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Why Focus Group Marketing Can Lead to Generating More Revenue

by / ⠀Entrepreneurship• Finding Customers / June 3, 2021

Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…

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CRM Solutions for CEOs and Entrepreneurs: 5 Implementation Priorities

by / ⠀Entrepreneurship• Finding Customers / June 2, 2021

Customer Relationship Management (CRM) is essentially a business philosophy. It can also be a series of relationship marketing strategies that put customers at the center. For a working definition of CRM, we could say that CRM is best understood as the strategy and software companies need to become aware of customer needs. Here are five ways that the effective implementation of CRM helps businesses succeed. 1. CRM as…

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A 5-Step Guide to Performing a Social Media Audit [Infographic]

by / ⠀Entrepreneurship• Finding Customers / June 2, 2021

Have you ever thought that you might need a social media audit to improve your marketing performance? Marketing via different social networking sites/apps is now an accepted method for finding potential customers and making more money. It’s a fast and cost-effective means of communication, advertisement, and sales. So, almost all large, medium, and small brands are using different social platforms to reach out to their niche audience and…

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Social Media and Increased Conversion Rates: A Quick Primer

by / ⠀Entrepreneurship• Finding Customers• Personal Branding / May 18, 2021

It’s surprising that many business owners are still reluctant to use social media platforms to increase sales conversion rates. It’s estimated that 7 in 10 Americans use social media, mainly with the intent to connect, read the news, or entertain themselves. What’s more compelling is the fact that Americans spend approximately three times as much time on social media as reading emails. These statistics make a good case…

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Marketing Materials That Made Our ’20 Best’ Graphic Design List

by / ⠀Finding Customers• Personal Branding / May 11, 2021

When you’re working on your marketing materials, good graphic design is a must. And when we say good, we don’t mean aesthetics alone. As content marketing is both science and art, the same approach should be taken to your graphic design.  In this post, we’ve gathered the best marketing materials that successfully won the market and featured amazing graphics. Use these ideas as inspiration for your own marketing…

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Starting an Online Store? 5 Things to Consider First.

by / ⠀Entrepreneurship• Finding Customers• Startup Advice / May 10, 2021

Starting an online store of your own might be something you’ve seriously considered. If there’s one thing businesses can learn from the past year, it’s that the future of sales is digital. This fact is made more evident by the accelerated industrial digitization during the pandemic, revolutionizing legacy industries and causing a drastic shift in consumer behavior. According to a survey conducted by UNCTAD, online shopping increased by…

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Empowering Your Sales Team: A Practical Guide

by / ⠀Career Advice• Finding Customers / May 10, 2021

Your sales team is doing a great job, but they could do better, and you can help them improve by empowering them in new and exciting ways. So…do you know where to begin? 4 Ways to Empower Your Sales Team for Success There’s a technical side to sales and there’s a psychological side as well. If you want your sales team to succeed, you’ll have to pay attention…

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4 Ways AI Can Help With Sales

by / ⠀Entrepreneurship• Finding Customers / May 6, 2021

Have your sales and marketing teams been struggling with acquiring and retaining customers? If so, you might want to consider implementing artificial intelligence in your business. Here are four ways AI can help you boost sales and achieve customer loyalty, regardless of the size of your company. 1. Automating Tedious and Time-Intensive Work Automating work that is tedious and time-consuming with tools such as call recording software can…

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Benefits of Certifications for Membership Websites

by / ⠀Finding Customers / April 20, 2021

Membership websites have regained some of their popularity in recent months and for good reason. Many people sought to make good use of their time while stuck at home during the pandemic. Membership organizations are a logical choice when it comes to developing new skills and expanding one’s network. However, on the other side of membership websites — operating the business in a profitable manner — a lot…

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