Company History
Zillow is a real estate marketplace company that provides a comprehensive platform for buying, selling, renting, or financing homes. Zillow history started when it was founded by two former Microsoft executives and founders of travel technology company Expedia. In 2004, Richard Barton and Lloyd Frink, unsatisfied with their own home-buying experience, decided to make this process more efficient with technology, the same as they did with the travel industry. At that time, there were not many types of real estate software available, so Zillow’s approach and methodology became revolutionary. The website became active in February 2006. The core feature at launch was the Zestimate algorithm. This automated valuation model was able to accurately estimate the market value of homes clients were interested in and help them understand the potential worth of properties they are interested in or already own. Zestimate gathered and processed data from various sources, including square footage, number of bedrooms, sales history, property location, and market trends.Property Valuation
Initially, Zillow focused on property valuation and historical data analysis. Quickly, the platform expanded its services for real estate professionals. In December 2006, users could list homes without traditional agents.
Remarkably, Zillow launched its mobile app in 2008 alongside the Mortgage Marketplace. Subsequently, potential buyers received direct loan quotes from lenders. The company went public in 2011, raising $69.2 million for further expansion.
By 2012, Zillow introduced the Premier Agent program for real estate professionals. Moreover, the company acquired multiple platforms like HotPads and StreetEasy. These strategic moves created the comprehensive Zillow Group.
In 2016, Zillow Rental Manager replaced the existing property management system. Furthermore, Zillow Offers emerged in 2018 as a direct home-buying program. The following year, Zillow Home Loans provided direct mortgage services to users.
Virtual Tours
During the COVID-19 pandemic, Zillow quickly adapted with virtual tours and remote work. Subsequently, the company shut down Zillow Offers in 2021 due to financial challenges. Moreover, leadership trimmed the workforce by 25% in the home-buying department.Strategically, Zillow redirected its focus to core services like mortgages and property valuation. In 2022, the company unveiled ambitious plans for a housing super app. Furthermore, they committed to integrating artificial intelligence and machine learning.
Their new strategy aims to create a comprehensive platform for home transactions. Additionally, Zillow will enhance search functionalities and personalize user experiences. Today, the company generates revenue through three primary channels: mortgages, rental listings, and Premier Agent advertising.
Zillow truly revolutionized the real estate market more than one time and is now rightfully considered one of the best real estate apps. If you want to create a real estate digital solution as successful as Zillow, start by finding a great tech partner, such as Clockwise Software.Who was the original founder?
Zillow founder is Richard N. Barton, also known as Rich Barton. He was born and raised in Connecticut and, in 1989, graduated from Stanford University with a degree in Industrial design. In 1991, Barton began to work for Microsoft as a product manager, his first project being MS-DOS 5.0. In 1994, Rich Barton pitched the idea of an online travel booking service to Microsoft leadership and later founded Expedia. He brought the company public in 1999 and resigned as CEO in 2003 after Expedia’s acquisition for $3.6 billion. After this, Richard took a year-long hiatus, and then he co-founded Zillow with former Expedia senior vice president Lloyd Frink. They also bring several former colleagues from Microsoft, many of whom are still top executives or board members at Zillow. While serving as CEO for Zillow, Rich Barton also co-founded the career community platform Glassdoor in 2007. He remained a board member until the company acquisition in 2018 for $1.2 million. Also, Richard N. Barton has served as a board member for Netflix since 2002 and Qurate Retail since 2016.Zillow Executive Chairman
Zillow’s leadership journey began with Rich Barton stepping down as CEO in 2010. Simultaneously, Spencer Rascoff took the helm as the new chief executive. Remarkably, Rascoff accelerated the company’s growth through strategic acquisitions. Consequently, he transformed Zillow into a robust real estate technology group.
However, Zillow Offers struggled to maintain consistent performance. Despite this setback, Rascoff eventually stepped down in November 2018. Quickly, Richard N. Barton returned as CEO to stabilize the company. Moreover, he navigated the organization through the global pandemic successfully.
Ultimately, Barton pivoted the business strategy toward becoming a comprehensive housing platform. Additionally, he focused on integrating cutting-edge technologies to ensure future relevance. Impressively, his innovative approach has garnered significant recognition. Indeed, prestigious organizations like MIT Technology Review and President Obama have celebrated his entrepreneurial spirit.
By 2020, Barton’s persistent efforts paid off. Remarkably, he and his co-founder Lloyd Frink achieved billionaire status. Furthermore, Zillow continued to evolve and adapt in the competitive tech landscape.