Posts By

Devansh Khetrapal

Social Media and Increased Conversion Rates: A Quick Primer

by / ⠀Entrepreneurship• Finding Customers• Personal Branding / May 18, 2021

It’s surprising that many business owners are still reluctant to use social media platforms to increase sales conversion rates. It’s estimated that 7 in 10 Americans use social media, mainly with the intent to connect, read the news, or entertain themselves. What’s more compelling is the fact that Americans spend approximately three times as much time on social media as reading emails. These statistics make a good case…

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The Ultimate Guide to PPC Advertising on Google

by / ⠀Startup Advice / March 28, 2021

Remember the days of billboards, pamphlets, newspapers, and radio and television advertisements? Well, they’re still surviving, but they aren’t nearly as effective as modern advertising methods. This guide will introduce you to one of those methods: PPC advertising. Did you know that 50% of people who arrive at a retailer’s site from paid ads are more likely to buy than those who come from an organic link?  Pay-Per-Click…

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Finally, A Social Media Marketing Strategy That Doesn’t Suck

by / ⠀Startup Advice / March 12, 2021

What a wonderful time to be alive. Everything I could possibly stimulate my mind with is on that 6-inch screen. Good thing is, each of us feels this way. I mean, who isn’t a part of social media platforms these days, right?  For the first time in history, we’re all connected with each other in real-time. But ever since businesses have gotten into the social media landscape, it…

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