Finding Customers Archives

How Viral Graphics for Your Small Business Can Boost Your ROI

by Gaurav Sharma / ⠀Entrepreneurship• Finding Customers / April 5, 2022

Not sure how to create viral graphics to generate more engagement on your small business social media handles? Consider these examples.

In a world where extensive content is available on the internet, using viral visuals can help small businesses generate more engagement. Visual content can engage people better than text and has always been the preferred choice for people. Consider this — people are 2x more likely to share videos on social media as compared to other content formats. And if you can make your visual content go viral,…

How to Develop an Effective Small Business Digital Marketing Strategy in 2022

by Michael Brenner / ⠀Finding Customers• Personal Branding / March 22, 2022

Consumers spend a lot of time online — so meet them there! Learn to develop an effective digital marketing strategy for your small business.

An effective digital marketing strategy is paramount to the success of today’s small businesses. Understanding how to create and execute a solid plan can increase visibility, drive traffic to websites, and increase revenue generation. Today’s average consumer spends nearly 7 hours a day on the internet. To reach people where they are spending their time, small businesses must use digital marketing to spread the word about their business.…

This 27-Year-Old’s Chain Doubled During the Pandemic

by Editorial Team / ⠀Finding Customers / March 15, 2022

May 1, 2020: Most operators said “No.” He used the “There’s a place for you here” approach. Let’s all become pandemic-ready for reopening. When Texas Gov. Greg Abbott authorized pandemic-closed movie theaters to reopen at 25% occupancy on May 1, 2020, most operators said “No.” Forget about hosting a superspreader. The economics didn’t add up, with no fresh releases and few customers. Mitch Roberts disagreed. He controlled 57…

What is Customer Lifetime Value (CLV) and Why Is It Important?

by Kimberly Zhang / ⠀Entrepreneurship• Finding Customers / March 11, 2022

Fully understanding customer lifetime value will empower any business owner to optimize where they allocate their business budget.

What’s the lifetime value of a customer? It’s tempting to think about this question only in terms of how many sales a customer generates. But there’s more to a customer’s business value than that. A loyal long-term customer also means you can afford to acquire fewer new customers and spend less on marketing, for example. That’s why it’s important to understand your customer’s true lifetime value — so…

How to Develop a Longer, Meaningful Client Relationship

by Editorial Team / ⠀Entrepreneurship• Finding Customers / February 25, 2022

It is not enough to supply deliverables to a client and customers, you must go above and beyond to build a long-term relationship with them. So many company owners have been struggling for one more client relationship during the previous two years. You too may find that your clients and customers rely on you not just for the service or product you offer. But also for the counsel…

The Digital Brain of an Effective Business CEO

by Editorial Team / ⠀Entrepreneurship• Finding Customers / February 16, 2022

CEO decision-making around digital brain transformation becomes impossible if departmental silos and divisions are allowed to remain high. An imaginary client makes a market-leading product, and they said something really interesting. But will data bear this out? It doesn’t matter how excellent the product is, they said. This is where the concept of managing your business out of a collective “digital brain” becomes so critical. That exciting new…

The Evolving Landscape of Consumer-Packaged Goods: A Bright Future

by Editorial Team / ⠀Entrepreneurship• Finding Customers / February 3, 2022

The landscape of consumer-packaged goods (CPG) has changed dramatically in the last decade. Stay ahead of the curve and up to date on trends.

The landscape of consumer-packaged goods (CPG) has changed dramatically in the last decade. As society has become more digitally connected and technology has become more advanced, many consumers have shifted their shopping habits. However, this presents challenges to CPG companies who must constantly adapt to stay relevant and profitable. By staying ahead of the curve and up to date on market shifts and trends, CPG companies can ensure…

5 Strategies to Grow Your Web Design Agency

by Kimberly Zhang / ⠀Finding Customers• Startup Advice / January 21, 2022

Growing a web design agency does take lots of work. However, following these five steps can help significantly increase your profit margins.

After successfully starting a web design agency and getting a few happy customers, many companies usually get trapped inside a comfort zone. But why should you stop looking for ways to grow? Growing a web design business does take lots of work. However, if done properly, it can help significantly increase your profit margins. In this post, we’re sharing five simple strategies for growing your web design agency.…

How Data Visualization Helps Generate Leads for Your Business

by Ryan Erwin / ⠀Entrepreneurship• Finding Customers / January 12, 2022

Most business owners and operators simply do not understand that they can use data visualization to generate leads. This overview can help.

Businesses attain significant growth and development heights through creating leads that, in turn, convert to sales. However, generating leads for any given business is not an easy task. It calls for dedication and creativity to craft a distinctive mechanism that generates leads. Regardless of the size of your business, data visualization can help! Most business owners and operators simply do not understand that they can use visualization to…

6 Ways to Level Up Your Business In the New Year

by Vanessa Smith / ⠀Entrepreneurship• Finding Customers / January 5, 2022

Most entrepreneurs understand that they will face different challenges ahead as they begin their business ventures, let alone when they seek to level up. Business issues include uncertainties about the future, industry competencies, exploding data, and changing customer demands. As a result, if you don’t know how to keep up with the changes, you may lose your market share or file bankruptcy before the New Year ends. You…

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