Many – too many – entrepreneurs and business owners I encounter have the following mindset when it comes to adopting a new trademark: “There were no…
The internet is the most open form of media available to the public, and at its core it proliferates the sharing of ideas. Environmentalism is no…
A sunk cost is: A cost that has already been incurred and thus cannot be recovered. A sunk cost differs from other, future costs that a…
According to a recent report on the Edutech industry, New York City is poised to become a leader in this fast growing sector. What is…
Finding Customers• Startup Advice
3 Strategies to Boost Your Business With Social Media
April 2, 2012We sometimes forget people were social before social media came along. To understand social media and the structure of social networks, we must think of relationships…
In roughly four short years, Lady Gaga, the eccentric pop star phenom has become a household name by building an iconic brand that has resulted in…
Unhappy employees can be detrimental to your business. Not only are they less productive and absent more often but turnover costs can accumulate and make it…
Your business is never going to get off the ground unless you have the money to do so. Most small businesses fail simply because they do…
Earlier this year Brent Beshore, CEO of AdVentures ranked #28 on the 2011 Inc. 500 list, wrote a great article on Under30CEO titled “8 Things I wish…
A week ago I returned to New York from my impulse trip to San Francisco for the Game Developers Conference and Game Connection. I figured it…
