Posts By

Steve Hawky

Reducing the Customer Acquisition Cost for Your Small Business

by / ⠀Entrepreneurship Finding Customers / July 23, 2021
Customer acquisition cost is a line item with which every small business owner must reckon, but it's better to spend smart than spend more.

Customer acquisition cost can be an expensive line item for any small business. Reducing that cost can prove to be a long and winding road. However, only by reducing it can you take a step towards your continuous growth. If acquiring a customer costs more than the value they bring, it’s ultimately a losing proposition to acquire them in the first place. Before exploring the costs of customer…