Finding Customers

The Resurgence of Word of Mouth

by / ⠀Finding Customers Startup Advice / September 13, 2010

I’ve always found it interesting how certain cultural trends come and go in almost a cyclical pattern. For instance, something that was “cool” five years ago may not be anymore (sorry Myspace).  While something that was “in” during the 80’s and has already stopped being cool, is now once again the latest fashion (think skinny jeans, leggings, and neon colors). Our culture is always changing yet we continue…

15 Email Marketing Solutions to Acquire and Retain Your Customers

by / ⠀Finding Customers Startup Advice / August 15, 2010

Email marketing is a great way to engage, retain and leverage your customers. Anyone from a small business to a large corporation can utilize email marketing to improve their business. There are many options out there today so it is important that you find the right one for your business. A well thought out campaign can lead to more customers and a more engaged customer base. Take the…

Five Guerrilla Marketing Weapons That Helped Increase My Business Without Spending Any Money

by / ⠀Finding Customers Startup Advice / August 10, 2010

The end of 2009 and into 2010 was proving to be a very difficult year for my company, Taz Solutions, Inc. a web marketing, strategy, PR, and design firm. I discovered that the old ways of doing business were just not working in the “new economy. ” I was used to charging $5000 or more a month on retainer without anyone batting an eye as they saw the…

Why You Should Kill Your Marketing Budget!

by / ⠀Finding Customers Startup Advice / August 5, 2010

Over the past 9 months Blazetrak has taken on shapes and directions that we could not have predicted in a million years.  Some things we thought would happen have yet to happen, and some things we thought were total long shots have fallen completely into place.  One thing is for sure, Twitter’s power is our greatest asset and by far the most unpredictable.  First a little background: Our business is based…

3 Simple Rules for Selling in the New Economy

by / ⠀Finding Customers Startup Advice / August 3, 2010

Every entrepreneur knows that the key to a thriving business is sales. Without it, cash flow dries up, checks turn to rubber, and heads roll. With it, few things are impossible. The challenge for most entrepreneurs is understanding how to sell what they offer. Throughout the years, the sales gurus of our parents’ generation have offered their conventional wisdom about “building rapport” and “explaining the features”. In the…

Using Apps in Web 3.0 Marketing

by / ⠀Finding Customers Startup Advice / July 14, 2010

Let’s look at how to use apps in your Web 3.0 marketing. In these instances of apps, we are looking for software tools, add-ins and fun programs that help us accomplish a few things: Increase the relationship building among your prospects/client Aid in the experience your prospects/clients receive Make communication easier and faster Help with the fun factor in your marketing Twitter Apps One of the biggest problems…

I Attended a Networking Event…Now What?

by / ⠀Finding Customers Startup Advice / June 16, 2010

You already understand the importance of networking for growing your business. So, you’ve attended a handful of networking events, met some interesting people, and acquired a handful of business cards. Now what? Follow up! If you wait for your new contacts to reach out to you, you’re leaving your business growth to chance. They might misplace your card. Or you might simply slip off their radar – after…

Networking and Social Media Marketing 101

by / ⠀Finding Customers Startup Advice / May 11, 2010

When starting a business, the word “free” is music to your ears, so two areas where you can market your new business freely is through networking and social media! However, networking and social media shouldn’t be thought of as the poor man’s advertising. In fact, these areas are a crucial piece in building a brand in today’s market. But before you get started, here is the cliff note…

Mobile Marketing 101, the Entrepreneur Edition

by / ⠀Finding Customers Startup Advice / April 27, 2010

Many years ago, when your father, or your father’s father were the CEO of their company they were scratching their heads talking about direct mail.  Wondering if a piece of mail, which was used primarily for communication, would be an effective way to market goods or services.  It was.  I assume that is why there was zero hesitation for marketers to get involved when text messaging started catching…

Increasing Revenue Through Mobile Media: Part 5 of 5

by / ⠀Finding Customers Startup Advice / April 9, 2010

As the leader of a business, a constant concern is always increasing revenue.  Of course the two primary ways to do this are to either increase the revenue current customers provide, or to increase your total number of customers.  The simplest and most direct way to reach your audience, and allow them to reach back, is through online media.  Continuing this 5 article series, I hope to enlighten…