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Finding Customers

Knowing All the Right People

by / ⠀Finding Customers Startup Advice / August 13, 2009

By Jennifer Kushell, co-founder YSN.com “Your Success Network” This may sound a bit trite, and it’s certainly cliché, but if your goal is to build a business that’s not only successful, but powerful and impactful, it seriously helps to know the right people. At the helm of your company, your ability to make smart decisions, learn from leading experts, surround yourself with savvy people, and have access to…

Starting a Brand? Grow your Community

by / ⠀Finding Customers Startup Advice / July 28, 2009

Building your brand means growing consumers dedicated to the success of your company; people who have a vested interest in your products and services.  These are your evangelists, your biggest fans, your mavens.  If you want people to shout from the rooftops about your company you’ll have to start forming community. Look at Harley riders, Mac geeks and the Red Sox–people are absolutely obsessed.  They have meetups, wait…

Starting a Brand? Tell Your Story

by / ⠀Finding Customers Startup Advice / July 27, 2009

Building a brand is all about getting the word out.  It doesn’t matter if you have the most fabulous product or service if nobody knows about it.  If you want more people to hear about your company you need to start telling you story as often as possible.  Make your story compelling enough and people might just tell their friends. Start with a Problem Great companies solve a…

10 Things to Improve Your Small Business Marketing Results

by / ⠀Finding Customers Startup Advice / July 23, 2009

1.Marketing is as much an art as it is a science. Plan, test, execute, and measure, but never be surprised by uncertainty and change. In our eagerness to measure and declare return on investment for all marketing spends, we often forget that humans are unpredictable. As such, we can’t always predict a market reaction or group think. Testing helps minimize the chances of this but historically it is…

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