The Power of Short-Form Video
Attention is the keyword here – with so much content flooding people’s feeds, you must stand out immediately. Short vertical videos enable just that by condensing the most striking property highlights into bite-sized, eye-catching reels. Where a static image post might blend into the background, video commands focus through motion and audio. And with 9 in 10 consumers saying they’d rather watch a video to learn about a product than read text, short-form video reels are primed for real estate marketing. These quickly digestible video snacks also provide a gateway to direct viewers to places with more detail. A beautiful exterior shot or unique architectural feature in a 10-15 second Instagram Reel can entice viewers to swipe up for property tours, custom websites, and virtual staging tailored for high-end listings.Naythan Lange and BeFound Media’s Expertise
Founder Naythan Lange is a seasoned veteran of discriminating luxury buyers and what catches their attention across social media. As a top-producing luxury real estate filmmaker, he translates this expertise into one-of-a-kind video content perfectly tailored for showcasing upscale homes.
BeFound Media takes a bespoke, white-glove approach to understanding each property and client. The team then crafts a customized social media video strategy using vertical short-form Reels and TikToks, plus additional supporting content across other channels.
This innovative video-first method and social advertising precision have allowed Naythan Lange and BeFound Media to generate incredible exposure and engagement for luxury real estate listings across British Columbia. Their content regularly receives millions of views thanks to the magnetic and shareable short-form videos they create.
