Amazon Among AI Stocks Gaining Attention as Bernstein Raises Targets

by / ⠀News / September 18, 2025

Amazon.com, Inc. (NASDAQ:AMZN) has emerged as a key artificial intelligence stock capturing Wall Street’s attention amid broader market movements. On July 17, investment firm Bernstein increased price targets and estimates for several internet companies, including Amazon, reflecting changing market sentiment despite lingering uncertainties.

The adjustment comes as internet stocks experience a significant rebound, aligning with broader market recovery trends. Amazon, with its expanding AI capabilities and dominant market position, stands among the companies benefiting from renewed investor confidence in the tech sector.

Market Rebound and Analyst Response

Bernstein analysts noted that “Internet stocks have rebounded sharply along with the broader market,” highlighting a collective upswing for major tech companies. The firm’s decision to raise price targets suggests growing optimism about the financial performance of these companies despite economic headwinds.

The timing of these adjustments is significant as companies prepare to release their second-quarter financial results. Investors are closely monitoring how these internet giants are navigating current market conditions and implementing AI strategies to drive growth.

Amazon’s AI Position

Amazon has steadily strengthened its position in the artificial intelligence space through various initiatives across its business segments. The company has integrated AI technologies into its e-commerce platform, cloud services through Amazon Web Services (AWS), and consumer devices.

The company’s AI investments span several areas:

  • Machine learning systems that power product recommendations
  • AWS AI services for business customers
  • Voice assistant technology through Alexa
  • Logistics and supply chain optimization

These investments have positioned Amazon as a frontrunner in practical AI applications, making it a focal point for investors looking to gain exposure to artificial intelligence growth potential.

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Uncertain Outlook Despite Rally

Despite the strong rally entering the second quarter, Bernstein indicated that “the group feels more” uncertain regarding future performance. This caution reflects broader market concerns about sustainability of growth, potential regulatory challenges, and the actual revenue impact of AI investments.

Analysts remain divided on whether current valuations accurately reflect the long-term earnings potential of these companies. Some market observers question if the recent stock price increases are justified by fundamental business improvements or simply represent market enthusiasm for AI-related stocks.

The uncertain outlook comes amid mixed economic signals, with concerns about inflation, interest rates, and consumer spending patterns potentially affecting the performance of internet companies like Amazon in coming quarters.

Investment Implications

For investors, Bernstein’s revised price targets provide updated guidance on how professional analysts view Amazon’s growth trajectory. The firm’s analysis suggests that despite short-term uncertainties, the long-term investment case for select internet companies with strong AI positioning remains intact.

Market participants are now watching for Amazon’s upcoming earnings report to assess whether the company’s financial performance aligns with the more optimistic outlook reflected in Bernstein’s revised estimates.

The focus on AI capabilities has become a key differentiator for technology companies, with investors increasingly factoring in AI development and implementation when evaluating long-term growth potential. Amazon’s continued investment in this area appears to be resonating with analysts who see these technologies as critical to future business success.

As the market continues to evaluate the true impact of artificial intelligence on business models and financial results, companies like Amazon that have made substantial investments in AI infrastructure and talent may be better positioned to deliver sustainable growth in an increasingly competitive landscape.

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About The Author

Deanna Ritchie is a managing editor at Under30CEO. She has a degree in English Literature. She has written 2000+ articles on getting out of debt and mastering your finances. Deanna has also been an editor at Entrepreneur Magazine and ReadWrite.

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