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Entrepreneurship

CRM Solutions for CEOs and Entrepreneurs: 5 Implementation Priorities

by / ⠀Entrepreneurship• Finding Customers / June 2, 2021

Customer Relationship Management (CRM) is essentially a business philosophy. It can also be a series of relationship marketing strategies that put customers at the center. For a working definition of CRM, we could say that CRM is best understood as the strategy and software companies need to become aware of customer needs. Here are five ways that the effective implementation of CRM helps businesses succeed. 1. CRM as…

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A 5-Step Guide to Performing a Social Media Audit [Infographic]

by / ⠀Entrepreneurship• Finding Customers / June 2, 2021

Have you ever thought that you might need a social media audit to improve your marketing performance? Marketing via different social networking sites/apps is now an accepted method for finding potential customers and making more money. It’s a fast and cost-effective means of communication, advertisement, and sales. So, almost all large, medium, and small brands are using different social platforms to reach out to their niche audience and…

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Modernizing Your Business in 2021

by / ⠀Entrepreneurship• Startup Advice / June 1, 2021

Businesses that enjoy long-term success are almost always the same ones that make an ongoing effort to modernize and stay current. The business landscape is constantly going through change. Change is influenced by various factors including technological developments, consumer trends, influencers, global events, and economic fluctuations, among many others. Yes, it can be challenging to keep up and to make continuous changes to your business. Ultimately, though, it’s…

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6 Ways Managers Can Encourage Ongoing Employee Development

by / ⠀Career Advice• Entrepreneurship / May 27, 2021

In any well-managed company, employees are treated as the driving force that helps that organization reach new heights of success. For that reason alone, it’s every manager’s responsibility to keep abreast of current trends and take proper care of team members. One of the best ways to do that is to actively encourage employee development. By emphasizing the continual acquisition of new skills, managers help their company achieve…

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Buying Your First Rental Property: 7 Tips to Reduce Anxiety

by / ⠀Entrepreneurship• Funding / May 26, 2021

Buying your first rental property is both exciting (in a good way) and somewhat daunting. Many people want to get involved in real estate investing but don’t know where to start. Oftentimes potential investors are scared away by the responsibilities they know come with property management. However, there are a number of solutions available if you’ve been thinking about dipping your toe into real estate. For example, you…

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3 CFO Qualities to Insist Upon When Hiring or Aspiring

by / ⠀Career Advice• Entrepreneurship / May 25, 2021

The chief financial officer (CFO) plays a critical role in any major organization. The specific duties of a CFO can vary somewhat from one company to the next. However, in general, a CFO is tasked primarily with ensuring an organization remains financially strong. It’s also worth noting that the nature of a CFO’s role within a company is changing throughout various industries. Across many companies, CFOs are becoming…

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Cybersecurity for Your Small Business: Implementing Protocols Without the Paranoia

by / ⠀Entrepreneurship• Startup Advice / May 24, 2021

Cybersecurity statistics can be alarming, especially statistics that indicate nearly half of all cyberattacks target small businesses. With all the recent data breaches and ransomware attacks in the news, it’s easy to develop a fearful mindset. While cyberattacks are often destructive, they don’t need to be devastating. For example, there are ways to ensure you never have to think about paying a ransom after a ransomware attack. It’s…

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Cultivating Innovation in a New Era: Post-Pandemic Leadership

by / ⠀Entrepreneurship• Startup Advice / May 24, 2021

Ever since the recent pandemic disrupted our lives and workplaces worldwide, cultivating innovation has gotten decidedly trickier. Senior managers and executives have had to shoulder and ultimately adapt to unexpected changes to workplace normality, operations, and career progress more than any other time in recent history. The business environment has always been difficult to predict, let alone during a period of pandemic uncertainty. The good news? Advances in…

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Remote Work Technologies You’ll Need for Effective Team Support

by / ⠀Entrepreneurship / May 19, 2021

Modern businesses require modern remote work solutions. If the past year has taught us anything, it’s that our workforce is flexible. Employees are able to handle business challenges from anywhere when given the right tools. The future of work is likely to center around remote workers. To thrive, businesses will need to create infrastructure designed around dispersed teams. Technology is moving at faster speeds and remote work tools…

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Social Media and Increased Conversion Rates: A Quick Primer

by / ⠀Entrepreneurship• Finding Customers• Personal Branding / May 18, 2021

It’s surprising that many business owners are still reluctant to use social media platforms to increase sales conversion rates. It’s estimated that 7 in 10 Americans use social media, mainly with the intent to connect, read the news, or entertain themselves. What’s more compelling is the fact that Americans spend approximately three times as much time on social media as reading emails. These statistics make a good case…

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