Once, as a twentysomething, newly minted U.S. Marine Corps officer, I was asked by my commanding officer to fill in at a big staff meeting. I was eager to impress this room full of experienced, confident warriors. After all, this would be their first impression of me. I had to make it good. I was pretty proud of myself for working the word “tangential” into my presentation —…
CEO Reputation Can Kill or Strengthen Your Business
by / ⠀Entrepreneurship• Personal Branding / October 19, 2013Imagine for a moment, the immense pressure that must come with the control of a multi-million or sometimes billion dollar company. How many jobs are at stake with every decision that must be made? How many product releases will be delayed by your indecisiveness? Some people are cut out for the pressures of this job. For others, the work is less becoming. Some are outright failures who…
Take The Stress Out Of Promoting Your Brand
by / ⠀Entrepreneurship• Personal Branding / October 16, 2013Let’s face it, promoting yourself and your work can be very stressful, I know this because I help people do it everyday and I understand how daunting it can seem. You’ve got a great product or service and now you have to promote it! If you have ever asked yourself questions like “Where do I start? “What do I say?” or “What should I do next?” then don’t…
Passion, Perseverance & Finding Your Dream Job
by / ⠀Career Advice• Entrepreneurship• Personal Branding / October 15, 2013One woman’s thoughts on why we should follow our passion, stay positive, and maintain a balanced lifestyle for maximum productivity. Jess shares her tips through her personal journey in the digital publishing scene. I first ventured into the e-publishing scene in mid-2009. This was just before the eBooks scene took off. Since then, I’ve had a series of twists and turns in my entrepreneurial journey. I have been…
Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality. A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small business owner creates a personal brand that is distinct from, but works in…
4 Lessons For Young Entrepreneurs
by / ⠀Entrepreneurship• Personal Branding• Startup Advice / September 22, 2013Doesn’t it just kill ya? Here you are, you know your stuff, you’ve got 5-10 years of experience and a track record of results to prove it and still, you just know that some potential clients are simply not taking you seriously. Well, I feel your pain and not because I’m in the same boat as you (Mmm, my “kids” are 26 and 29 so that gives you…
Feeling Lost in Life? Slow Down and Take Life One Day At a Time
by / ⠀Entrepreneurship• Personal Branding / September 6, 2013One man’s (extended) thoughts on why we should slow down, take life one day at a time, and become comfortable perpetually exploring our identities, passions and lifestyles. Told through a life story and personal journey, so buckle up! I’m not sure what took me so long to find my way, nor can I tell you why I diverted myself onto so many paths I knew would never lead…
Branding is crucial when it comes to establishing a positive reputation for your business – but just how do you go about ensuring your brand image is the best that it could possibly be? Read on for our top tips. 1) Know what you do – and why you do it Having a clear business plan is only part of corporate success – identifying how to go about…
Host a Conference, No Matter Your Budget or Size
by / ⠀Entrepreneurship• Finding Customers• Personal Branding• Startup Advice / August 25, 2013Venue. Speakers. Catering. Drink tickets. Hosting a conference comes with a price, and many business leaders make the mistake of thinking their companies are too small or too new to benefit from hosting an industry event. However, a conference can provide value for companies of all sizes and in all stages. Customers will have the opportunity to meet you, interact, understand your personality, and establish a personal relationship…
Stop Wasting Time Comparing Yourself to Other CEOs
by / ⠀Entrepreneurship• Personal Branding / August 24, 2013Human beings naturally compare things. Our ability to make comparisons, in addition to our ability to make tools and fire, puts us at the top of the intellectual taxonomy. It is a neurologically wired part of our ability to make decisions. Creating comparisons allows us to choose the best path when moving forward in a process. But comparing yourself to other CEOs is a waste of time and…