brand awareness

4 Tips for a Customer-Centric Rebrand

by / ⠀Startup Advice / May 31, 2019

Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change and change involves risk, stepping from the known to the unknown,” Shinn famously…

How to Put Your Best Business Foot Forward

by / ⠀Entrepreneurship / June 30, 2013

Many of us are able to immediately conjure up an image that is synonymous with a particular iconic brand. You only have to mention golden arches and the name of a world famous burger brand pops straight into your head. Brand awareness on a worldwide scale costs more money than many businesses will make in a lifetime of trading but that is not to say that you cannot…

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