Link Building Isn’t Lead Generation — But It Helps

by / ⠀Finding Customers Startup Advice / April 12, 2019

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the layer of link building, however, businesses are undermining their lead generation strategy,…

How to Establish Trust With Your Newest Clients

by / ⠀Finding Customers / April 9, 2019

It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful. 6 Ways to Cultivate Trust Trust was once an expectation in the consumer-business relationship. But today, it sometimes seems like an optional bonus. Many businesses unwittingly adopt a posture that…

Bad at Taking Risks? 4 Tips to Be Bolder

by / ⠀Entrepreneurship / April 7, 2019

Fear is a company’s food: It comes in many flavors, but it must be swallowed for the business to live. The trouble is that many of us learn to be picky eaters from an early age. Although we’re curious about what happens when we put our hand on a hot stove, we don’t attempt it — we know we risk hurting ourselves. While our early risk aversion protects…

The 3 Biggest Mistakes Business Owners Make When Selling a Company

by / ⠀Entrepreneurship / April 5, 2019

When you’re a business owner, the sale of your company can be one of the most bittersweet experiences of your professional career. But if you expect to enjoy more of the sweet and less of the bitter, it’s crucial to avoid committing certain all-too-common mistakes. The Three Mistakes You Want to Avoid Selling a business is a challenge. It doesn’t matter how big or small, successful or unsuccessful,…

4 Automation Tools That Won’t Break the Bank for Small Businesses

by / ⠀Startup Advice / April 2, 2019

When you hear the word “automation,” what do you picture? A self-driving car? A factory free of human workers? In reality, those applications represent an exceptionally small share of small business automation. The production and operation functions are actually the two least automated functions, according to a QuickBooks study released last April. So what are small business leaders automating? Among the 66 percent of those using automation tools, most…

How to Hack Your To-Do List

by / ⠀Entrepreneurship / March 30, 2019

If you’re overwhelmed by your list of duties, blaring music might help. It turns out that tunes can make you a more productive worker. To be sure, if you need to really concentrate, you’ll have to go light on the lyrics to get the full mental-boosting power of melodies. You might want to turn to songs between — rather than during — lengthy tasks. However, you can be…

Room to Grow: The Advantage of Co-working Spaces for Entrepreneurs

by / ⠀Entrepreneurship / March 28, 2019

Co-working is growing in popularity — even major companies are claiming office space in these centrally located and shared spaces. For entrepreneurs, though, co-working spaces are about more than just convenience; these community offices solve a number of the major challenges that independent businesses face. By moving work to a shared space, entrepreneurs cut costs, build connections, and create conditions that allow them to scale up as needed,…

Big Business Strategies That Small Companies Can Emulate

by / ⠀Entrepreneurship Startup Advice / March 26, 2019

Big businesses are big for a reason — they’re getting something right, usually when it counts the most. Moreover, they’ve already found their footing after making it through the early days of uncertainty and instability. That successful leadership journey alone counts as an invaluable lesson for smaller business owners. You can learn a lot by studying exactly what big businesses have done right, even if their circumstances might…

Investing in Real Estate on the Side? 4 Tips for Transitioning to Full-Time Investing

by / ⠀Entrepreneurship / March 22, 2019

Whether you’re new to investing or transitioning to a full-time investment business, there’s no need to rush. Investing in real estate can be profitable; however, it takes time to build a strong portfolio and generate a real profit. Here are four tips for a smooth transition to a full-time investor role: 1. Calculate risks carefully. At some point in time, every investor ends up with a bad deal,…

The Fastest Way to Propel Your Career Forward in 2019: Mentoring

by / ⠀Career Advice / March 6, 2019

Sometimes, personal drive and education need a boost. If you’re struggling to achieve your goals in 2019, you may need a mentor. Even the most accomplished college graduates recognize that education rarely provides all the answers for the real world. According to recent research from Gallup, only 36 percent of college graduates strongly agreed that their degrees provided the knowledge and skills they needed to succeed in the…

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