyone has been talking about podcasts lately? It’s because they’re the next big thing. Podcasts are becoming the place where people go for information, to be entertained, and to unwind. If you’re interested in how you can leverage podcasts for your brand, keep reading. Podcasts have dramatically increased in popularity over the past couple of years. There are over 700,000 active podcasts, 29 million episodes, available…

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E-Commerce Trends That Will Change the Future of Marketing

by / ⠀Entrepreneurship• Finding Customers• Startup Advice / June 18, 2021

Overwhelmingly, recent advances in technology have played a huge role in empowering businesses for the better. Thanks to some pervasive, robust e-commerce trends, our entire landscape has been transformed. Not only that, these newer trends have helped improve the overall shopping experience of nearly every target market. E-commerce today is powered in large part by the convenience that comes with having products delivered to our doorstep. No small…

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Referral Programs: Why Your Online Business Needs One and How to Set One Up

by / ⠀Entrepreneurship• Finding Customers / June 17, 2021

Referral programs have arguably made the jump from nice-to-have to must-have. They are one of the most trusted marketing approaches in use by businesses today. Not only do they increase potential clients but they also help maintain customer loyalty. Ever heard of the principle of reciprocity? The one that says you must give to receive? It remains relevant today even in online businesses. But what does it really mean?…

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Facebook Feedback: Start Paying Attention to Negative Reviews

by / ⠀Finding Customers• Personal Branding• Startup Advice / June 14, 2021

Facebook feedback is more powerful than many of us realize. Turns out that approximately 84% of all people trust online reviews about a company and the products or services they provide. Gone are the days when a disgruntled customer could leave a scathing review and it would not negatively affect your business. Nowadays you simply must pay attention to things people say about your business online. This is…

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Targeting Homeowners on Facebook: Pointers on Overall Strategy

by / ⠀Career Advice• Finding Customers / June 11, 2021

Targeting homeowners on social media can prove to be something of a formidable task. Which platform? What time of day? Why are homeowners typically on social media in the first place? Despite plenty of negative news coverage, Facebook is still a widely used platform. Almost everyone you want to reach uses it, even if only occasionally. All around the world, it’s becoming quite rare to find someone who…

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Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers• Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

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Why Focus Group Marketing Can Lead to Generating More Revenue

by / ⠀Entrepreneurship• Finding Customers / June 3, 2021

Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…

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CRM Solutions for CEOs and Entrepreneurs: 5 Implementation Priorities

by / ⠀Entrepreneurship• Finding Customers / June 2, 2021

Customer Relationship Management (CRM) is essentially a business philosophy. It can also be a series of relationship marketing strategies that put customers at the center. For a working definition of CRM, we could say that CRM is best understood as the strategy and software companies need to become aware of customer needs. Here are five ways that the effective implementation of CRM helps businesses succeed. 1. CRM as…

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A 5-Step Guide to Performing a Social Media Audit [Infographic]

by / ⠀Entrepreneurship• Finding Customers / June 2, 2021

Have you ever thought that you might need a social media audit to improve your marketing performance? Marketing via different social networking sites/apps is now an accepted method for finding potential customers and making more money. It’s a fast and cost-effective means of communication, advertisement, and sales. So, almost all large, medium, and small brands are using different social platforms to reach out to their niche audience and…

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