Finding Customers

Is Guest Blogging the Single-Best Inbound Marketing Secret of 2020?

by Nate Nead / ⠀Blog• Finding Customers / July 26, 2020

Inbound marketing is obviously anything that pulls someone in and generates traffic and/or leads through marketing initiatives and related content. Inbound marketing typically includes things like websites, ebooks, emails, social media, and blogging. And if you really want to get the most out of the blogging portion of your inbound marketing strategy, you need to leverage guest blogging. What is Guest Blogging? At its core, guest blogging is…

Customer Acquisition vs Customer Retention: What Makes More Sense?

by Daniel Bishop / ⠀Finding Customers• Startup Advice / July 15, 2020

What should your business focus on in terms of strategy, acquiring new customers or retaining existing ones? There doesn’t seem to be a definite answer.…

Why eCommerce is More Important Than Ever Before

by Kimberly Zhang / ⠀Finding Customers / June 12, 2020

The global pandemic caused by COVID-19 has disrupted almost every type of business out there. Stay-at-home orders and lockdowns have halted retail foot traffic down to zero. Customers have shifted their behavior in favor of digital technologies which allow them to navigate through this difficult time. The landscape for business owners has been forever changed by this event. We’ll explore some reasons why your business needs to make…

7 Strategies to Improve Your Client Management

by Kimberly Zhang / ⠀Entrepreneurship• Finding Customers / February 24, 2020

Many new business owners are excited to acquire new clients as quickly as possible, but client acquisition pales in importance compared to client retention. …

6 Ways to Make Your Retail Store More Inviting to Customers

by Kimberly Zhang / ⠀Finding Customers / January 7, 2020

Every retailer has a unique brand and distinct flavor. It’s your job to translate this into a distinct and engaging store design.…

Link Building Isn’t Lead Generation — But It Helps

by Kimberly Zhang / ⠀Finding Customers• Startup Advice / April 12, 2019

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the layer of link building, however, businesses are undermining their lead generation strategy,…

How to Establish Trust With Your Newest Clients

by Kimberly Zhang / ⠀Finding Customers / April 9, 2019

It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful. 6 Ways to Cultivate Trust Trust was once an expectation in the consumer-business relationship. But today, it sometimes seems like an optional bonus. Many businesses unwittingly adopt a posture that…

How to Dominate Your Goals and Achieve Freedom

by Jared / ⠀Blog• Career Advice• Entrepreneur Interviews• Entrepreneurship• Finding Customers• Health & Fitness• Personal Branding• Podcast• Startup Advice• Travel• Under30CEO / February 1, 2016

Want to start a business? Be an entrepreneur? Achieve the freedom that everyone desires? But are you sure entrepreneurship is for you? Are you pursuing your dreams for the right reasons? In this week’s interview, Jason Bay (@JasonDBay) from Gen Y Success drops his formula for setting goals that are vision oriented AND executable. Jason Bay is the founder of GenY Success and the host of The GenY Success Show. He’s a millennial…

How to Use Gifts to Win Business and Snag Referrals

by Matt / ⠀Entrepreneurship• Finding Customers• Startup Advice / May 13, 2014

Gifts can be powerful. They can brighten someone’s day, communicate friendship, and keep romantic relationships fresh and exciting. When applied to the business world, giving gifts to prospects or clients can turn leads into clients and relationships into referrals. Dropbox recently saw great success with its two-sided incentive program. Any users who invited a friend to try the service earned extra storage space for themselves and the friend.…

A Step-By-Step Guide to Creating Your First Online Marketing Plan

by Matt / ⠀Entrepreneurship• Finding Customers / April 24, 2014

It’s so overwhelming, isn’t it? Just taking a quick inventory of all the marketing strategies, tactics, tips, and tricks can make your mind swim in confusion. There’s Facebook, Pinterest, Twitter, blogging, email, advertising, Tumblr, and the list goes on and on and on. And everywhere you look, there’s some guru out there telling you how you can make a million dollars overnight with some “secret” or silver bullet.…

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