Hydrangea Home: from garage to go-to decor destination

Hydrangea Home, a flourishing local business situated in Northport, is a haven for home decor enthusiasts. Owned by Dawn Mohrmann, who transforms her passion for design into stunning floral arrangements, the homey, eclectic shop has grown from its humble beginnings in Mohrmann’s garage into a sought-after destination for unique, high-quality goods. Born from an interest in dried flower arrangements, Hydrangea Home’s repertoire soon grew to include multifaceted home decor pieces that encapsulate the unique personalities of their owners. The growing interest in Mohrmann’s unique designs brought along expansion opportunities, including an Etsy shop and a retail store in Northport in 2017. The progressive growth of Hydrangea Home saw it move to a larger space in 2019 and further expand to incorporate a neighboring storefront the following year. Now spanning 1,200 square feet, the store showcases a broad array of exclusively handmade items and promotes local artisans’ work. The digital boom in 2020 precipitated the launch of an online shop, reflecting Hydrangea Home’s adaptability. Mohrmann’s team has grown to include a full-time employee and five part-timers, managing the increasing influx of customers drawn in by the unique selection of gifts and the signature lavender scent.

Hydrangea Home: Passion to a thriving business

This growing establishment is a testament to Hydrangea Home’s commitment to sustainability and its support of local communities. Carrying products from over 50 small businesses, Hydrangea Home boasts an ever-evolving collection of meticulously curated goods, emphasizing handcrafted American ones and selectively imported items. The range spans beautiful home decor, organic soaps, handmade jewelry, and exquisite gourmet foods. This innovative approach, Mohrmann’s personal style, and high-quality standards set Hydrangea Home apart in a competitive market. Mohrmann, taking control of her business aspect, enlists the help of professionals like a bookkeeper. The expansion of Hydrangea Home has been financed primarily through personal investment. However, the success of the business is equally indebted to its loyal customers, impactful social media presence, and engaging strategies. Instagram serves as a vital marketing channel, encouraging customers to tag the store in posts for a chance at winning rewards.