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What Happens When Bad Companies Turn Good

by / ⠀Entrepreneurship / April 15, 2014

When we talk about bad companies, we don’t mean bad in the sense that they did bad things. We mean bad in the sense that the company wasn’t fulfilling what it was meant to be doing. Either they were letting their employees down or missing the mark product and service wise as far as its customers were concerned. At Fueled, we strive to provide excellent customer service and…

How Jony Ive Led Apple to World Domination

by / ⠀Entrepreneurship / April 6, 2014

British born Jonathan Ive, head of Design at Apple, is the lesser-known mastermind behind the iPod, iMac, PowerBook G4, MacBook, G4 Cube, unibody MacBook Pro, iPhone and iPad. Without his dedication to simplicity and functional design, the Apple products that exist today may not have become a reality without Ive. What initially sparked his interest in design was his love for cars as a teenager. Thankfully for us,…

What Can We Learn From the Founder of Chuck E. Cheese?

by / ⠀Entrepreneurship / December 6, 2013

Think back to your childhood birthday parties at Chuck E. Cheese.  Reminisce about the waitress telling you, “Be careful, your pizza is really hot,” as if a five-year-old doesn’t understand such a concept.  Bask in the glow of the animatronic, cruise-ship-worthy puppet performances while you eat.  Feel the euphoric joy of jumping in the ball pit. Now, imagine Chuck E. Cheese calling Tim Cook a pansy. It may…

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

by / ⠀Entrepreneurship Finding Customers / August 17, 2013

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. The world’s biggest brands, however, do. It doesn’t matter which industry they come…

3 Marketing Strategies We Can Learn From Apple

by / ⠀Startup Advice / May 15, 2013

There is no doubt that Apple has been one of the most successful businesses of the entire century. In addition to its millions of fans, one other testament to its popularity is the sheer number of copycat products that have been developed over the years. In fact, some would say that based upon history, Microsoft itself owes its famous operating system to Apple. However, it hasn’t always been…

Is Apple Losing Its Touch When It Comes To Creativity?

by / ⠀Startup Advice / January 30, 2013

Creativity is difficult to quantify. There is no standard test one can conduct to determine if something is creative or not. You can always say if something is “good” or “bad”, but even those are subjective terms. However, the world shares a general vision of creativity. We agree, for instance, that Jonathan Ive is creative, having designed every Apple device since the first iPod. While I am now…

What is a Brand?

by / ⠀Startup Advice / September 14, 2012

Our world is composed in part by different dimensions. Practically speaking, every tangible object has 3 things in common – the dimensions of length, width, and height. But what holds them all together is the 4th dimension: time. In business, Brand is the 4th dimension. The first three are price, quality, and service. These are what your grandpa and his grandpa yapped about on front porches during heated discussions about Sears,…

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