Over the past several years, Southern style and country living have experienced a dramatic resurgence in pop culture. You need look no further for proof than the fact that country music artists continue to dominate the music charts or that one of Netflix’s breakout success stories of the year is a series about a group of Texas women who all go hunting together, The Hunting Wives. To this end, more women than ever before are becoming interested in hunting and outdoor apparel, and camouflage has made a comeback in lifestyle apparel.
*Images sourced from DSG Outerwear
What was once reserved for the southernmost states is now expanding across the country and becoming a movement in its own right. Of course, not all women’s outdoor apparel is created equal. Lots of new brands are jumping into the market and making women’s hunting gear, even though they don’t really get what’s needed for this kind of outerwear. That’s why you must find a reliable brand that will do right by you using the best of the best camouflage patterns, such as patterns by Realtree and Mossy Oak. Fortunately, DSG Outerwear is precisely that. DSG Outerwear redefines women’s hunting and outdoor apparel by offering high-performance gear that prioritizes fit and function without sacrificing feminine style. Created for women, by women, DSG empowers female adventurers with gear designed specifically for their needs in the wild.
DSG Outerwear: Women’s Hunting Jackets & Apparel, Designed for Her
DSG was founded with a clear mission: to create outerwear that fits the female body while performing under extreme conditions. The brand fills a long-ignored gap in the market, challenging an industry historically dominated by men’s gear resized for women. After years of shopping within the market and being regularly disappointed by the lack of items made for women, the founder of DSG Outerwear took matters into her own hands. The founder says, “We specialize in high-performing outerwear that fits the endeavors of EVERY woman.”
Performance & Style: Women’s Hunting Jackets Built for the Outdoors
DSG gear blends rugged functionality with fashionable elements. The brand’s products are tested and refined to meet the physical demands of outdoor sports like hunting, fishing, and snowmobiling, while maintaining a feminine edge. These are products that are efficient, effective, and look great. The goal of DSG Outerwear is to provide you with clothing that is so multifaceted you’ll feel just as comfortable hunting as you will posing for a picture afterward.
DSG delivers reliable, comfortable gear that supports outdoor women in all seasons and terrains.As the founder details, “At DSG Outerwear, we specialize in high-performing outerwear that fits the endeavors of EVERY woman. Created for women, by women – our focus is on fit and function without sacrificing fashionable attributes. No matter the conditions, DSG has the gear to support your outdoor adventures.”
Addressing the Need: Why Women’s Hunting Apparel Matters
Many retailers overlook female hunters and outdoor enthusiasts. DSG addresses this by designing apparel from scratch, not just sizing down men’s gear. The brand also educates retailers on how investing in female-centric designs increases customer loyalty and revenue.
Join the Movement: Real Women, Real Adventures, Real Hunting Gear
DSG maintains active social media communities and reinforces its message of inclusion and empowerment by showing real women in real-world outdoor settings. Visit the brand’s website today to learn more about DSG Outerwear’s unique offerings and see which item best fits you.*Images sourced from DSG Outerwear
