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building a brand

How To Become A Professional Copywriter

by / ⠀Startup Advice / May 13, 2022
professional copywriter

Copywriters conduct research, write and plan written content (also known as copy) with the purpose of promoting a client’s products and services. Blog posts, slogans, ads, sales letters, speeches, emails, scripts, and website copy are all examples of this type of material. Copywriters have excellent written communication skills, conduct considerable research on the subject to be communicated, and frequently follow style guides to meet the advertising brief and…

New Year’s Resolutions for Developing a Strong Brand Presence in 2012

by / ⠀Startup Advice / January 5, 2012
New Year’s Resolutions for Developing a Strong Brand Presence

New Year’s resolutions typically involve committing to something you couldn’t will yourself to do in the past. But, most entrepreneurs that I’ve met enjoy working to build a strong brand presence — brainstorming the perfect, simple yet highly-effective name, and working the pavement and social media to spread awareness and gain a loyal following. This article focuses on the legal side of branding. This behind-the-scenes grunt work makes…

Starting a Brand? Grow your Community

by / ⠀Finding Customers Startup Advice / July 28, 2009

Building your brand means growing consumers dedicated to the success of your company; people who have a vested interest in your products and services.  These are your evangelists, your biggest fans, your mavens.  If you want people to shout from the rooftops about your company you’ll have to start forming community. Look at Harley riders, Mac geeks and the Red Sox–people are absolutely obsessed.  They have meetups, wait…

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