Entrepreneurship

Big Business Strategies That Small Companies Can Emulate

by Kimberly Zhang / ⠀Entrepreneurship• Startup Advice / March 26, 2019

Some strategies benefit businesses of all sizes

Big businesses are big for a reason — they’re getting something right, usually when it counts the most. Moreover, they’ve already found their footing after making it through the early days of uncertainty and instability. That successful leadership journey alone counts as an invaluable lesson for smaller business owners. You can learn a lot by studying exactly what big businesses have done right, even if their circumstances might…

Investing in Real Estate on the Side? 4 Tips for Transitioning to Full-Time Investing

by Kimberly Zhang / ⠀Entrepreneurship / March 22, 2019

Strategically plan your transition to full-time real estate investing

Whether you’re new to investing or transitioning to a full-time investment business, there’s no need to rush. Investing in real estate can be profitable; however, it takes time to build a strong portfolio and generate a real profit. Here are four tips for a smooth transition to a full-time investor role: 1. Calculate risks carefully. At some point in time, every investor ends up with a bad deal,…

4 Ways to Bring Mentorship to Life at Your Company

by Kimberly Zhang / ⠀Career Advice• Entrepreneurship / February 27, 2019

How to ensure mentoring at your company does everything it's capable of.

Mentors and mentees alike agree that mentorship is an effective way to learn. So why, according to the Association for Talent Development, do just 29 percent of workers have access to a formal mentoring program? The trouble, unfortunately, is that many companies see mentorship as a private matter. Despite the fact that ATD’s survey showed that nearly six in 10 talent development professionals think mentoring achieves development goals,…

The Everyday Person’s Guide to Privacy & Security: Avoid Identity Theft, Hackers and Data Breaches

by Matt / ⠀Entrepreneurship• Personal Finance• Travel / February 25, 2019

Privacy is a hot topic in the 21st century… from Facebook’s blunders in Congress to Tom Brady destroying his cell phone after the Superbowl, everyone knows an ever-connected world means less anonymity. First off, let’s be positive… I’m sure you have nothing to hide!! It’s not all bad–airlines are becoming more secure, criminals are easier to track, and anyone can check if their kid’s teacher is a…

How to Lead When Leading With Purpose Is Hard

by Kimberly Zhang / ⠀Entrepreneurship / February 20, 2019

Purpose-driven companies need purpose-driven leadership.

Marketers tend to make a big deal out of terms like “purpose” and “authenticity.” Why? Because research findings, survey results, and numerous other studies indicate that these things matter to customers. Brands that exist beyond mere profit — and can communicate that purpose clearly — tend to succeed. On the other hand, those that behave in a way that doesn’t match their message are penalized by consumers. They’re…

4 Signs You Should Swap Your In-House Agency for an Outsourced CMO

by Kimberly Zhang / ⠀Entrepreneurship• Startup Advice / February 7, 2019

The in-house agency, like most marketing trends, has had its share of leaps and starts. In 1986, Bank of America led the way with its internal agency, Enterprise Creative Solutions; in 1987, Fidelity Investments followed, founding Fidelity Communications and Advertising. Then, as quickly as it had come, interest in internal agencies waned. It wasn’t until the early 2000s, with the proliferation of mobile and digital marketing, that the…

Meet a Product Manager With These 5 Traits? Hire Her on the Spot

by Kimberly Zhang / ⠀Entrepreneurship / January 31, 2019

If you’re not a product manager, you might wonder why the role is sometimes called the “product CEO” or even the “second CEO.” Don’t those terms also describe the head of engineering? What about the CTO? Unlike the typical CTO or lead engineer, product managers touch every area of the business. They’re responsible for the product’s progress, of course, but they also coordinate with marketing, sales, procurement, and…

Here’s What Forward Thinking Business Leaders Do Differently

by Kimberly Zhang / ⠀Entrepreneurship / January 29, 2019

There’s something to be said for focusing on the here and now. But to say that you can only control the present is a shortsighted view of business management. Smart leaders are equally focused on how they can prepare for the future. The Marks of a Forward Thinking Company As a business leader, you have no choice but to focus on what’s in front of you – the…

How Do You Track Progress in Your Business?

by Kimberly Zhang / ⠀Entrepreneurship / January 21, 2019

A business should always be moving towards a set of goals. As soon as one set of goals is accomplished, a new set of objectives needs to be put in place. But how do you track how your team is doing in between goal creation and realization? The Importance of Tracking Progress Whether it’s a fitness goal, business objective, or anything in between, tracking progress from the beginning…

Office Manager Beyond Your Budget? 4 Tips to Patch One Together

by Kimberly Zhang / ⠀Entrepreneurship• Startup Advice / January 17, 2019

Just like human beings, startups that grow up go through “teenage” years. No longer is the founder’s basement an acceptable workplace, but office rental costs aren’t exactly within reach, either. That sole salesperson has an assistant now, but can two people truly be called a “department”? Perhaps the most awkward part of business adolescence, however, has to do with office management. With two or three, it might’ve been…

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