Naples, FL — In a major milestone that affirms its leadership in luxury automotive care, Detailers of Naples has been named XPEL’s 2024 Florida Dealer of the Year. The honor reflects not only the company’s relentless commitment to precision and customer satisfaction but also its impressive expansion and influence across the detailing industry.
Founded by Brennen Seaman in 2014, Detailers of Naples started as a one-man mobile detailing operation in Florida. A decade later, it now operates five thriving locations, stretching from its hometown of Naples all the way to Michigan. While growth has been a key part of the company’s success story, Seaman says the heart of the business remains rooted in one principle: excellence without compromise.
“We’ve never been interested in shortcuts,” Seaman shared. “This recognition from XPEL means everything because it represents our team’s dedication to doing things the right way — with pride, precision, and purpose.”
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A Decade of Growth and Precision
The journey of Detailers of Naples reflects a mindset built on grit, intentionality, and next-level execution. After years of building a name in the mobile detailing space, Seaman pivoted in 2020 to focus on protective services like XPEL Paint Protection Film (PPF), ceramic coatings, and window tinting. These offerings resonated with a growing market of luxury vehicle owners and car enthusiasts looking for premium solutions that preserve both aesthetics and resale value.
Today, the brand is trusted by everyone from Ferrari collectors to Tesla drivers, offering top-tier protection against UV exposure, scratches, heat, and other environmental wear. Their reputation for flawless finishes and meticulous service has made them a go-to name for high-end dealerships and everyday drivers alike.
Why XPEL’s Recognition Matters
Winning XPEL Florida Dealer of the Year isn’t just an award — it’s validation from one of the most respected names in the automotive protection industry. XPEL is known for its innovation in protective films and coatings, and only the most consistent, high-performing, and client-focused partners earn its top dealer accolades.
Being recognized in 2024 signals Detailers of Naples’ unmatched skill in product installation, customer education, and end-to-end care. It also places them among the elite tier of protection specialists in the nation.
Building a Brand, Not Just a Business
While the accolades are rewarding, Seaman emphasizes that his vision goes beyond scaling a successful business. It’s about building a brand that delivers consistent value — one that his clients trust and his team is proud to represent.
“Our culture is rooted in accountability, detail, and pride,” he said. “From investing in training to leading with systems that scale across locations, we’ve built something that’s not just effective, but enduring.”
He describes his leadership style as hands-on and growth-focused, transitioning from doing everything himself to empowering a team of detailers and managers who carry the same high standards.
And while work-life balance in entrepreneurship is never perfect, Seaman has structured his team and systems in a way that allows him to travel, work remotely, and remain fully present, both in business and in life.
What’s Next for Detailers of Naples?
With momentum building and the credibility that comes from an award-winning reputation, Seaman plans to continue expanding across the East Coast and Midwest. But he’s quick to clarify that growth won’t come at the expense of quality.
“We don’t chase trends — we focus on mastering our craft and doing it better than anyone else,” he explained. “This is about building a long-term legacy.”
His advice to aspiring entrepreneurs is equally sharp: “Stay consistent. Do the hard stuff. Build your name on doing what others won’t — that’s how real brands are born.”
About Detailers of Naples
Founded in 2014 by Brennen Seaman, Detailers of Naples is a luxury auto detailing and protection company specializing in XPEL Paint Protection Film, ceramic coatings, and window tinting. With five locations spanning from Florida to Michigan, the company serves car enthusiasts, exotic vehicle owners, dealerships, and discerning daily drivers.
For more, visit www.detailersofnaples.com or follow on Instagram at @detailersofnaples.
