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Your Business Can Take Advantage of the Internet of Things. Here’s How.

Niche Entrepreneurs: Important Steps to Becoming a Highly Sought Expert

by / ⠀Career Advice• Entrepreneurship / June 15, 2021

Aspiring entrepreneurs are well-advised to focus the lion’s share of their attention on becoming a reliable, consistent expert in a specific niche. If you dream of scaling the lofty heights of entrepreneurship, it’s also imperative that you start as soon as possible. The longer you take to get started, the further behind you’ll fall in the race to be first to market. Fortunately, there are practical steps you…

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Facebook Feedback: Start Paying Attention to Negative Reviews

by / ⠀Finding Customers• Personal Branding• Startup Advice / June 14, 2021

Facebook feedback is more powerful than many of us realize. Turns out that approximately 84% of all people trust online reviews about a company and the products or services they provide. Gone are the days when a disgruntled customer could leave a scathing review and it would not negatively affect your business. Nowadays you simply must pay attention to things people say about your business online. This is…

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Targeting Homeowners on Facebook: Pointers on Overall Strategy

by / ⠀Career Advice• Finding Customers / June 11, 2021

Targeting homeowners on social media can prove to be something of a formidable task. Which platform? What time of day? Why are homeowners typically on social media in the first place? Despite plenty of negative news coverage, Facebook is still a widely used platform. Almost everyone you want to reach uses it, even if only occasionally. All around the world, it’s becoming quite rare to find someone who…

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Social Justice Careers You Should Consider Right Now

by / ⠀Career Advice• Under30CEO / June 10, 2021

Social justice careers are becoming increasingly valued. In just the last decade, for example, the term “social justice” has become an increasingly common part of everyday language. As people work at every level to find balance, justice, and equality in the world for people of all backgrounds and income levels, this field of work has exploded. According to Human Rights Careers, when you pursue an education and career…

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What Are the Benefits of Online Reputation Management?

by / ⠀Career Advice• Entrepreneurship• Personal Branding / June 10, 2021

The benefits of online reputation management (ORM) can hardly be overstated. Assuming you maintain any digital footprint whatsoever, you already have an online reputation. This is true whether you are aware of it or not. It only makes sense that you do what you can to manage how you and/or your business is perceived. What Is Online Reputation Management? Online reputation management focuses on helping businesses create a…

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Increase Individual Success and Boost Overall Growth In 6 Easy Steps

by / ⠀Career Advice• Entrepreneurship / June 7, 2021

When we seek to increase the success of individual team members, rapid overall growth is the predictable outcome. Success is something we all want and there’s nothing mysterious about it. It’s achievable utilizing realistic everyday practices. Whether it’s personal, professional, relational, or career success, many of us strive to be as successful as possible. But, of course, even though it’s not mysterious it’s not always easy. So what…

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Sticky Web Pages That Convert: Five Tips for Website Development

by / ⠀Finding Customers• Startup Advice / June 4, 2021

Any commercial website is only as good as its ability to convert. Yes, it’s important to write and publish excellent copy and send emails that spark reader interest. But if you aren’t converting website visitors into customers, you’re basically wasting your time and squandering valuable resources. Thankfully, it only takes a few simple tweaks to go from under-performing to high-converting. The What and Why of Sticky Web Pages…

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Why Focus Group Marketing Can Lead to Generating More Revenue

by / ⠀Entrepreneurship• Finding Customers / June 3, 2021

Have you ever considered running a focus group to find out where you can improve your marketing efforts? If not, it might be time to give this idea some serious thought. Focus groups are exceptionally helpful for businesses to conduct market research in a more personal setting than simply reviewing statistics and data. What exactly is a focus group? A focus group is a structured gathering of potential…

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