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Billy Hennessey

Sexy Versus Non-Sexy Businesses: Which Way to Go?

by / ⠀Startup Advice / March 16, 2013

I own two distinct businesses: an event marketing company and a cleaning products manufacturer. I consider the marketing company to be a “sexy” business and the manufacturing firm to be squarely in the “non-sexy” camp. Media pay a lot of attention to technology companies (the Facebook effect) but we rarely read about all the bricks-and-mortar businesses out there. Whether a sexy or a non-sexy business is the right…

The Age-Old Battle Facing the Young Entrepreneur

by / ⠀Personal Branding Startup Advice / November 25, 2012

Fighting misconceptions about age is a challenge for all young entrepreneurs. It’s not easy to operate in a business world often populated by people much older than you, let alone to get them to take you seriously. A 60-year-old doesn’t speak the same language as a 20-year-old. They don’t share the same hobbies. They have different energy levels. I own and operate companies in two distinct industries: events…

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