Surviving Through Music
When Tefov’s family spoke out against corruption in their home nation of Macedonia, they were quickly threatened with consequences. As a result, they had to flee to the United Kingdom, but Tefov ended up alone in the United States. Feeling isolated, he turned to music as a method for processing his emotions. Inspired by prominent rappers at this young age, Tefov started producing his own music. Though money was tight, Tefov found ways to save up for production gear. He skipped meals and relied on YouTube tutorials to cut costs, eventually sharing music under his own brand, Beats by NT. Soon enough, he was getting attention from global artists. While expertise and polish would come to his art later, he stood out for his raw honesty and emotion in every production.
Founding Just Get Known
Along his journey, Tefov saw that artists and small businesses struggled with the same thing as he did: being heard in a crowded world. Having found a way forward for himself, he realized he could achieve results for others and founded Just Get Known. Though the project began as a way to help independent musicians get seen, it soon became a full agency that helped individuals and businesses tell their stories.Creating a Different Kind of Record Label
In addition to Just Get Known, Tefov recognized an opportunity to create an independent label that puts the artist first. Building from the roots established with his agency and his Beats by NT brand, Tefov established NT Records. This label works to avoid chasing trends or squeezing artists into a mold; instead, Tefov’s leadership prioritizes storytelling, digital impact, and creative freedom above all else.Initiatives Guided by Discipline
Most importantly, Tefov’s projects are guided by discipline. Tefov didn’t have a support system of his own when he started making music; showing up every day was his only option. Whether navigating the hardships of immigration or mixing beats until sunrise, it was Tefov’s determination that kept him going. At Just Get Known and NT Records, Tefov maintains this philosophy and instills it in his clients. As he often says, “Miracles don’t build your future. Showing up for yourself, every single day, does.” Aside from Just Get Known and NT Records, Tefov is responsible for creating and directing several music and video projects, notably including a live concert. He has led several media campaigns on major platforms and built his reputation as a marketing and content consultant. “I’m not speaking theory,” Tefov stated in an interview with Flaunt, “I’ve lived it. I’ve helped companies grow through my company, Just Get Known, while healing myself through every music piece I’ve made and every strategy I’ve built.”
