One man’s (extended) thoughts on why we should slow down, take life one day at a time, and become comfortable perpetually exploring our identities, passions and lifestyles. Told through a life story and personal journey, so buckle up! I’m not sure what took me so long to find my way, nor can I tell you why I diverted myself onto so many paths I knew would never lead…
Branding is crucial when it comes to establishing a positive reputation for your business – but just how do you go about ensuring your brand image is the best that it could possibly be? Read on for our top tips. 1) Know what you do – and why you do it Having a clear business plan is only part of corporate success – identifying how to go about…
Host a Conference, No Matter Your Budget or Size
by / ⠀Entrepreneurship• Finding Customers• Personal Branding• Startup Advice / August 25, 2013Venue. Speakers. Catering. Drink tickets. Hosting a conference comes with a price, and many business leaders make the mistake of thinking their companies are too small or too new to benefit from hosting an industry event. However, a conference can provide value for companies of all sizes and in all stages. Customers will have the opportunity to meet you, interact, understand your personality, and establish a personal relationship…
Stop Wasting Time Comparing Yourself to Other CEOs
by / ⠀Entrepreneurship• Personal Branding / August 24, 2013Human beings naturally compare things. Our ability to make comparisons, in addition to our ability to make tools and fire, puts us at the top of the intellectual taxonomy. It is a neurologically wired part of our ability to make decisions. Creating comparisons allows us to choose the best path when moving forward in a process. But comparing yourself to other CEOs is a waste of time and…
As a young entrepreneur its essential to know how to promote yourself and your work if you want to be successful. If you want to be really successful then it’s crucial to understand how to grow your personal brand. Wikipedia defines a brand as Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers” What’s important to…
What Every Company Website Should Include
by / ⠀Entrepreneurship• Personal Branding / August 22, 2013For the people… 1. Choose website name The first step is one of the most difficult. The internet is saturated with “already-in-use” names, and it can take hours to find a domain that fits your business that isn’t taken. Popular domain search websites include GoDaddy, Name, NameCheap, Hover and Gandi. Start brainstorming a list of website names you find acceptable, and then search them in one of these…
5 Tactics to Position Your Company as an Industry Leader
by / ⠀Entrepreneurship• Personal Branding• Startup Advice / August 20, 2013A brand is more than a logo or a tagline; it’s a collection of company values, product design, customer experience, and all sorts of intangible elements that other brands try to distill and repackage. An industry-leading brand is much more; it’s a constant source of knowledge and expertise that drives the industry forward as a whole and sets the pulse for innovation and discovery. Simply put, an industry…
Why Business Owners Should Direct — Not Delegate — Their Digital Marketing
by / ⠀Finding Customers• Personal Branding• Startup Advice / August 18, 2013By delegating every aspect of digital marketing strategy, most business owners have effectively given control of their companies’ growth and vision to their IT and marketing teams. So, you get a spreadsheet every Monday showing the progress of your digital strategy? Neat. But digital marketing is a distribution channel. Would you let a wholesaler tell you what numbers you should be paying attention to? I hope not. You…
6 Ways to Survive Your Next Business Networking Event
by / ⠀Career Advice• Entrepreneurship• Personal Branding / August 15, 2013In my personal vision of hell, I’m in large, red party room filled with hundreds of 3-year old children trying to feed me burnt mac and cheese, Phil Collins playing “In The Air Tonight” live on stage, and two gargantuan spiders are serving appetizers — and most importantly, everyone, and I mean everyone there is networking. Unless you’re a self-assured, anxiety-free superhuman, networking probably isn’t your idea of…
How to Stand Out When Your Competition is Bigger, Badder and Richer
by / ⠀Entrepreneurship• Finding Customers• Personal Branding• Startup Advice / July 9, 2013Welcome to 2013. The absolute worst time in history for those looking to do something unique. Long gone are the days when to “matter” we just had to create something “pretty good” and scream at the top our lungs about it. Now there’s a sea of “us”. And they’re all doing exactly what we’re doing…or what we want to be doing. It’s depressing. And it’s noisy. Questions: What…