Entrepreneur Juan Battle Jr. has officially launched Believe By Battle, a luxury apparel brand focused on delivering more than just fashion. With a mission to turn personal resilience into wearable motivation, the brand offers a line of products rooted in core values such as strength, faith, loyalty, and patience.
The launch follows months of early momentum, including coverage in The NY Telegraph and The Insider Weekly. The brand’s debut signals Battle’s next step in a growing portfolio of ventures that merge storytelling with empowerment.
A Brand Built on Experience and Belief
Battle’s personal journey, from facing legal challenges and growing up in a home affected by domestic violence, becoming a single father, and now leading multiple businesses, played a central role in shaping the vision behind Believe By Battle.
“Believe By Battle is not about trends,” says Battle. “It’s about identity, healing, and strength. We want people to feel empowered every time they put something on.”
In addition to his work with Believe By Battle, Battle is also the founder of Gifted Ghost Records, an independent music label focused on artist education, and Who Iz TV, a platform that provides performance and interview content for up-and-coming creatives.
Product Line and Target Audience
The brand currently offers core lifestyle items, including hats and bonnets, with plans to expand into fragrance, accessories, and limited-run apparel collections. The focus is on delivering “wearable affirmations” to individuals navigating personal or professional challenges—young adults, parents, entrepreneurs, and creatives alike.
The company emphasizes community engagement over conventional advertising, offering lifetime free shipping for subscribers and leveraging its email list as a source of motivation rather than promotional pressure.
Outlook and Future Plans
Looking ahead, Battle aims to grow Believe By Battle into a global lifestyle brand while maintaining a strong connection with its core message. Plans include in-person brand activations, digital collaborations, and continued mentorship of aspiring creatives through his related platforms.
For more information, visit believebybattle.com or follow @believebybattle on Instagram.
