Personal Branding

3 Reasons to Create a Parallel Brand

by / ⠀Entrepreneurship Personal Branding / October 1, 2013

Thanks to the Internet, consumers have a hunger for — and access to — scads of information about a company, its CEO, and its senior executives. For this reason, “parallel branding” is fast becoming a necessary reality.  A parallel brand operates on a dual track. It’s the sweet spot where a founder, CEO, or small business owner creates a personal brand that is distinct from, but works in…

Feeling Lost in Life? Slow Down and Take Life One Day At a Time

by / ⠀Entrepreneurship Personal Branding / September 6, 2013

One man’s (extended) thoughts on why we should slow down, take life one day at a time, and become comfortable perpetually exploring our identities, passions and lifestyles. Told through a life story and personal journey, so buckle up! I’m not sure what took me so long to find my way, nor can I tell you why I diverted myself onto so many paths I knew would never lead…

Host a Conference, No Matter Your Budget or Size

by / ⠀Entrepreneurship Finding Customers Personal Branding Startup Advice / August 25, 2013

Venue. Speakers. Catering. Drink tickets. Hosting a conference comes with a price, and many business leaders make the mistake of thinking their companies are too small or too new to benefit from hosting an industry event. However, a conference can provide value for companies of all sizes and in all stages. Customers will have the opportunity to meet you, interact, understand your personality, and establish a personal relationship…

Stop Wasting Time Comparing Yourself to Other CEOs

by / ⠀Entrepreneurship Personal Branding / August 24, 2013

Human beings naturally compare things. Our ability to make comparisons, in addition to our ability to make tools and fire, puts us at the top of the intellectual taxonomy. It is a neurologically wired part of our ability to make decisions. Creating comparisons allows us to choose the best path when moving forward in a process. But comparing yourself to other CEOs is a waste of time and…

10 Ways to Grow Your Personal Brand

by / ⠀Entrepreneurship Personal Branding / August 24, 2013

As a young entrepreneur its essential to know how to promote yourself and your work if you want to be successful. If you want to be really successful then it’s crucial to understand how to grow your personal brand. Wikipedia defines a brand as Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers” What’s important to…

What Every Company Website Should Include

by / ⠀Entrepreneurship Personal Branding / August 22, 2013

For the people… 1. Choose website name The first step is one of the most difficult. The internet is saturated with “already-in-use” names, and it can take hours to find a domain that fits your business that isn’t taken. Popular domain search websites include GoDaddy, Name, NameCheap, Hover and Gandi. Start brainstorming a list of website names you find acceptable, and then search them in one of these…

5 Tactics to Position Your Company as an Industry Leader

by / ⠀Entrepreneurship Personal Branding Startup Advice / August 20, 2013

A brand is more than a logo or a tagline; it’s a collection of company values, product design, customer experience, and all sorts of intangible elements that other brands try to distill and repackage. An industry-leading brand is much more; it’s a constant source of knowledge and expertise that drives the industry forward as a whole and sets the pulse for innovation and discovery. Simply put, an industry…

Why Business Owners Should Direct — Not Delegate — Their Digital Marketing

by / ⠀Finding Customers Personal Branding Startup Advice / August 18, 2013

By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell you what numbers you should be paying attention to? I hope not. You…

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