Personal Branding

How to Be an Approachable Genius

by / ⠀Career Advice Personal Branding Startup Advice / November 1, 2013

Once, as a twentysomething, newly minted U.S. Marine Corps officer, I was asked by my commanding officer to fill in at a big staff meeting. I was eager to impress this room full of experienced, confident warriors. After all, this would be their first impression of me. I had to make it good. I was pretty proud of myself for working the word “tangential” into my presentation —…

CEO Reputation Can Kill or Strengthen Your Business

by / ⠀Entrepreneurship Personal Branding / October 19, 2013

  Imagine for a moment, the immense pressure that must come with the control of a multi-million or sometimes billion dollar company. How many jobs are at stake with every decision that must be made? How many product releases will be delayed by your indecisiveness? Some people are cut out for the pressures of this job. For others, the work is less becoming. Some are outright failures who…

Take The Stress Out Of Promoting Your Brand

by / ⠀Entrepreneurship Personal Branding / October 16, 2013

Let’s face it, promoting yourself and your work can be very stressful, I know this because I help people do it everyday and I understand how daunting it can seem.  You’ve got a great product or service and now you have to promote it! If you have ever asked yourself questions like “Where do I start? “What do I say?” or “What should I do next?” then don’t…

Passion, Perseverance & Finding Your Dream Job

by / ⠀Career Advice Entrepreneurship Personal Branding / October 15, 2013

One woman’s thoughts on why we should follow our passion, stay positive, and maintain a balanced lifestyle for maximum productivity. Jess shares her tips through her personal journey in the digital publishing scene. I first ventured into the e-publishing scene in mid-2009. This was just before the eBooks scene took off. Since then, I’ve had a series of twists and turns in my entrepreneurial journey. I have been…

3 Reasons to Create a Parallel Brand

by / ⠀Entrepreneurship Personal Branding / October 1, 2013

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small business owner creates a personal brand that is distinct from, but works in…

Feeling Lost in Life? Slow Down and Take Life One Day At a Time

by / ⠀Entrepreneurship Personal Branding / September 6, 2013

One man’s (extended) thoughts on why we should slow down, take life one day at a time, and become comfortable perpetually exploring our identities, passions and lifestyles. Told through a life story and personal journey, so buckle up! I’m not sure what took me so long to find my way, nor can I tell you why I diverted myself onto so many paths I knew would never lead…

Host a Conference, No Matter Your Budget or Size

by / ⠀Entrepreneurship Finding Customers Personal Branding Startup Advice / August 25, 2013

Venue. Speakers. Catering. Drink tickets. Hosting a conference comes with a price, and many business leaders make the mistake of thinking their companies are too small or too new to benefit from hosting an industry event. However, a conference can provide value for companies of all sizes and in all stages. Customers will have the opportunity to meet you, interact, understand your personality, and establish a personal relationship…

Stop Wasting Time Comparing Yourself to Other CEOs

by / ⠀Entrepreneurship Personal Branding / August 24, 2013

Human beings naturally compare things. Our ability to make comparisons, in addition to our ability to make tools and fire, puts us at the top of the intellectual taxonomy. It is a neurologically wired part of our ability to make decisions. Creating comparisons allows us to choose the best path when moving forward in a process. But comparing yourself to other CEOs is a waste of time and…

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