Posts By

Ofer Tirosh

Translate a CEO’s Story Using the Principles of Global Marketing Strategy

by / ⠀Entrepreneurship / November 19, 2021

When it comes to branding, storytelling is everything. The trick is to translate your CEO’s story into something more widely accessible. We, as a society, love stories because they help us understand ourselves and the rest of the world. With company leaders constantly being scrutinized, CEOs have to step up to the challenge of embodying their company’s brand. But does CEO branding matter? We know that if the…

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