Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. This is how you turn into the question, what is customer centric marketing. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change…
Despite its size, social media has become indispensable for most small businesses today. Before explaining the significance of social media for startups or small businesses in detail, let’s shed some light on the major importance of social media networks; i.e its vast online presence. Over one-third of the world’s population use social networks for communication and socialization. The graph of users is trending upward each and every day,…
Building brand awareness and keeping your business at the forefront of your customers’ minds can be tough.…
Many of us are able to immediately conjure up an image that is synonymous with a particular iconic brand. You only have to mention golden arches and the name of a world famous burger brand pops straight into your head. Brand awareness on a worldwide scale costs more money than many businesses will make in a lifetime of trading but that is not to say that you cannot…