Posts By

Steve Hawky

Reducing the Customer Acquisition Cost for Your Small Business

by / ⠀Entrepreneurship Finding Customers / July 23, 2021

Customer acquisition cost can be an expensive line item for any small business. Reducing that cost can prove to be a long and winding road. However, only by reducing it can you take a step towards your continuous growth. If acquiring a customer costs more than the value they bring, it’s ultimately a losing proposition to acquire them in the first place. Before exploring the costs of customer…

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